Does Your LinkedIn Profile Pass the Seven Second Rule?

You may already know it takes about seven seconds to make a good first impression, but are you considering this rule when it comes to your digital brand? LinkedIn is further putting this to the test with its new design. In case you haven’t noticed, LinkedIn has switched things up again. But this time it’s not just a matter of playing hide-and-go-seek with common features. You may also need to update your profile. A noticeable change impacts the way your Summary displays (or should I say, does not display). Now, anyone who visits your profile will only see a teaser of your Summary. To see your full Summary, your audience will have to click “See more." Otherwise, approximately 90 to 200 characters will show depending on whether your profile is viewed on a mobile application or desktop. Although this concept is new to LinkedIn, it’s used for other platforms. For example, on Forbes, an author's bio is a one-liner, and you have to click a link to read the full bio. (You can see … [Read more...]

This is How a Brand Walks its Talk!

It is pure joy working with clients who show their “leadership presence” in so many ways. Recently, while at a Fortune 500 energy company, the leaders demonstrated their values of being committed to success, doing what's right, and being respectful. Here are some examples of how these values have served them well.   From the moment I arrived at their corporate headquarters, the front desk security guards were friendly and welcoming. One of the executive assistants had everything set up at the workshop PLUS food delivered to me personally during our coaching sessions. Both groups of participants – senior executives and high potential candidates – were totally engaged throughout our Personal Branding program called, Make Your Mark & Make It Count! Respect was evident even walking their halls receiving a friendly hello along the way. It’s all about CULTURE – and this is evidence of a brand walking their talk in every way. Valerie Sokolosky is … [Read more...]

6 Ways to Practice Positive Presence

Just last Spring, driving from Dallas to San Antonio, we went from clear and sunny weather to a patch of snow lasting 10 miles — then back to a bright, sunny sky. In the blink of an eye, we had to adapt. Isn’t that what happens with ANY change? It can happen just that fast, unannounced. At work you might find yourself being downsized, right sized, wrong sized or resized. Whatever the size – you’re forced out of your comfort zone. And pressed to adapt. Now how do you show your leadership presence? When chaos happens, it may be more challenging to keep emotions intact. This is when you’re on center stage and grace under fire really matters. This is when people look to leadership to right the ship, give direction, and trust the messages you send. As Jim Rohn said, “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.” Take heed of these Practical Presence Positives … [Read more...]

You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

“My own self, at my very best, all the time.” — American Youth Foundation pledge When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe. So if you are trying to make a good first impression, why not present yourself as the best version of yourself? Here are my seven tips for those critical first seven seconds: Stand up straight: there’s nothing like good posture to announce that you are confident, ready to work, and comfortable with yourself. Smile: a smile is the most inviting facial expression. There is nothing more inviting to another person than a smiling face. Look the person you are meeting in the eyes, with an expression that says, “I care who you are, and I want to learn more about you.” Lean in toward … [Read more...]

The Donald’s Branding Fails: You Can’t Surf on a Broken Board!

Riding a giant, rogue wave of middle-class frustration, he surfed from well outside The Beltway all the way into the Oval Office... ...but if President-Elect Donald J. Trump isn't careful, that board of his will fall apart, throwing him into a roiling sea of public rebellion that could wash him right back out the White House door. The reason?  Donald Trump's surfboard has been forged from the mass appeal of his powerful (if morally questionable) personal brand, which is what William Arruda defines as one's "unique promise of value". And just as Trump's controversial brand is what others have come to expect from him, your brand is what others have come to expect from you. Trump's promise to the world has had many dramatic components:  build that southern wall... jail Hillary Clinton... "drain the swamp" in Washington, DC... register every American Muslim... deport every illegal immigrant... bring the jobs back to the Rust Belt... and do whatever it takes to Make America … [Read more...]