Market the Solution Called You

May 16, 2013 by Leave a Comment
Build your personal brand

Reaching people is one thing but what do you say when you have their attention?  Focus on discovering and communicating your personal brand so you’ll know what and how to market yourself as an individual. Your reputation determines what people think about you and whether they like you or not. If you can get people to like you, then eventually they will begin to trust you as a person, and your expertise in a certain area. Build a personal brand The concept of building a personal brand may sound a bit weird at the beginning - after all, people usually frown upon a person who likes to extol his own virtues. Give the matter some deeper thought, and you will recognize that personal branding is an integral part of many influential sectors of society, like politics, show business, sports, and so on. Actors, singers, politicians, and activists are people who have managed to create a phenomenal brand image of themselves. These people play pivotal roles in the affairs of the world and … [Read more...]

Filed Under: Personal Branding Quick Tips, Strong Personal Brands Tagged With: , , ,

Video – Your Personal Brand’s Killer-App

April 17, 2013 by Leave a Comment

  In number 10 of my 10 Personal Branding Trends for 2013  I share with you how easy it has become to build your brand with moving pictures. In my new book, Ditch. Dare. Do! with Deb Dib, we devoted an entire chapter to video (video bios, thought-leadership videos, video proposals, etc.). If you have attended any of my keynotes, you’ve heard me expound the virtues of video. In case you can’t tell, I’m a huge fan of video!!! That’s because it allows you to deliver a complete, compelling communication while making your message stand out. Have you incorporated video into your personal branding strategy? VideoBio, a Reach partner and an amazing company headed by a great CEO, Catharine Fennell is having a 50% off sale – so if you’re thinking about video, now’s the time for your close-up! www.videobio.com for more info. Here's a link to the motion graphic video VideoBio created for Reach for the launch of 360Reach R6.0: … [Read more...]

Filed Under: Social Media, Strong Personal Brands, Web/Tech Tagged With: , , , ,

What is Your Personal Brand Feeling or Experience?

January 31, 2013 by 2 Comments
feel

One of the primary characteristics that define a brand is the uniqueness that your experience provides it. While we might attend the same seminars, classes, and even read the same books, the knowledge we gather from them will always be different. The same goes for the experiences that we encounter in our everyday activities within our brand. The clients we encounter, the audiences we engage, and even the techniques we try and test, all influence how we feel about our brand. All of these encounters help a brand generate its own unique image. The question is: Do you allow that to exemplify your brand by sharing it with the audience? The feeling How do you feel when you successfully engage an audience? Is it good? Are you excited? Is it a new opportunity for your brand? These feelings are natural for any individual working towards personal branding, and can help humanize your brand and generate a relatable image for your audience to see. How do you extend it through your … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Strong Personal Brands Tagged With: , , ,

10 Secrets to a Personal Brand Upgrade – Part 2

January 13, 2013 by Leave a Comment
women speaker

In part 1 of this two-part series I offered the first 5 secrets to your personal brand upgrade for 2013. Here are the remaining 5 secrets to be an awesome New You in the New Year! 6. Build "Me to the Power of We" Your personal branding success is ultimately determined by both your ability to communicate your unique promise of value AND your communities capability to magnify your brand. Your brand grows exponentially by others touting your value. Make it a goal to build the 'we' that will support your brand. Join LinkedIn groups related to your expertise, search for opportunities to be a guest blogger, comment on blogs in your niche, sponsor a 'blogathon' on your own blog, start an interview series and introduce thought leaders to your community. The opportunities are endless to build a community that will in turn grow your brand. 7. Focus on Your Real Clout, not Klout! Your online community and tribe is very important but do not forget about the "real world". We often get … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Quick Tips, Strong Personal Brands Tagged With: , , ,

5 Tips to Use Up ‘Your Weak’ and Find ‘Your Strong’

November 4, 2012 by Leave a Comment
strongkid

Personal branding is all about leveraging your strengths to stand out and differentiate yourself. Our strengths are what makes us unique, authentic, and real. Yet we tend to easily fall into the trap of fixing our weaknesses. We invest time, money, and effort trying to be better at something that we may never get better at doing.  This really comes as no surprise as the focus on weakness in society is hard to ignore. Almost every job interview asks about our weaknesses in light of our strengths! Basically we are becoming experts at defining how bad we 'suck' at something. Runa Magnusdottir addressed the issue of weaknesses in her vlog Branding Your Unique Weakness.  She reminds us that our strengths actually can grow out of our weaknesses and shares how you can turn your weaknesses into your strengths. This reminded me of a powerful commercial for Saucony running shoes called "What is Strong?"  I simply love the message in this commercial: "Maybe strong is just what you have … [Read more...]

