8 Reasons Why You’re Not Getting Enough Clients!

Are you a professional providing great service but do not have as many clients as you wish? Do you have expert knowledge about a field of expertise but are invisible to your target audience? Are you one of those people who know they can make a difference in people’s lives but are struggling to get more clients? Well, you’re not alone. Almost all of my clients  suffer from these common syndromes when they first hire me. Let me give you 8 reasons why you're not getting enough clients. These 8 reasons actually fall under two main categories: 1. Internal blocks Internal blocks could be one or a combination of the following: a loud inner critic – sending you messages such as ‘You’re not good enough’, ‘You’re a fraud’, ‘Who do you think you are?’, and so on. false assumptions –when you tell yourself ‘This has never worked out in the past. Why should it work this time?’ false interpretations – e.g., ‘I don’t think my boss will ever give me a raise because last time we … [Read more...]

The Surefire Way to Choose Your Niche and Specialty

A super-important factor in attracting more clients is to choose your niche and specialty carefully. Your niche or target audience is actually the people you want to work with; people who will pay you directly for your services, their sponsors, or people who influence those who’ll pay you. Your specialty is the specialized service or value that you promise to deliver to them. Lots of self-employed people and professionals have a difficult time choosing a niche/specialty and I’ve covered the importance of this in my previous posts. It all boils down to this simple concept: as Grant Leboff says, “Which would you rather be, a small fish in a big pond or a big fish in a small pond?” Anyway, in this post, I’d like to give you a step-by-step approach and a surefire way to choose your niche and specialty. Pinpoint Your Niche Write down your wish list. Think of all the different audiences that you wish to reach out to. Against common wisdom, don’t try to hold the brakes here. Think of … [Read more...]

Empathy: An Effective Leadership Tool

We’ve all experienced a manager that just doesn’t get along with their team. Or seen a supervisor who shuts themselves off from their colleagues and doesn’t take the time to understand the employees working under them. What were these leaders missing? The key to not becoming that type of leader is putting to use a basic human quality:empathy. Using empathy as a leadership tool helps us put ourselves in the shoes of our colleagues or employees. When you are an empathetic leader, you understand how other people’s feelings can impact their perception of a situation. Why is demonstrating empathy important? Using empathy as a leadership tool helps: Build trust with your employees or team Strengthen relationships Increase collaboration Encourage others to do their best and be more productive Create more engaged employees While empathy is commonly mistaken for its cousin, sympathy, a crucial part in becoming an effective leader is differentiating between the two traits. … [Read more...]

8 Qualities of a 5-star Personal Branding Expert

A few days ago, I was sitting at my desk working on a Personal Branding workshop I’m holding in a non-profit in a month, and suddenly I asked myself, “Apart from knowledge, what qualities should a super-professional Personal Branding strategist possess?” So, I thought I might go ahead and compile a list of 8 qualities of a 5-star Personal Branding expert, which can act as a guideline and reminder both to myself and all my colleagues who coach clients.   1) Active listening Well, listening can be done on three levels: subjective (listening while relating the story to ourselves), objective (listening and trying to focus on the client’s agenda), and intuitive (Nancy Mueller says that intuitive listening means the ability to read between the lines, to pick up on the unspoken clues that hint at a larger story behind the words). A 5-star Personal Branding expert always tries to look for what is and is NOT being said and tries to extract information that may not be evident at first. … [Read more...]

4 Ways to Influence Without Formal Authority

Often in business, we are tasked with leading an initiative that involves a group of individuals inside or outside the organization over which we have no positional authority. This has become more and more common now in the workplace due to flatter management structures, outsourcing and virtual teams. So, in these situations, where “command and control” style leadership no longer works, how can you employ a more lateral type of leadership? Invest in Relationships Things get done through people! There is no substitute for investing in the relationships of people you work most closely with. Spend time to get to know your teammates as individuals and seek to understand their career aspirations. You will build trust and a shared respect that will go a very long way and will help ensure that they are eager to help you and the organization achieve its goals. The second point is to proactively invest in new relationships, build coalitions and get to know influential people before you … [Read more...]