By The Staff at Reach Personal Branding William has his own way of speaking. He likes to use these short, often witty phrases that explain his views on personal branding. We call these Willisms. Here are our favorite ten: 1. “Personal Branding is not about being famous, it’s about being selectively famous.” It’s critical to know your target audience and spend your time communicating to them – and only them. 2. “Strong brands often repel as many people as they attract.” Trying to please all the people all the time is the opposite of branding. 3. “Fine is a four-letter word that begins with F.” We are obsessed with fixing weaknesses when we should be maximizing strengths. 4. “Differentiate or disappear.” It’s critical to contribute a unique ingredient – something that is only available from you. 5. “Build your brand in bits and bytes.” It’s important to build and manage your brand on the web. 6. “Don’t Toot. Have others … [Read more...]
Ten Reasons to Make 2012 The Year of Your Brand
The benefits of branding have been realized by companies for ages, but branding is not just for companies and products on the grocery store shelf. Today, everything is a brand and the concept of personal branding has been around for 15 years! Isn’t it time you thought about yourself as a brand? Here are ten reasons why you should make 2012 the Year of Your Brand: 1. Increase Your Self Awareness The first step in personal branding is to develop a clear understanding of who you are, what you are great at and what motivates you. By knowing yourself and what you really want from your career and in life, you can develop a plan to achieve it. 2. Build Your Confidence Personal branding gives you permission to be yourself – your best self - and to achieve tremendous success. By being your authentic self and seeing the positive feedback you receive, you become more comfortable in your own shoes. The most exciting byproduct of the personal branding process is increased … [Read more...]
Ten Most Listened-to Audios from the Reach Personal Branding Interview Series
The Ten Most Listened-to Audios from the Reach Personal Branding Interview Series: 1. Daniel Pink Interview - DRIVE: The Surprising Truth about What Motivates Us 2. Seth Godin Interview - Poke The Box 3. Jordan Friedman Interview - Leadership Is Stress Management 4. Marshall Goldsmith Interview – Dr. Marshall Goldsmith, author of MOJO: A New Approach to Increasing Engagement at Work and at Home 5. Stever Robbins Interview – Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More 6. Deb Dib & Susan Whitcomb Interview – Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style 7. Gretchen Rubin Interview – The Happiness Project Revisited: The Social Engagement Journey 8. Stever Robbins Interview – Stever Robbins – Be More Productive While Working Less 9. Tony Beshara Interview – The Changing World of Resumes 10. Ken Blanchard Interview - Leading at a Higher Level … [Read more...]
How Not to Build Your Personal Brand
1. Don’t be fake. 2. Don't be wishy-washy. 3. Don't act before thinking. 4. Don't go for quantity over quality. 5. Avoid the quest for fame. 6. Don't run out of steam. 7. Don't forget relationships. 8. Don't go it alone. 9. Don’t make it all about you. 10. Don't forget to measure. … [Read more...]
Ten Days to Positioning Yourself
To position yourself, you need to know yourself, your peers or competitors and your target audience. Take one action each day for the next ten – and you’ll be well on your way to positioning yourself for career success! Day 1: Review Goals Your goals give your brand direction. They help you identify your target audience and your competition so it’s critical that you be crystal clear about what you would like to accomplish. Know your goal. Day 2: Know Your Competition Identify who else might be pursuing that goal. You need to know among whom you are standing so you can stand out. Day 3: Know What Connects You Identify the things that are the same about you and your peers/competitors. What do you have in common? Day 4: Know What Sets You Apart Identify the things that set you apart from your peers. What makes you stand out? Differentiation is critical to positioning. Day 5: Define Your Target Audience Think about your goal (Day 1) and identify people who need to … [Read more...]
