Competition is growing exponentially for jobs in this hot industry. The key to success is investing time in targeted research, compiling a list of companies to focus on, identifying hiring decision-makers or leads within those companies, and penetrating their networks. Practice “give to get” networkingGently get to know them, what their needs are, and how you can solve their problems. Build evangelism for your brand and stay top of mind with them. When they hear of jobs that may be a good fit, they’ll think of you. • Familiarize yourself with industry trends, culture, and the lingo, so you’ll converse intelligently.• Identify companies through Google search and at www.hoovers.com, www.forbes.com, libraries, etc., then dig deeper at websites of each company on your list.• Create career marketing communications that align your niche expertise and brand value proposition with the needs of your target companies. Connect with leads through online social … [Read more...]

As momentum for the green job market continues to grow, make sure your branding is as green as possible…and that often takes thinking out of the box. You may not be able to build a wind turbine, but you may work in sales at a financial firm that encourages green investments or be an accountant at a bank that funds green construction. These experiences count and may be invaluable in landing a “green” job. Here are some additional tips to color your personal brand green: • Walk the talk. Practice the three R’s – reduce, reuse and recycle – in your home life as well as your professional activities.• Emphasize your concern by adding “green” credentials to your resume.• Volunteer locally in green initiatives.• If you’re in sales, decide how you can “green” your business processes, such as recycling paper, using a hybrid automobile or going paperless.• Describe yourself and your work ethic in “green” terms … [Read more...]

Before you jump headfirst into the green fray, step back and ask yourself this: “How can I demonstrate my authentic motivation to make the world more sustainable?” Skip the memories of recycling water bottles and bringing your own coffee mug to Starbucks. Now dig a little deeper. What moved you to change your way of life and when, where, and why did it happen? Is there a story that clearly expresses your value or passion for sustainability? If the answer’s no, you’ve led yourself down the garden path. But if that story exists, communicating it from the heart will set you apart from those who aren’t truly committed. And the more emotion your personal story stirs up for you, the more you will engage, and the more powerful you will be at every stage of the job search. After all, you’re not just looking for a job; you’re seizing an opportunity to change the world. Download the Green Career's Guide by Harp Arora www.sedonacommunications.com | 1.519.747.5793 … [Read more...]

The environment could be one of your passions, even a core value. The challenge is that you don’t see your current company doing anything about it. In fact, the majority of respondents to a Monster survey said that given the choice, they would leave their current employer for a “greener” one. But the great news is that you do not have to leave! In a similar survey, also for Monster, only 18% of respondents felt that their employer was being extremely green. The reason that most employers are not taking the first steps is due to a lack of information and the upfront cost of doing something. This is where YOU come in. Identify who in your organization would have a say in making greener policies and decisions and understand what their current opinions are. Let them know that you are passionate about this cause and you would like to spearhead an initiative to establish the benefits of taking a greener approach. After all, green programs have been shown not only to save costs, but … [Read more...]