How Green is Your Personal Brand?

As momentum for the green job market continues to grow, make sure your branding is as green as possible…and that often takes thinking out of the box.
 
You may not be able to build a wind turbine, but you may work in sales at a financial firm that encourages green investments or be an accountant at a bank that funds green construction. These experiences count and may be invaluable in landing a “green” job.
 
Here are some additional tips to color your personal brand green:
 
• Walk the talk. Practice the three R’s – reduce, reuse and recycle – in your home life as well as your professional activities.
• Emphasize your concern by adding “green” credentials to your resume.
• Volunteer locally in green initiatives.
• If you’re in sales, decide how you can “green” your business processes, such as recycling paper, using a hybrid automobile or going paperless.
• Describe yourself and your work ethic in “green” terms – and don’t hesitate to talk about “green” issues whenever you’re networking.
• Demonstrate your personal environmental sensitivity, i.e., having your own reusable coffee cup, using paper cups or reusable containers rather than bottled water, recycling printer ink cartridges and recycling your wardrobe by giving old clothing to charity and finding “nearly” new items at consignment and vintage stores.
• Keep up with the latest green trends, such as using reusable grocery bags when you shop. Also know what’s happening with conservation of clean water and clean air in your area.
• Invest in energy-efficient appliances, fixtures, rainwater collecting systems and solar panels for your home. 
• Be sincere. Care about the planet.

Download the Green Career's Guide

by Valerie Sokolosky
www.valerieandcompany.com | 1.214.290.0100