Let Your Personal Brand SOAR!

March 8, 2012 by 2 Comments
SOAR-picture

  The SWOT analysis continues to be one of the most widely used strategic planning tools. Organizations use it all the time to analyze how to remain competitive by looking internally at their 'Strengths' and 'Weaknesses' and externally at 'Opportunities' and 'Threats.' When it was first created it was actually called SOFT - satisfactory , opportunity, fault, and threat. In 1964 the originators changed 'satisfactory' to 'strength' and replaced 'fault' with 'weakness.' Over 40 years later SWOT has remained unchanged, and is even being used by individuals to strategize about their own life and careers.  Some career coaches advocate using the framework as a way to identify what separates you from your peers and develop the talents you need to advance your career. SWOT can be very useful in the personal branding process as it does focus on our strengths. However, once weaknesses enter the equation it tends to dominate our thinking and we fall into a trap. Our focus turns to … [Read more...]

Filed Under: Employee Brand Activation, Expressing Your Brand, Personal Branding for Careers, Strong Personal Brands Tagged With: , , , ,

Is Your Personal Brand Stepping Out of it’s Comfort Zone?

January 31, 2012 by Leave a Comment
St Bernard

While waiting for his owner to return from some local shopping, Bernard here knows where his boundaries are and he is not going to stray at all, he has become too comfortable in his surroundings. Of course perhaps he knows (or has experienced) that if he were to jump out of the back of the truck he might be placing himself in danger. Unfortunately, at work, this is something we are all a little guilty of. Perhaps on occasion, it's not going to be life threatening, we need to take a risk or two and leap out of our comfort zone - or maybe just a gentle step will do. Three simple things to consider as a way to step out of your personal brand comfort zone at work; 1. Bring a little more of your personality to work. Choose something from home that you are passionate about or that means a lot to you and add it to your desk, cubicle or office space. Perhaps a favourite picture, photo or desk ornament. 2. Consider adding a piece of jewellery or favourite coloured accessory and … [Read more...]

Filed Under: Employee Brand Activation, Expressing Your Brand, Personal Branding for Careers, Personal Branding Quick Tips Tagged With: , , ,

Personal Branding Resources

December 1, 2011 by Leave a Comment

These resources are brought to you by William Arruda as part of the Reach 10th Anniversary Celebration ... 10 Things You Probably Don’t Know About Reach Personal Branding Top 10 Videos from Personal Branding TV Top 10 Social Media Dos for A Successful Job Search 10 Ways to Give to Your Network 10 Days to Establishing and Achieving Your Goals Top 10 Ways to Unearth The Brand Called YOU Top 10 Most Viewed Commercial Breaks 10 Days to Understanding Your Professional Reputation 10 Ways to Build and Maintain Your Professional Network 10 Days to Writing a Compelling Branded Bio 10 Steps to Recession-Proof Your Career Ten Most-Read Blog Posts from The Personal Branding Blog 10 Days to a Perfect Linkedin Profile 10 Tools For Creating a Website That Exudes Your Personal Brand Ten Days to Creating Your Personal Brand Identity System The Ten Most Re-Tweeted Tweets Ten Tips Towards Career Reinvention Ten Days to Positioning You and Your Brand How Not to Build Your … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Employees Are The Brand, Everything is a Brand, Executive Branding, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs Tagged With: , , , , , , ,

10 Tips Towards Career REinvention

November 23, 2011 by 1 Comment

By Randi Bussin If you find yourself burned out, dissatisfied, or seeking more passion in your career, perhaps it is time for you to think about a career change/reinvention. Career reinvention can be a long and scary process. Here are 10 quick tips to help you get there with ease. 1.  Assess Your Career Likes and Dislikes Take a step back and think about your career likes and dislikes, otherwise, you might just grab any opportunity to take you out of your misery. 2.  Identify Your Motivated Skills It is important to make a distinction between the skills you are good at and those you are good at AND enjoy. The latter, called “motivated skills,” typically leads to career satisfaction and should be central to your focus in career transition. 3.  Assess Your Interests or Passions Finding things you are interested in and passionate about most likely will lead to career enjoyment. Reflect on your past and the things you have enjoyed, whether in a professional or … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Employees Are The Brand, Reach 10th Anniversary Celebration Tagged With: , , , ,

Which way at work?

