Podcasts Enhance Word of Mouth Marketing for Small and Personal Brands

June 13, 2013 by Leave a Comment
Podcasts improve business and personal brand word of mouth

With the surge in smart phone use, most online activity can be done handily and on the go. Apart from the usual phone calls and text messages, there are a lot of things that you can do like taking notes, capturing photos, playing games, listening to your favorite podcasts or recording your own, among others. The modern customer is on their mobile device more than ever. As a result, a shift is being experienced in how consumers buy certain products or services. This is why entrepreneurs and small business owners have tapped several avenues to take advantage of the mobile internet platform. As it has always been, people like to engage on a personal level with regard to products that interest them in order to ensure it meets their active lifestyle. They want to know information at the most convenient time for them. People continue to multitask. They want to know more about brands even while they're on the treadmill, on the road, or while at work.  Podcasts provide a way for people to … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends, Social Media Tagged With: , , ,

Introductions That Make Sense

June 6, 2013 by Leave a Comment
make sense

People today are always on the move, and they love to get hold of any information the fastest way that they can. If you have a potential customer with very limited time to listen to take in a sales pitch, what will you say to make a memorable impression? How are you going to create a lasting impact that can convince them to buy your brand? Elevator pitch An elevator pitch is a powerful marketing tool that tells your story in less than a minute. It is a brief statement about who you are, what your business does, and why it is special. It is an ice-breaker that must have a hook to your audience that will capture their attention to know more about you. However, condensing all your life's achievements in a less-than-60-second speech is a hard task to cover. In creating your elevator pitch, there should be balance on what to include and what to leave out, with the aim that you won't look boring or too pushy. The key here is to adapt your speech to the situation that you … [Read more...]

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Create Effective Content to Market You

May 30, 2013 by 4 Comments
content creation

As a solopreneur or small business owner, you may think that content marketing is a huge undertaking and that there are better things you can do with your time. You should realize, however, that putting out great content is an excellent marketing tool for building your brand and establishing customer loyalty. In recent years, there has been a shift in marketing campaigns. Advertisements have lost their power over customers. Nowadays, people buy from brands they like and trust. But where does this trust come from? Through engaging and building relationships with your consumers using effective content. This is essentially known as content marketing. You want people to subscribe to your blog updates, follow you on Twitter, opt-in to your email campaign, and subscribe to your page in Facebook. Through the repeated exposure of your content to an audience, you effectively build a relationship with them, giving you opportunities to get them to convert. The tricky part though, is … [Read more...]

Filed Under: Personal Branding For Entrepreneurs, Personal Branding Trends, Social Media Tagged With: , , ,

Individuals are Using Pinterest to Showcase their Personal Brands

May 23, 2013 by Leave a Comment
Pinterest

A lot of small business owners use Pinterest mainly as a tool to socialize while getting creative, not realizing that the social media site also offers a lot in terms of positive business exposure that can help them expose their creative talents to the world. Much has been said about the commercial potential of Pinterest for the small business owner. In most cases, business owners use the site as a virtual gallery for products and services. However, Pinterest can also be used on a more personal level, as a way for you to expose your brand to potential customers. It is easy for small business owners to showcase their personal sides through their talents. While these talents may be unrelated to the business, they can reveal a brand’s deeper side that may be attractive to potential customers and even investors. Pinterest serves as a great platform for artwork, crafts, and other interests that reveal to customers another side of your creativity. Marketing in the internet always … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , , ,

Keeping Yourself Top of Mind

April 18, 2013 by 2 Comments
no1

One of the greatest challenges faced is constantly being able to keep yourself top of mind to those you would like to connect with, work with or do business with. Due to the vastness of the online world, keeping your personal brand on the minds of your audience takes great skill and employing the right techniques. Get under the spotlight First of all, you need to know where the limelight is at the moment, because that’s where you want to be. The ideal method is to utilize keyword searches to uncover new trends, primarily through social sites such as Twitter, Facebook, Instagram, and Google+. These sites constantly update the latest information and the hottest topics being discussed. You’ll have to do a round-up of the news from around the web. After that, consider what topics the industry leaders are covering at the moment and how you fit into those emerging trends. Consider what unique experiences you have that would blend with such trends. Can you apply your brand to … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Trends, Social Media Tagged With: , , ,

