It’s Important to Act Green When You Are Green!

Practice what you preach.

Many companies focus on green products or green aspects of business such as producing solar panels or designing green buildings.

These companies market themselves as “green companies.” If you dig a little deeper you can find out if they act green too.

• Do they recycle paper?
• Do they brew coffee in house and use non-disposal mugs or paper cups?
• Do they have lights that are operated by motion sensors?
• What do they do with old office equipment?
• How do they dispose of old computers and gadgets?
• How are meetings organized (do they include lots of papers or are emails used to pass along pertinent information)?

Remember – as you brand your green business make sure you’re consistent in every aspect of portraying your image.
 
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by Rachel Gogos
www.thebrandiD.com | 1.724.260.0026