Branding Stories: WWIFM (What was in it for me?)

Several clients have graciously shared what important outcomes they’ve received from our Personal Branding Process. I’m proud to share some of them: Extract Your Brand: Bring Your Passions to Work Remember your first job? The excitement and high energy level you brought to work? Now, perhaps the days aren’t quite that exciting. Even when you love the work you do, there’s a reason it’s called WORK! (Know what I mean?) Why not consider bringing reminders to work of those outside activities or projects that pep you up, revive you, or are just plain enjoyable. Call them your passions. My colleague Nancy Perry, senior leader at a large organization, is proud to display her hobby. “Needlework is relaxing to me. I feel a sense of accomplishment seeing the finished picture,” she told me. When someone new comes into Nancy’s office, they usually comment on her artwork. There it is — an instant conversation starter. Express Your Brand: Fashionista Turned Teacher Kelly is … [Read more...]

5 Easy Ways to Do it Right- In Gratitude

Stay alert! Or you might miss a blessing. In our hurry scurry world, it’s easy to miss those little things that can make life more meaningful. Someone went out of their way to help you. A stranger said something nice to you. A friend from the past called you out of the blue. Here are easy ways to show gratitude! Say thank you in person. Texting and email is the easy way out. It is much more impactful to acknowledge someone in person. Learn together. Strong leaders teach others to be leaders! If you’ve learned something relevant, share it. If you’ve read a great book, share it. If you’ve attended an exciting webinar, share it. Give - just because.  It’s always nice to receive a card for a special occasion. It’s extra special to give someone a “just because card” when they least expect it! Thankful Thursdays. How about setting aside a few minutes on a Thursday to do or say something in gratitude? It’s a habit worth repeating. Give with no strings attached. When you see … [Read more...]

4 Tips for Being Comfortable at Events

Research tells us that 60% of people in America are shy when it comes to attending events with a room full of strangers! Does that make you feel better? Additionally, 75% said they don’t know what to talk about and 40% are anxious even when they know people in the room.  So, if you aren’t comfortable socializing—you’re not alone. Try these proven tips that are part of my Professional Presence program. 1. Know your value. Recognize and appreciate your BRAND ATTRIBUTES that could include your talents, gifts, expertise and wonderfulness. Own them and walk into that room full of strangers knowing YOU have VALUE that you could bring to others. What are those things about you that someone might find compelling? What brand impression do you want to leave with new people in your life? How can you let others know where you shine? Don’t diminish those things that come easily for you and maybe not for others. Things like: You know a lot of people You have expertise in a subject You … [Read more...]

8 Nifty Ways to Get a Career Boost from the Summer

When summer hits, the packed weeks of spring slide into long, lazy days, and it’s tempting to grow a little lazy about work and your career, too. Yet the summer months allow you extra time, which can be an opportunity for a solid career bounce. What steps can you take to further your career during the summer? Network. Many professional associations or organizations plan fun seasonal get-togethers that — bonus! — are held outside. Take advantage of these events not only to enjoy yourself by the pool, but also to expand your contact pool. You never know who you’ll meet at the bar.  Join a Professional Association. If you are not already a member of an association, now’s the time to join. By doing so, you’ll already be familiar with the group’s routines come fall. If their Fall event’s schedule is posted, check it out and plan ahead for your Fall networking opportunities.   Volunteer for a New Project. Take advantage of others’ vacations to let your star shine. You may … [Read more...]

Follow the Lead of Successful Career Change Artists

When you go to work each day, you feel like you’re punching a clock. You lack passion for your work, a true love for what you do. You’ve heard “love what you do, and you’ll never work another day in your life,” but can’t imagine such a saying applying to you. You’ve thought a little about career reinvention, but don’t know where to begin. Does the above scenario sound like you? If you’re not fulfilled with your current career, you might want to make a change. How do you determine which career to move to, and how to make the change? One thing can help: listen to people interviewed in Aspire!’s Change made simple podcasts series. These are change artists who have been in your shoes, feeling what you’re feeling.  While these four professionals worked in fields ranging from finance to marketing, they all had one big thing in common — they felt unfulfilled and needed to make a change. In the podcasts, you’ll hear these stories: John G. left a successful career as a business … [Read more...]