Video – Your Personal Brand’s Killer-App

April 17, 2013 by Leave a Comment

  In number 10 of my 10 Personal Branding Trends for 2013  I share with you how easy it has become to build your brand with moving pictures. In my new book, Ditch. Dare. Do! with Deb Dib, we devoted an entire chapter to video (video bios, thought-leadership videos, video proposals, etc.). If you have attended any of my keynotes, you’ve heard me expound the virtues of video. In case you can’t tell, I’m a huge fan of video!!! That’s because it allows you to deliver a complete, compelling communication while making your message stand out. Have you incorporated video into your personal branding strategy? VideoBio, a Reach partner and an amazing company headed by a great CEO, Catharine Fennell is having a 50% off sale – so if you’re thinking about video, now’s the time for your close-up! www.videobio.com for more info. Here's a link to the motion graphic video VideoBio created for Reach for the launch of 360Reach R6.0: … [Read more...]

Filed Under: Social Media, Strong Personal Brands, Web/Tech Tagged With: , , , ,

People Do Business with People – Still

April 11, 2013 by Leave a Comment
IMG_3591

With all the technological advances the modern world has to offer (mobile Internet, social networking, and even the classic email list), brands often find themselves focused on a power screen, working to improve their online statistic numbers- rather than the people and individuals that make up those statistics. What businesses should realize though, is that each one of those individuals in the online world is a person, and it is with people that you do business with, regardless of the medium chosen to deliver the message to them. Connecting with business relationships First of all, it’s essential that any brand focus its efforts on making connections with the right networks. With social and other online networking tools, it’s easy to get caught up talking with just about everyone. However, most of those conversations don’t offer the valuable connections your brand needs to succeed. Focusing your efforts on specific groups and individuals will allow you to develop … [Read more...]

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Who You Like – Built by Association

March 28, 2013 by Leave a Comment
Facebook Like

While many brands are concerned with the number of “likes” that their own personal brand social sites gain, there is another type of “like” that is affecting you as well. Have you ever considered what topics, pages, and brands you “like” on social sites like Facebook? Those likes may be affecting your brand’s image more than you might consider. With the variety of subject material on social sites, it’s easy to get caught up liking new pages and brands without first investigating them. Even if they turn out to be un-relatable to your personal brand, we may like them at the moment, or something on them, or even simply because a friend recommended we liked them. This is one of the many reasons why it’s so important to regularly clean up your social sites. What apps are obsolete? Which pages fail to represent your brand’s values or interests effectively? Basically, your “likes” are building a profile with your social account that is ancillary to your … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Social Media Tagged With: , , , , , ,

Spring Clean Your Personal Brand

March 21, 2013 by Leave a Comment
Spring clean your social networks for personal branding

With spring here, many of us are going to be doing some cleaning around the office. Perhaps we’re focused on getting rid of a little clutter or even searching for some of those important tax-receipts and documents. But, there’s another area of your business that should be focused on as well. In truth, the online world has a great deal of clutter associated with it. With all the social networks, widgets, apps, and other online tools available, it can be easy to incorporate them into your brand, and then forget about a few on occasion. And, not all of them are forgotten, since some can become obsolete or even inactive. But, the online world remembers everything, and there are undoubtedly a few things that need to be cleaned up this spring. Online devices and services One of the focus points of your cleanup process should be the tools you don’t use anymore. Your brand is still associated with them, and they could even be costing you financially as well. Check out what … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media, Web/Tech Tagged With: , , ,

Do You Google You?

February 28, 2013 by 2 Comments
Computer business

When was the last time you did some good market research about your personal brand? They say that “social is for ideation; search is for confirmation”.  When someone searches for you, do they find confirmation that you are who you portray you are; that you are associated with your expertise and industry? Don’t you ever wonder how easily you come up in a search? Google constantly searches for the most relevant and recent information that conforms to a certain topic. So, Googling yourself is a great way to check how easily you and your brand can be found via the internet. Search not only for your name – search for where your profile shows up in social networks (Facebook, Linkedin, and Twitter are most popular), blogs, video content, and even your website. When you check your personal brand, it’s important that you achieve top ten results. This can help you gauge your use of keywords and tags, and even point out some locations that you might want to target with … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , , , ,
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