10 Secrets to a Personal Brand Upgrade – Part 2

In part 1 of this two-part series I offered the first 5 secrets to your personal brand upgrade for 2013. Here are the remaining 5 secrets to be an awesome New You in the New Year!

6. Build “Me to the Power of We”

Your personal branding success is ultimately determined by both your ability to communicate your unique promise of value AND your communities capability to magnify your brand. Your brand grows exponentially by others touting your value.

Make it a goal to build the ‘we’ that will support your brand. Join LinkedIn groups related to your expertise, search for opportunities to be a guest blogger, comment on blogs in your niche, sponsor a ‘blogathon‘ on your own blog, start an interview series and introduce thought leaders to your community. The opportunities are endless to build a community that will in turn grow your brand.

7. Focus on Your Real Clout, not Klout!

Your online community and tribe is very important but do not forget about the “real world”. We often get lost in the virtual world of socializing and connecting. Make it a habit to schedule at least 1 in-person networking event per month in 2013. Find “meetup” groups in your area to connect with like-minded folks. This is the true essence of your clout, not the Klout score that people seem to think measure value and engagement.

8. Create Your Compelling Bio (video and text)

One of my favorite quotes is from Michael Margolis of Getstoried.com. Michael says “character trumps credentials” and he is absolutely right.

Credentials are your ‘outer-self’ and while they are important to get your foot in the door, your character communicates your ‘inner-self’. This is what people are attracted to. This is what determines if people will decided to hire you, do business with you, or simply connect with you.

Create a bio in both video and text that demonstrates your character. Video continues to be a game changer so find ways to communicate your character on video by using such platforms as videoBIO or ViewYou.

9. Set up Your Personal ‘Portals’

I have always been a huge fan of About.me and Flavors.me where you can set up your own 1-page portal on the web. They are totally FREE so if you have not set one up this year then do it now for 2013.

A very cool new tool (also FREE) that let’s viewers ‘interact’ with your portal is Vizify. It is a new kind of personal website based on the best of your social media content. What I love about Vizify is that it collects and transforms all the fragmented data across your social media platforms into a unified, visual profile. TechCrunch has called it the “slick new way to present your personal brand.”

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10. Build Your ‘Communication Wheel’

Once you have reflected on the successes and challenges of the past year, create your plan for 2013 to clearly, consistently, and constantly put our brand into motion.  Visualize your plan as the wheels on a bicycle. Without wheels you cannot move! Your brand communication plan allows you to move forward and continue your ride to success.

The center of a wheel, the hub, keeps the spokes together. Likewise the center of your plan, the ‘content theme,’ is the core message you want to communicate to your target audience. Your communication vehicles, or spokes, radiate out of your content theme and provide the support to keep your plan together. These may include presenting at conferences, joining professional organizations, using social media, creating a blog, writing an article or book for publication, etc.

Select a mix of vehicles that you will enjoy doing and will actually reach your target audience. If you dread public speaking then you may want to avoid this. Remember, a broken spoke makes a wheel wobble and lose its strength. Select vehicles that you are strong at, or at least ones you are happy to make stronger. Schedule these ‘spokes’ into your 2013 calendar and commit to executing and repeating them. By keeping your wheel straight you remain visible and by fixing a broken spoke you remain credible. Click here to learn more about creating your communication wheel.

 
Peter Sterlacci, Founder of Believe. Become. Be Your Brand, combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.

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