I was talking with someone the other day about how easy it is to find information on the internet. At any time of the day you can search for almost anything online.
The same goes for people. Searching somebody’s name online is a bit like the modern-day Yellow Pages. Most people are out there and you can find out a lot about them by doing a quick search.
Business to Community recently reported that 57% of a typical purchase decision is made before a customer even talks to a supplier. In addition by 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human.
3 things you can start doing today to manage your online reputation for maximum impact include:
GET CLARITY: Get clarity around your current online reputation. Before you can manage it, you need to be able to understand it.
Action Item 1 – Audit your Google search results once or twice a month. Be sure that there is no negative content among the top results of Google. You can then use Google Alerts to set up a notification of your name.
GET CONTROL: Start with controlling what others post about you on social media.
Action Item 2 – Review your settings on social media to ensure they are set to private. This means that you can’t be tagged in content without permission.
GET CREATING: The best way to manage content is to create it! Manage your online reputation by building custom content which supports your brand. By being proactive in creating positive content, you push down negative content.
Action Item 3 – You might also like to secure your name as a URL. Even if you are not planning to use it anytime soon, it can be key in future proofing your online presence. Think of it as your digital real estate, once it’s sold to someone else, it can be costly to get back.
You need to manage your online reputation as an ongoing activity. This means you won’t have an issue should a potential client do a search on you in the future.
Kylie Chown specialises in helping business owners, professional service providers, coaches and consultants increase their visibility on LinkedIn and Google. To receive your personalised, FREE analysis on your LinkedIn profile, click here.