Reach Personal Branding

Founded in 2001, Reach is the global leader in personal branding. We provide personal branding certification for coaches and HR executives, talent development programs for companies and firms and personal branding products (360Reach and Personal-Brand-on-Demand) for careerists and entrepreneurs. Learn more

Reach-Certified Personal Branding Strategists
The Reach-Certified Personal Branding Strategists are an amazing group of coaches, HR executives, recruiters and leaders. They hale from all corners of the world and bring a wide range of expertise to the Reach branding community. What connects them is a fervent belief in the power of individuals to achieve tremendous things when they maximize their greatest strengths and talents. Learn more

Reach Certification Programs
To help spread the word about personal branding and support career-minded professionals and entrepreneurs around the globe, we have built a series of certification programs for coaches and HR executives. Our most popular programs are 360Reach certification and Personal Branding certification; we also deliver advanced certification programs including Keynote and Masters. Learn more

William Arruda
Credited with turning the concept of personal branding into a global industry, William Arruda is the Founder and President of Reach. His mission is to reach millions of people with his message of personal branding for success and happiness. To that end, he built the Reach personal branding certification programs; there are now hundreds of Reach-certified strategists working with clients in 35 countries. He also designed the 360Reach personal brand survey which has been used by millions. In addition to leading Reach, he consults with Fortune 500 companies and global brands to help them get the best from their talent. Learn more