Do you typically think of your self as a rock star? Neither do I. Sure, we all have those exhilarating moments; and some of us even play Guitar Hero. Yet, when things settle down, we return to our own status quo – whatever that may be.
Imagine though, that the very concept of rock star were to be reinvented, allowing us to be a rock star in whatever career we pursue. Well, this is precisely the premise behind a recent television ad for Intel. It features Intel Fellow Ajay V. Bhatt who is identified as co-inventor of Universal Serial Bus (USB), and “The Real USB Rock Star.” The commercial, which makes an event of Ajay grabbing a cup of coffee, ends with this point: “Our Rock Stars Aren’t Like Your Rock Stars.”
We know this intuitively. We know and acknowledge accomplished people who “rock.” Still, in one deft and creative move, Intel has elevated this cultural association and clearly redefined rock stardom. And yet, there is also a critical distinction here. Ajay Bhatt has attained his celebrity through achievements that reflect a strong commitment to and passion for what he does. Read his bio and you realize his work is more than simply a job – it is the reflection of a strong personal brand.
So, what does this mean to you? Simply this: By taking the time to understand who you are, what you excel at doing, and how you engage the world, you can attain the kind of clarity that can make you a rock star – no matter what your field of endeavor.
Cross-posted at Threshold Consulting Blog
I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling. 
So true, Walter - great post! I love this commercial and thought how he really expresses and exudes his personal brand.
Posted by: Kristen Jacoway | June 23, 2009 at 10:44 AM
Hi Kristen! When I saw this commercial, I knew I had to blog about it; and when William tweeted about it, I knew I wanted to blog about it now! It is inspiration for the rock star in all of us :-)
Posted by: Walter Akana | June 23, 2009 at 12:03 PM
I saw the print ad of this and loved it - of course on brand for me. :)
Thanks for a great post.
- Wendy Terwelp, Brand Strategist
Are you ready for your next big gig?(R)
- www.knocks.com
Posted by: Wendy Terwelp | June 26, 2009 at 06:23 PM
Hey Wendy! Thanks for you wonderful feedback! I love this commercial. Now, guess who I first think of when I say the words "YOU ROCK!"
Posted by: Walter Akana | June 27, 2009 at 02:37 PM