Permission Marketing and Building a Band of Supporters

May 9, 2013 by Leave a Comment
email marketing

First off, permission marketing pertains to delivering relevant and personal messages to people who actually wish to receive them. Marketers realize that getting an individual’s close attention is a rare and precious opportunity, and thus when it happens should not be wasted. Permission is usually not obtained easily and takes time as the target person has to be won over bit by bit. Once a business has the attention of its target audience, one thing that the business will notice is that permission is cost effective. You can use email and RSS feeds to deliver your message to the people who have agreed to listen to you. Subscriptions ensure you have a loyal and valuable audience. However, getting to such a level where you have an audience of loyal customers takes patience and humility. If you’re an entrepreneur, how you conduct your business will reflect even more so on your personal brand. Permission Email Marketing Tips to Help Exude Your Personal Brand The … [Read more...]

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Look Up and Face Word of Mouth

April 4, 2013 by Leave a Comment
businessman on smartphone

Smartphones have become a great asset to every individual. Whether they’re building a small business or shopping on their favorite site, these devices allow people to stay connected in the most opportune ways. The smartphone relationship Unfortunately, this has resulted in a side effect that isn’t so greatly appreciated. For many, the smartphone has become the only gateway for communication. Calls? Texts? Emails? Social network updates? All these things become a priority, even when in the company of others. And the trouble here is that most users aren’t able to say “no” to interruptions like these. Rather than focusing their present audience, they indulge in a social comment or watch the latest trending video –   alone and outside of the conversation. When the only conversation partner you seem to have is your phone, you quickly find that those in the world around you aren’t paying attention to you either. For those who are developing their network or contacts, … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , , ,

Who You Like – Built by Association

March 28, 2013 by Leave a Comment
Facebook Like

While many brands are concerned with the number of “likes” that their own personal brand social sites gain, there is another type of “like” that is affecting you as well. Have you ever considered what topics, pages, and brands you “like” on social sites like Facebook? Those likes may be affecting your brand’s image more than you might consider. With the variety of subject material on social sites, it’s easy to get caught up liking new pages and brands without first investigating them. Even if they turn out to be un-relatable to your personal brand, we may like them at the moment, or something on them, or even simply because a friend recommended we liked them. This is one of the many reasons why it’s so important to regularly clean up your social sites. What apps are obsolete? Which pages fail to represent your brand’s values or interests effectively? Basically, your “likes” are building a profile with your social account that is ancillary to your … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Social Media Tagged With: , , , , , ,

Your Personal Brand Loses When You Box Your Connections

January 24, 2013 by Leave a Comment
gift box

What do you think of when you think of your customers?  Perhaps, you’re thinking that they rely on you to provide them with a service. You maybe are hoping that they appreciate what your brand has to offer.  Now, consider those that you are a customer of – specifically your social outsourcing groups and other providers. They have something which they offer you, and you believe is valuable. Do you think of a customer as just being your customer? Or, are they much more than that? In truth, everyone you do business with and provide business for is your connection. These connections can prove valuable resources for your personal brand but are often overlooked. The main reason for this is because many check the box next to your name as either “vendor” or “client.” From then on, they put you in a category that limits the opportunity made available to you. Rather than considering the fact that a customer could provide you with a service of their own, it is far more likely … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding For Entrepreneurs Tagged With: , , , ,

10 Secrets to a Personal Brand Upgrade – Part 1

January 5, 2013 by 1 Comment
seo-secrets

Happy New Year for Brand YOU in 2013! Many of us like to use the first days of the year to create our 'resolutions' - lose weight, exercise more, read a book every week, etc. To be honest, how many of us actually stick to these resolutions? I know I almost never do! So, here is my challenge: 'Resolve' to give up making empty resolutions and take immediate, practical actions to upgrade your personal brand for 2013! In this two-part post, I will give you 10 secrets to get you started on refreshing your personal brand. Here are the first five. 1. Refresh Your Head-shot Start off with the New Year with a new 'look'. Keep it professional and stay 'on-brand', but change it up a bit. For example, if your head-shot in 2012 was more formal with a tie and jacket, think about being a bit more casual for 2013. Simply changing the color of your shirt, your hair style, even the glasses you wear helps to refresh your brand. Just make sure to upload this new head-shot to Gravatar and … [Read more...]