October 29, 2011 by Leave a Comment
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There was a recent article in the Globe & Mail, Top 12 Workplace Myths, taken from a chapter in the new book Fuse: Making Sense of the New Cogenerational Workplace™ - the article ended by offering what they called Fusions as key learnings from the chapter - I have added what you need to do about them in relation to your personal brand. The most likable people get promoted, not the hardest workers. - If likeable is one of your key differentiating attributes then certainly you want to highlight it, but do not ignore other attributes that you have that make you memorable and different (positive of course!). However it's not a replacement for hard work - that still has to happen - but it has to be hard PRODUCTIVE and ideally MEASURABLE work! Broadcast the work you’re doing, especially to your managers. - It seems to be the greatest aversion in the workplace - 'bragging' about your accomplishments and activity. I use the term bragging very loosely - we do not like braggers, … [Read more...]

Filed Under: Books, Employee Brand Activation, Employees Are The Brand, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers Tagged With: , ,

Tips to Find Your Target Audience for Ultimate Career Success

May 5, 2011 by 2 Comments
Goldfish

We’ve discussed the importance of extracting your brand through the 360 Reach personal brand assessment and personal brand consultation. What are the next steps, though, in leveraging your personal brand for effective career management? Three Steps of Personal Branding 1. Extract: Find out what is unique and different about you and what makes you different than everyone with your same job title. 2. Exude: Determine your target audience (remember, this needs to comprise people who will facilitate you reaching your ultimate goal) and where they “hang out.” If you are a Marketing professional, some platforms may include LinkedIn, Marketing Groups on LinkedIn and Facebook, American Marketing Association, Marketing Profs, and more. 3. Express: Build your personal brand in online and offline activities with consistency and clarity about who you are and what you can uniquely deliver. Tips for Finding Your Target Audience Go to LinkedIn Groups Directory and/or Facebook and … [Read more...]

Filed Under: Employee Brand Activation, Personal Branding for Careers Tagged With: , , , , ,

Change Leadership Is Changing

June 9, 2010 by Leave a Comment

The evolution of change management is inevitable. The traditional top-down silo model of leading change in companies came about in a pre-2.0 world. Now, with the advent of flat organizational structure, rampant social networking, and the ever-present push for transparency, expectations and engagement have changed. Consequently, getting change right is not so easy. The best ideas can get stalled or stymied by lack of involvement and commitment from the very people who are tasked with implementing those ideas. In the June 2010 Reach Personal Branding Interview, guest expert Seth Kahan, author of Getting Change Right: How Leaders Transform Organizations from the Inside Out will discuss the new face of change leadership with William Arruda. Learn about Seth’s new model of leadership communication and how to: Create rapid, widespread engagement Communicate so people get it and spread it Energize your most valuable players Understand the territory of change Accelerate change … [Read more...]

Filed Under: Employee Brand Activation Tagged With: , , , , ,

Employees are the Brand by William Arruda

December 22, 2009 by 1 Comment

I wrote an article for BrandChannel.com focusing on the role of human brand assets in corporate success. It seems that more and more companies are getting comfortable with the role employees play in brand-building and the trend of including employees in TV advertisements continues. Companies are embracing the idea of employees delivering on the corporate brand promise in ways that are authentic to them. Here are some great ads from Boeing, GE, Intel, IBM and Exxon. Although these companies have very different brands, they have all chosen to feature their human brand assets in their advertisements. Bravo! Boeing GE Intel IBM Exxon   … [Read more...]

Filed Under: Employee Brand Activation, Employees Are The Brand Tagged With: , , , ,

Personal Branding Predictions: Top 10 for 2010

December 16, 2009 by 7 Comments

Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social networks and Google to source talent, filter candidates, and validate credentials. "What's your brand?" will become as standard an … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Everything is a Brand, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Quick Tips Tagged With: , , , , ,

YOU Can’t Handle The Truth About Personal Branding

November 10, 2009 by 5 Comments

  For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallowness, lack of substance, affront to the word branding, an attack on the profession of marketing etc etc. I am certainly not claiming to be the perfect example of a personal brand, far from it, in fact is there really anyone that could lay claim to such? We are all evolving our brands and as technology advances our approaches change with it.  But the point about the technology available to us is that it is a tool to help us communicate our personal brands in new ways, to more people - IT IS NOT PERSONAL BRANDING IN OF ITSELF.   In the last few months I have found myself commenting on more blog posts, more tweets on twitter and generally having more … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Executive Branding, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Strong Personal Brands, Web/Tech, Weblogs
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