The Happiness Project: A Year-Long Odyssey

You have often heard, “Don’t worry, be happy!” You may have laughed, but then wondered if you really happy. While happiness is a life goal for most of us, it seems to be an elusive. What does it take for you to really be happy? Gretchen Rubin, author of the #1 New York Times best-seller The Happiness Project, will discuss her year-long experiment in trying out happiness principles and practices on Thursday, Oct. 21, 2010. She is the monthly guest expert on the Reach Personal Branding Interview Series and will be interviewed by William Arruda, founder of Reach Personal Branding. Gretchen's book about her happiness experience started as a blog and turned into a movement! While she admits she thought herself to be happy at the start of her own Happiness Project, her happiness did in fact increase. She learned what it takes to make herself happy, and more about her personal brand and her commitment to social engagement with her brand community . In this live call (recorded for … [Read more...]

Motivation: What Really Works

Motivation is the activation of goal-oriented behavior, according to Wikipedia. That is as simple a definition as it gets. But how is it that we are actually motivated to reach a goal? That is not so simple to explain; in fact, there are an abundance of motivational theories, from incentive and needs theories to cognitive and unconscious motivation theories. Whether you are a job seeker or a business owner, motivation plays a big role in your everyday life. Isn’t it amazing that we know so little about it? In practical reality, we often find the application of motivational practices revolves around the two extremes of incentives and punitive consequences (carrot-and-stick). Dan Pink, author of DRIVE: The Surprising Truth about What Motivates Us says that the current carrot-and-stick model (Motivation 2.0) used by businesses is at odds with what science reveals about motivation. On Thursday, September 30 at noon EDT Dan will be interviewed by William Arruda, founder of Reach … [Read more...]

Using Twitter and Branded Communications to Find a Job

With Recruiting via Social Networks on the rise, why are you conducting an old-fashioned job search? You can either be at the front of the find-a-job-via-social-media movement, or you can be left behind by the throngs of successful candidates who have embraced new technology tools, such as Twitter, and landed a job faster and easier than they ever thought possible. Twitter use for sourcing candidates by employers and recruiters is at 42% according to the 2009 Jobvite Social Recruitment Survey. Yet, very few job seekers venture into the Twitter stream where they can be highly visible and build productive networking relationships. If Twitter seems like a far-fetched job search strategy to you, you may want to listen to Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. Join William Arruda as he interviews these guest experts for the Reach Personal Branding Interview Series on August 12, 2010 at noon EDT. You will learn: How Twitter can … [Read more...]

Personal Branding: Trends and Power Tips for Your Success

Personal branding has come a long way since Tom Peters first wrote “The Brand Called You” for Fast Company magazine’s August 31, 1997 issue. While personal branding’s visibility and credibility has grown slowly and steadily over the past 12-plus years, there is no denying it has now become a mainstream topic. Just Google the term “personal branding” (in quotation marks) and you will find more than 891,000 results! The Reach Personal Branding Interview on July 15, 2010 at noon ET addresses upcoming trends in personal branding, as well as key suggestions to make the most of your personal brand. Mitch Joel, author of Six Pixels of Separation, and William Arruda, a pioneer in personal branding and founder of Reach Personal Branding, will explore: The intersection of digital marketing, social media, and entrepreneurship, Opportunities in the new personal branding trends, The importance of personal branding - now more than ever, Effective methods to promote your brand, Best … [Read more...]

What Is Your Personal Brand Story?

Whether you are a job seeker, entrepreneur / small business owner, employed professional, student, consultant, author, or retired, you have a brand story. That story goes to the heart of who you really are and what makes you unique. It can clarify your values and passions, or speak to your goals and dreams. If written well, it can also attract the attention of your target audience (employers, hiring managers, clients, or book buyers, for example) and persuade them to do hire/promote/buy YOU! Discovering your personal brand and communicating it in a compelling and clear manner to those who matter is not easy. Until now that is… My international friend and Reach Certified Personal Branding Strategist colleague Bernadette Martin of Visibility Branding has just released her new book Storytelling about Your Brand Online and Offline. This book is a must-read if you want to: Understand the difference between a Bio and a Resume Develop branded, storytelling content for your Bio and … [Read more...]