Filed Under: Discovering Your Brand, Exuding Your Brand, Strong Personal Brands Tagged With: , , ,

Maximize Twitter to Monetize Your Brand

November 1, 2012 by Leave a Comment
twitter icon

Twitter is one of the most widely recognized and versatile social marketing tools appropriate for your personal branding efforts- just as long as you know how to maximize its benefits. Twitter isn’t just about tweeting popular information or discussing with associates. It is about networking with as many individuals as you can. But, therein lies the task- how do you expand the visibility of your brand? Excessive tweeting and even posting valuable information or helpful links isn’t necessarily going to improve awareness. There are certain tools and techniques that need to be applied in order to make the most of your online Twitter existence. Improve your following One of the most powerful tools on Twitter is the hashtag (#)Ensure that you utilize hashtags to grab the attention of others- on special days like #FF (Follow Friday). This is basically a tool that allows you to recommend other Twitter accounts and mentionable brands. It’s a great opportunity to improve your … [Read more...]

Filed Under: Personal Branding Trends, Social Media, Strong Personal Brands Tagged With: , ,

Avoid Your Personal Brand Being Two Faced on Facebook

September 27, 2012 by 2 Comments
two faced

Facebook provides multiple ways to utilize its site. Personal pages are vast and numerous, and usually very simple to manage. You can also set up a business site, but that might seem impersonal or even limit what you want to achieve. Why is a business page more effective than a personal profile when it comes to applying yourself to an online social outlet? The truth is that there are several reasons why a business page trumps a personal profile. It’s always about opportunity and what you do to make the most of it. Know the ropes To start, you can be liked- you don’t have to worry about friending. Friend requests do slow down how fast your image spreads. Additionally, when searching, personal profiles are not as likely to come up as a business profile. When you are discovered, all the viewer has to do is like you (plus this appears on their personal site for their friends to see). This works well for word of mouth marketing strategies. Then you have other strategies … [Read more...]

Filed Under: Personal Branding Quick Tips, Social Media, Strong Personal Brands Tagged With: , , , ,

Will Lance’s Personal Brand Continue to Live Strong?

August 26, 2012 by 2 Comments
Lance Armstrong

Athlete......Survivor.....Philanthropist......Cheat? Sadly, unless there is a definitive answer, that final attribute will now always be associated with Lance Armstrong's personal brand. But always with a question. We all know him through those first three attributes, the question is can we ever not think of him without the last one? Both sides were always too far apart for this to be concluded with anything other than the wrong result. Witnesses and experts on both sides claiming to be right. Strong personalities involved. A lot at stake. Now the truth may never be known. Part of the confusion for many of us might be the fact that what might be a lifetime ban for some sports (e.g. cycling), can be a couple of years in athletics or results in a 50 game ban or less in baseball. Even some multiple offenders come back to play in their sport again. For the USADA this has been a 10+ year endeavour. The rumour and insinuation has hung over Armstrong really ever since his … [Read more...]

Filed Under: Sports, Strong Brands Attract and Repel, Strong Personal Brands Tagged With: , , , ,

Focus on Your Brand Experience and Personal Word of Mouth Marketing

August 9, 2012 by Leave a Comment
How to utilize word of mouth marketing for your business

When anyone working with you starts to talk about your business, your products or services or you, it's either because they’re really happy about the experience, or they are unhappy with it. Sometimes the disconnect happens when they feel that interacting with you or your business should “flow” a certain way. There is an expectation of the connection that is not met.  All of your interactions with your connections, regardless of whether they are carried out physically or online, need to be positive interactions that are recalled with a sense of contentment. All too often, we think about putting that best foot forward toward new customers and connections.  Yet, what do you do in your interactions with the current customers and your brand advocates?  What do you do to increase your interactions? Total brand experience is a broad way of describing all the interactions that someone has with you.  As a result, every single encounter, email, comment, phone call and … [Read more...]

Filed Under: Personal Branding Trends, Strong Personal Brands Tagged With: , ,

Timely First Impressions in Any Zone

June 21, 2012 by Leave a Comment
calendars

For personal brands, time management is critical. Nothing shows your brand in a poorer light than being someone who’s always late, who’s never on time, and who doesn’t meet required deadlines. Who will want to continue working with you if you manage your time so poorly? Time management is essential, even in the online world. There are just no excuses to being late, especially when it comes to business. People’s time equals money, and you will be taking a lot of time and money if you always make people wait for you. Even if you live in a different time zone, it’s important that you coordinate with others as well to ensure that meetings and conversations go smoothly. As a growing personal brand, your schedule may be quite hectic. You have your life, your job, your social media accounts, your emails, your website, your blogs, and so on. You’ll also have interviews, meetings, and conferences in the course of your professional life, and most of them may not even be in … [Read more...]

Filed Under: Personal Branding Trends, Strong Personal Brands Tagged With: , ,
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