Creating The Connection: Being A Mentor Builds Your Brand

Here are 3 tips for being a great mentor. 1 – Set the stage Be clear with your mentee what expectations you have for the relationship. It’s a two-way street – and both of you should understand the rules of the road. When will you meet? How often? What if one of you has to reschedule? What agenda will you follow? Clear communication up front ensures an enjoyable mentoring relationship. Currently several Fortune 500 organizations are using Monday Morning Leadership for Women as their guide for 8 mentoring sessions. 2 – Be vulnerable That means be authentic. Your sessions are focused on the mentee… sharing HOW you succeeded and offering your wise counsel to help your mentee be more effective in their role. Sometimes it’s helpful to share things you would have done differently or mistakes you made along the way. 3 – Be a good listener When your mentee wants to tell all – listen to all. Unless, of course, they are “caught in their story” too long. Believe in the person and … [Read more...]

Prepare for an Exciting Career Journey in 2017

As you gear up for the holidays and some well-earned time off, you can also use this period to review your past year of work and see where you want to go in 2017.  Whether you’re looking to secure a new job offer, advance at your current company or start a new business, you can journey down the road toward your goals. Before you start the trip, however, you need to fill your car with fuel. Accomplishments fuel career aspirations.  An accomplishment is simply an example of your work that has made a difference to your organization or client. There are many ways to track accomplishments, and one way is a victory journal. To start your journal, make a note any time you receive a congratulatory job well-done from your boss or a colleague. You can include anything you did well, such as the quarterly report you slaved over. You can also incorporate any responsibilities you had that were new — such as a solo client presentation. Try to make entries in your journal each month. As you … [Read more...]

The Donald’s Branding Fails: You Can’t Surf on a Broken Board!

Riding a giant, rogue wave of middle-class frustration, he surfed from well outside The Beltway all the way into the Oval Office... ...but if President-Elect Donald J. Trump isn't careful, that board of his will fall apart, throwing him into a roiling sea of public rebellion that could wash him right back out the White House door. The reason?  Donald Trump's surfboard has been forged from the mass appeal of his powerful (if morally questionable) personal brand, which is what William Arruda defines as one's "unique promise of value". And just as Trump's controversial brand is what others have come to expect from him, your brand is what others have come to expect from you. Trump's promise to the world has had many dramatic components:  build that southern wall... jail Hillary Clinton... "drain the swamp" in Washington, DC... register every American Muslim... deport every illegal immigrant... bring the jobs back to the Rust Belt... and do whatever it takes to Make America … [Read more...]

Your Moment in the Spotlight: Marketing Yourself for a Corporate Board Role

Many seasoned executives set their sights on the next “role” of their career: a corporate board appointment. In our previous blog posting, we discussed the self-reflection and networking needed to land a board position. In this blog posting, we’ll explore three different marketing materials you may need to land your “audition” — a meeting to discuss a board appointment. Ronit Molko, PhD, BCBA-D, a healthcare consultant and board member, states how important this step in your search is. “Securing a board role requires a solid networking and communications strategy that achieves several things. It must showcase your strengths and expertise that are in line with the company you want to serve; demonstrate how you connect your strengths to that organization’s governance and regulatory needs; and convey your leadership traits. Your marketing approach is as essential as the unique experience and talents you will bring to this role.” Read on to secure a top role! Here are three … [Read more...]

Show Presence & Brand Your Elevator Pitch

In only seconds what can you tell someone about yourself? That’s what you must do for your "elevator pitch" -- make it brief enough to deliver on an elevator ride but concise enough to have an impact! The result? Your executive presence will be unforgettable! A well-written (and memorized) elevator pitch is an invaluable tool as you brand yourself because: It describes what you do, for whom, and how they benefit. It allows you to introduce yourself, quickly and efficiently. It emphasizes the Wow! factors that you bring to the table. It opens doors and invites new opportunities. Although there are no "right" or "wrong" lengths, your pitch should be short. Just enough to get the other person curious and wanting to know more. That will lead to what's called CONVERSATION! Isn’t that the point?! The main objective is to make every word count. Your elevator pitch will (and should) evolve just as your brand evolves. What's perfect today will be different in the future … [Read more...]