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Feelings are the Fuel for Word of Mouth

January 3, 2013 by Leave a Comment
emoticons

Brands are unique to each owner, possessing characteristics that can’t be reproduced by any other. So what is it that actually defines a brand? There are numerous characteristics that you might think are defining your brand but they don’t. For example, your perseverance to share your content with the audience and the number of individuals you reach are merely responsible for improving your brand’s visibility not defining it. The definition of your brand actually is your unique promise of value and the unique way you communicate it. [tweet this]. Your Brand Image: You, Your Audience and Your Content When it comes to sharing your brand with your network, how you do so will reflect upon your brand image. Feelings are what define you as a relatable individual. Keep in mind that the audience isn’t a computer program or a statistical structure. Each person has their own qualities, likes, and characteristics. In order for them to relate to your brand, you (the brand … [Read more...]

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Personal Branding Prescription: Demonstrate Your Expertise

December 21, 2012 by 3 Comments
Doctor Show Notepad

The medical care industry landscape has been dramatically changing in the past decade. Many factors contribute to this change: Government and insurance cost-reduction policies, decreasing doctors’ reimbursement, increasing doctors’ expenses, rising competition, rising medical tourism markets, social networks, connected world, word-of-mouth, etc. These economic changes create real challenges doctors have to face. The good news is that there are a lot of tools today that can help physicians face and overcome their challenges. Making use of these tools is no longer an option, it’s a must, if doctors want to be profitable and succeed. To be effective, these tools should be used with the right approach. Step Out of Your Comfort Zone and "Differentiate Yourself"! In today’s climate, doctors must change gear to differentiate themselves from their colleagues and competitors. They have to step out of their comfort zone and change the way they see their practices. They should consider … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , ,

Social – Good to Great for Personal Brands

December 13, 2012 by 4 Comments
businessman with a laptop computer

Social networks have become one of the most powerful online marketing tools available for anyone to use. Of course, whether they’re used effectively is an entirely different matter. They’re relatively easy to sign up with, each having its own specific uses (such as LinkedIn for building business networks and Facebook for conversing with the audience). Being good at social marketing of your business isn’t like keeping up with a personal profile. There are several things that anyone recently entering the online marketing world needs to understand so that they aren’t just good at social networks; they’re great at engaging the audience on those networks. How to Engage Your Social Network Audience  1. Get things moving Starting up social awareness marketing is your first task. One of the most difficult challenges for anyone starting a new business is getting the word out that they even exist. Online, due to the high volume of content that exists, this can prove … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding For Entrepreneurs, Social Media Tagged With: , , , ,

Building Your Personal Brand ‘Communication Wheel’

December 7, 2012 by 1 Comment
Bicycle wheel

Managing your personal brand year in and year out involves a regular process of reflection, selection, and implementation. We first reflect on the successes and challenges of the past year. After this, we select the goals and milestones for the next year. Finally, we implement a communication plan to clearly, consistently, and constantly put our brand into motion. The Parts of a Brand Communication Wheel Many people know me as 'the personal branding guy on the bicycle' so I like to visualize a communication plan as the wheels on a bicycle. Without wheels a bicycle cannot move! Likewise, a brand communication plan allows your personal brand to move forward and continue your ride to career and life success. Let's take a closer look at a the parts of a bicycle wheel and how they relate to your personal brand communication wheel. 1) The Rim The rim of your communication plan represents your unique promise of value. This is what differentiates you from everyone else.  On the … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Personal Branding Quick Tips Tagged With: , ,

Personal Brand Word of Mouth on LinkedIn

November 29, 2012 by 2 Comments
LinkedIn

While there are plenty of social sites with beneficial marketing applications, LinkedIn is the ideal social platform for any personal brand with the desire to generate a valuable business network. But like any other social site, it must be used and applied properly in order to gain the most benefit. There are a few areas that every LinkedIn profile should pay close attention to in order to improve their visibility and encourage networking. The most important thing to keep in mind is audience perception. How do they view your LinkedIn experience? Are you influential? And above all, how can you make yourself a valuable asset to their network. How to Get the Most Out of LinkedIn Improve your presence  Most important starting point is to claim your URL. It’s easy and gives you your own spot right on the web, making it easier to locate your material. Then there is the benefit of apps through LinkedIn. You can utilize these apps to promote your LinkedIn profile – such as … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , ,
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