This is How a Brand Walks it’s Talk!

It is pure joy working with clients who show their “leadership presence” in so many ways. Recently, while at a Fortune 500 energy company, the leaders demonstrated their values of being committed to success, doing what's right, and being respectful. Here are some examples of how these values have served them well.   From the moment I arrived at their corporate headquarters, the front desk security guards were friendly and welcoming. One of the executive assistants had everything set up at the workshop PLUS food delivered to me personally during our coaching sessions. Both groups of participants – senior executives and high potential candidates – were totally engaged throughout our Personal Branding program called, Make Your Mark & Make It Count! Respect was evident even walking their halls receiving a friendly hello along the way. It’s all about CULTURE – and this is evidence of a brand walking their talk in every way. Valerie Sokolosky is … [Read more...]

The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool

When you created your LinkedIn profile, did you take the time to write a thoughtful summary section? If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us. LinkedInIn the summary section, you can describe yourself and your unique value proposition in 2,000 words of well-written prose that will draw the right people into your life, whether it’s an employer, a client, or a strategic partner. The key is that Google will use the search terms in your description to find you when people are looking for someone who offers what makes you unique and valuable. If you are a plumber, your summary might lead off with: As Portland, Maine’s most versatile plumber, I work on large and small jobs, whether in a new condominium or office complex, or a single-family residential office. I work throughout the Portland area in towns such as … [Read more...]

6 Ways to Practice Positive Presence

Just last Spring, driving from Dallas to San Antonio, we went from clear and sunny weather to a patch of snow lasting 10 miles — then back to a bright, sunny sky. In the blink of an eye, we had to adapt. Isn’t that what happens with ANY change? It can happen just that fast, unannounced. At work you might find yourself being downsized, right sized, wrong sized or resized. Whatever the size – you’re forced out of your comfort zone. And pressed to adapt. Now how do you show your leadership presence? When chaos happens, it may be more challenging to keep emotions intact. This is when you’re on center stage and grace under fire really matters. This is when people look to leadership to right the ship, give direction, and trust the messages you send. As Jim Rohn said, “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.” Take heed of these Practical Presence Positives … [Read more...]

You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

“My own self, at my very best, all the time.” — American Youth Foundation pledge When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe. So if you are trying to make a good first impression, why not present yourself as the best version of yourself? Here are my seven tips for those critical first seven seconds: Stand up straight: there’s nothing like good posture to announce that you are confident, ready to work, and comfortable with yourself. Smile: a smile is the most inviting facial expression. There is nothing more inviting to another person than a smiling face. Look the person you are meeting in the eyes, with an expression that says, “I care who you are, and I want to learn more about you.” Lean in toward … [Read more...]

Show Presence & Brand Your Elevator Pitch Part Two

In our last post, Show Your Presence and Brand Your Elevator Pitch covered why you need a compelling elevator pitch and how to deliver it with impact. Part Two continues with more tips. Steps and Suggestions: 1. Begin with a handshake and a smile. 2. Then the hook - a statement that gets and holds the listener's attention... like, "I'm a team player you can count on for that winning play in the final minutes of the game." 3. Tell not only what you do, but how you do it - and be enthusiastic. 4. How does what you do benefit your customers/clients. 5. Make your request - a business card, an appointment, etc. Watch my video, Brand With a Strong Elevator Pitch for more info. Examples of quick openings: "I’m the guy behind the scenes that makes sure when you order something, it gets to you on time. I love being on the logistics team - making things happen." "I manage a team of scientists who design drugs for very rare diseases and make a difference in people’s … [Read more...]