10 Tips Towards Career REinvention
By Randi Bussin If you find yourself burned out, dissatisfied, or seeking more passion in your career, perhaps it is time for you to think about a career change/reinvention. Career reinvention can be a long and scary process. Here are 10 quick tips to help you get there with ease. 1. Assess Your Career Likes and Dislikes Take a step back and think about your career likes and dislikes, otherwise, you might just grab any opportunity to take you out of your misery. 2. Identify Your Motivated Skills It is important to make a distinction between the skills you are good at and those you are good at AND enjoy. The latter, called “motivated skills,” typically leads to career satisfaction and should be central to your focus in career transition. 3. Assess Your Interests or Passions Finding things you are interested in and passionate about most likely will lead to career enjoyment. Reflect on your past and the things you have enjoyed, whether in a professional or … [Read more...]
The Ten Most Re-Tweeted Tweets
The Ten Most Re-Tweeted Tweets: 1. Personal Branding Video: What is the color that best represents your personal brand? - http://360rea.ch/dB5YwD 2. @WillamArruda explains Google Gatekeeper, Personal Branding Trend # 11, in this video http://budurl.com/googlegatekeeper 3. Did you miss this month's Reach Personal Branding Inteview w/ Seth Godin? Listen here: http://t.co/BFYfn94H #ReachInt 4. @WilliamArruda explains how text-only content is no longer good enough for a strong personal brand http://bit.ly/fMKwcw 5. Personal Branding Trend # 6: Web Purity @williamarruda explains why it is important for you to track http://budurl.com/webpurity 6. Missed @WilliamArruda's interview with @DanielPink? Don't worry. You can download the audio here: http://bitly.com/dmxtQS 7. @WilliamArruda talks about one of the Top 11 Personal Branding Trends, Anywhere Hiring http://budurl.com/anywhere (Video) 8. Missed yesterday's Reach Personal Branding Interview w/ @MitchJoel? No … [Read more...]
Ten Days to Creating Your Personal Brand Identity System
Your personal brand identity system is an important tool for consistently communicating your brand. It’s the visual vocabulary for your brand. Day 1: Know Your Brand Get clear on your brand attributes. What are your personality characteristics? If you are not clear, you can document your own personal brand attributes with 360Reach: www.reachcc.com/360v5register Remember, when you’re communicating on behalf of your company, you need to use their brand identity system. What you’re developing as part of this ’10-days to a stronger personal brand’ is your personal brand identity system. Day 2: Choose Your Font Select your font. First decide if a serif or sans serif font is right for you. Then select your font. Here is a link to an excellent article that will help you choose the font that is right for you: http://webdesign.tutsplus.com/articles/choosing-the-right-font-a-practical-guide-to-typography-on-the-web/ Day 3: Understand Your Brand Color Colors … [Read more...]
10 Tools For Creating a Website That Exudes Your Personal Brand
By Rachel Gogos 1. Colors should represent your personal brand. For more on color watch this video. 2. Fonts should also represent your personal brand – traditional, modern, fun, robotic there are lots of fonts to help you express yourself. 3. The homepage content should answer your Why? 4. Use video to connect with your audience. Your site will make a far more lasting impression. Site visitors will see you, hear your voice and connect to your message. 5. Encourage people to connect with you on your social media networks of choice. Create unique icons that work with the design personality of you and your site. 6. Your voice or your company's voice should be echoed in the content. If you want to project a funny, light-hearted approach to your web presence then your web content should reflect that. 7. Use your keywords throughout the content. If your name is a keyword for your site then make sure you use it in the content. Take the … [Read more...]
Ten Days to the Perfect LinkedIn Profile
LinkedIn is perhaps the most important social network for career-minded professionals. Take one action each day for the next ten – and you’ll be well on your way to building an enviable LinkedIN profile! Day 1: Get Clear Know what you want your profile to say. Answer this question: What do you want people to know about you after having visited your LinkedIN profile? Document the words and feelings you want your profile to evoke. Day 2: Update Your Summary Your Summary is one of the most important elements of your LinkedIN Profile. You want it to truly describe who you are and what makes you exceptional. If you haven’t already, update your bio – infusing it with your personal brand. Then use your updated bio as the source content for your LinkedIn summary. Make it compelling and relevant to those who are making decisions about you and replete with words and a style that expresses your personality. Day 3: Post Your Photo Web searchers are more likely to believe … [Read more...]
I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.