Today, when I opened my browser, I noticed that Google had gone dark “as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour.” In the video at the Earth Hour site, I learned that in 2007, Sydney (where the movement started), achieved a 10.2% energy reduction when 2100 corporations and 2.2 million people turned off their lights for an hour. I also learned that this year, it’s expected that “millions of people, businesses, governments and civic organizations in nearly 200 cities around the globe will turn out for Earth Hour.” I thought, “What a bright idea!”
Clearly, small actions can lead to HUGE results, and this also applies to small actions you can take to exude your brand and stand out in your career. In fact, one of the best things that you can do to help yourself is to help others. So, it’s good practice to find ways to take your career out of the spotlight and focus on others. How? Well, for example, you could write an unsolicited LinkedIn recommendation, or you could host a three-way meeting to introduce people who could benefit from knowing each other, or you could simply give recognition to the fine work of a Starbuck’s barista.
Whatever bright ideas you put into practice, chances are you’ll make others light up while earning appreciation. As well, you’ll beam with satisfaction at the Good Karma you generate.
Cross-posted at Threshold Consulting Blog
I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling. 
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