Don’t Let This Ruin Your Brand’s Reputation

It was unbelievable what happened! This is a true story. The names have been changed to protect the innocent. I simply have to share how a great company brand was dissed by the employee serving us. While attending a recent workshop out of town, a colleague and I headed for a quiet lunch at a nearby “respectable” hotel. No one was in the restaurant at 12:00 noon. That should have been my first clue. We ordered our sandwiches, ate them (still the lone customers), and were ready to get our check. Alas – no server could be found. That should have been my second clue. After waiting ten minutes, I left the table in search of our waiter. At the checkout, I was told the waiter was nowhere to be found, but she would help me if I told her what we had ordered. The next comment floored me – “Are you staying at the hotel?” Our computers have been down since this morning and we’ll have to bill this to your room or take cash only.” “No,” I said. “We came from across the street at a … [Read more...]

Let Your Personal Brand SOAR!

  The SWOT analysis continues to be one of the most widely used strategic planning tools. Organizations use it all the time to analyze how to remain competitive by looking internally at their 'Strengths' and 'Weaknesses' and externally at 'Opportunities' and 'Threats.' When it was first created it was actually called SOFT - satisfactory , opportunity, fault, and threat. In 1964 the originators changed 'satisfactory' to 'strength' and replaced 'fault' with 'weakness.' Over 40 years later SWOT has remained unchanged, and is even being used by individuals to strategize about their own life and careers.  Some career coaches advocate using the framework as a way to identify what separates you from your peers and develop the talents you need to advance your career. SWOT can be very useful in the personal branding process as it does focus on our strengths. However, once weaknesses enter the equation it tends to dominate our thinking and we fall into a trap. Our focus turns to … [Read more...]

Is Your Personal Brand Stepping Out of it’s Comfort Zone?

While waiting for his owner to return from some local shopping, Bernard here knows where his boundaries are and he is not going to stray at all, he has become too comfortable in his surroundings. Of course perhaps he knows (or has experienced) that if he were to jump out of the back of the truck he might be placing himself in danger. Unfortunately, at work, this is something we are all a little guilty of. Perhaps on occasion, it's not going to be life threatening, we need to take a risk or two and leap out of our comfort zone - or maybe just a gentle step will do. Three simple things to consider as a way to step out of your personal brand comfort zone at work; 1. Bring a little more of your personality to work. Choose something from home that you are passionate about or that means a lot to you and add it to your desk, cubicle or office space. Perhaps a favourite picture, photo or desk ornament. 2. Consider adding a piece of jewellery or favourite coloured accessory and … [Read more...]

Personal Branding Resources

These resources are brought to you by William Arruda as part of the Reach 10th Anniversary Celebration ... 10 Things You Probably Don’t Know About Reach Personal Branding Top 10 Videos from Personal Branding TV Top 10 Social Media Dos for A Successful Job Search 10 Ways to Give to Your Network 10 Days to Establishing and Achieving Your Goals Top 10 Ways to Unearth The Brand Called YOU Top 10 Most Viewed Commercial Breaks 10 Days to Understanding Your Professional Reputation 10 Ways to Build and Maintain Your Professional Network 10 Days to Writing a Compelling Branded Bio 10 Steps to Recession-Proof Your Career Ten Most-Read Blog Posts from The Personal Branding Blog 10 Days to a Perfect Linkedin Profile 10 Tools For Creating a Website That Exudes Your Personal Brand Ten Days to Creating Your Personal Brand Identity System The Ten Most Re-Tweeted Tweets Ten Tips Towards Career Reinvention Ten Days to Positioning You and Your Brand How Not to Build Your … [Read more...]

10 Tips Towards Career REinvention

By Randi Bussin If you find yourself burned out, dissatisfied, or seeking more passion in your career, perhaps it is time for you to think about a career change/reinvention. Career reinvention can be a long and scary process. Here are 10 quick tips to help you get there with ease. 1.  Assess Your Career Likes and Dislikes Take a step back and think about your career likes and dislikes, otherwise, you might just grab any opportunity to take you out of your misery. 2.  Identify Your Motivated Skills It is important to make a distinction between the skills you are good at and those you are good at AND enjoy. The latter, called “motivated skills,” typically leads to career satisfaction and should be central to your focus in career transition. 3.  Assess Your Interests or Passions Finding things you are interested in and passionate about most likely will lead to career enjoyment. Reflect on your past and the things you have enjoyed, whether in a professional or personal … [Read more...]