Top Ten Willisms

By The Staff at Reach Personal Branding William has his own way of speaking. He likes to use these short, often witty phrases that explain his views on personal branding. We call these Willisms. Here are our favorite ten: 1. “Personal Branding is not about being famous, it’s about being selectively famous.” It’s critical to know your target audience and spend your time communicating to them – and only them. 2. “Strong brands often repel as many people as they attract.” Trying to please all the people all the time is the opposite of branding. 3. “Fine is a four-letter word that begins with F.” We are obsessed with fixing weaknesses when we should be maximizing strengths. 4. “Differentiate or disappear.” It’s critical to contribute a unique ingredient – something that is only available from you. 5. “Build your brand in bits and bytes.” It’s important to build and manage your brand on the web. 6. “Don’t Toot. Have others tout.” Personal branding is not about … [Read more...]

Ten Reasons to Make 2012 The Year of Your Brand

The benefits of branding have been realized by companies for ages, but branding is not just for companies and products on the grocery store shelf.  Today, everything is a brand and the concept of personal branding has been around for 15 years! Isn’t it time you thought about yourself as a brand? Here are ten reasons why you should make 2012 the Year of Your Brand: 1.  Increase Your Self Awareness The first step in personal branding is to develop a clear understanding of who you are, what you are great at and what motivates you. By knowing yourself and what you really want from your career and in life, you can develop a plan to achieve it. 2.  Build Your Confidence Personal branding gives you permission to be yourself – your best self - and to achieve tremendous success. By being your authentic self and seeing the positive feedback you receive, you become more comfortable in your own shoes. The most exciting byproduct of the personal branding process is increased … [Read more...]

Ten Most Listened-to Audios from the Reach Personal Branding Interview Series

The Ten Most Listened-to Audios from the Reach Personal Branding Interview Series: 1. Daniel Pink Interview - DRIVE: The Surprising Truth about What Motivates Us 2. Seth Godin Interview - Poke The Box 3. Jordan Friedman Interview - Leadership Is Stress Management 4. Marshall Goldsmith Interview – Dr. Marshall Goldsmith, author of MOJO: A New Approach to Increasing Engagement at Work and at Home 5. Stever Robbins Interview – Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More 6. Deb Dib & Susan Whitcomb Interview – Twitter Does Job Search: Reinventing Branded Career Communication, Twitter-Style 7. Gretchen Rubin Interview – The Happiness Project Revisited: The Social Engagement Journey 8. Stever Robbins Interview – Stever Robbins – Be More Productive While Working Less 9. Tony Beshara Interview – The Changing World of Resumes 10. Ken Blanchard Interview - Leading at a Higher Level … [Read more...]

How Not to Build Your Personal Brand

1.  Don’t be fake. 2.  Don't be wishy-washy. 3.  Don't act before thinking. 4.  Don't go for quantity over quality. 5.  Avoid the quest for fame. 6.  Don't run out of steam. 7.  Don't forget relationships. 8.  Don't go it alone. 9.  Don’t make it all about you. 10.  Don't forget to measure. … [Read more...]

Ten Days to Positioning Yourself

To position yourself, you need to know yourself, your peers or competitors and your target audience. Take one action each day for the next ten – and you’ll be well on your way to positioning yourself for career success! Day 1: Review Goals Your goals give your brand direction. They help you identify your target audience and your competition so it’s critical that you be crystal clear about what you would like to accomplish. Know your goal. Day 2: Know Your Competition Identify who else might be pursuing that goal. You need to know among whom you are standing so you can stand out. Day 3: Know What Connects You Identify the things that are the same about you and your peers/competitors. What do you have in common? Day 4: Know What Sets You Apart Identify the things that set you apart from your peers. What makes you stand out? Differentiation is critical to positioning. Day 5: Define Your Target Audience Think about your goal (Day 1) and identify people who need to know … [Read more...]