Strong Brands Look Successful

The concept of dress for success is dead! Or is it? Granted, looking successful isn't only about what you wear. It’s how you show up in every sense of the word. How you behave. Ways you communicate. Ideas you share. It’s the whole package of who you are and how you demonstrate your brand – authentically. Having said that, let me zero in on what matters about your clothing choices. 1 – EVERYTHING COUNTS Make certain your clothing fits. If you’ve gained a few pounds, gain a few new outfits. Wear clothing that suits your style. If your brand is artistic, show your panache with color or accessories. If you’re conservative, stay with traditional pieces. If you’re in I.T. with no customer contact, jeans may fit the bill. But never be sloppy or disheveled. Your clothing speaks volumes before you ever open your mouth. Do you wear your clothing or does your clothing wear you? If it’s outlandish or distracting, tone it down or cover it up. 2 – STICK TO YOUR BUDGET Have … [Read more...]

Branding Stories: WWIFM (What was in it for me?)

Several clients have graciously shared what important outcomes they’ve received from our Personal Branding Process. I’m proud to share some of them: Extract Your Brand: Bring Your Passions to Work Remember your first job? The excitement and high energy level you brought to work? Now, perhaps the days aren’t quite that exciting. Even when you love the work you do, there’s a reason it’s called WORK! (Know what I mean?) Why not consider bringing reminders to work of those outside activities or projects that pep you up, revive you, or are just plain enjoyable. Call them your passions. My colleague Nancy Perry, senior leader at a large organization, is proud to display her hobby. “Needlework is relaxing to me. I feel a sense of accomplishment seeing the finished picture,” she told me. When someone new comes into Nancy’s office, they usually comment on her artwork. There it is — an instant conversation starter. Express Your Brand: Fashionista Turned Teacher Kelly is … [Read more...]

5 Easy Ways to Do it Right- In Gratitude

Stay alert! Or you might miss a blessing. In our hurry scurry world, it’s easy to miss those little things that can make life more meaningful. Someone went out of their way to help you. A stranger said something nice to you. A friend from the past called you out of the blue. Here are easy ways to show gratitude! Say thank you in person. Texting and email is the easy way out. It is much more impactful to acknowledge someone in person. Learn together. Strong leaders teach others to be leaders! If you’ve learned something relevant, share it. If you’ve read a great book, share it. If you’ve attended an exciting webinar, share it. Give - just because.  It’s always nice to receive a card for a special occasion. It’s extra special to give someone a “just because card” when they least expect it! Thankful Thursdays. How about setting aside a few minutes on a Thursday to do or say something in gratitude? It’s a habit worth repeating. Give with no strings attached. When you see … [Read more...]

Looking to Elevate Your Personal Brand? Here Are 5 Things You Need to Quit Now

Often career experts talk about what I call the rainbows and butterflies version of having a successful career, but this doesn’t show the complete picture. What usually happens is that the emotional challenges that come with change are treated like a movie extra when in fact it plays a lead role. While I’m all for the “you can do it approach,” I also think we need to address the importance of having the right mindset when it comes to making a career move. You can do everything right on paper but still not make any progress because mental roadblocks are holding you back. Here are some things you must quit if you want to move forward and elevate your personal brand. 1. Ignoring Your Personal Brand   Most people don’t set out to build their personal brand because it’s a fun wishlist item. It’s usually because they want more of something they’re currently not getting enough of—be it money, opportunities, or freedom. Whether you openly accept this fact or begrudge the thought … [Read more...]

How Can Your Brand Engage People’s Hearts and Minds?

I’ve learned that leadership in business is about three things: Your head, your hands, your heart. Here’s what I mean. If you wonder how effective you are as a leader, look behind and see how many are following you. The fact is ... you earn the right to be respected as a leader IF… * You have the knowledge, the experience and the intellect it takes for your role. * You secure the resources necessary to run the business and you give others the tools, training and ability to do their job. * You are not self-centered. Self-centered people are not leaders, no matter what their business card reads. It’s about actions that are observable – not just talk. As the saying goes, "walk the talk." If you don’t, you’ll look behind and see you are more of an individual contributor with few followers committed to giving their best for the success of the company. So how can you engage people's hearts and minds? 1- Get Together Just for Grins — Work is all about work. But don’t … [Read more...]