Starting Off on the Wrong Foot: Five Career Change Blunders and How to Fix Them: Part II

Last month, we explored career change mistakes and how to fix them.  In the conclusion of our blog post on career change mistakes, we’ll look at the value of doing your homework, updating your resume, and more. 6. Not Doing Your Homework Once you’ve committed to making the change, you jump in with both feet. You apply for every job available, but are surprised when you don’t receive any calls. Why isn’t your new industry welcoming you with open arms? The reason could be that you didn’t stop to do your homework on your new field. What’s a reasonable position you might be able to acquire with your experience? What salary range should you expect? In what ways should you beef up your resume, and what skills should you acquire? Taking action is great, but having a smart plan first will ensure your action yields results. The way out of the blunder: Where you do look for information on your new career? Try the Onet, http://www.onetonline.org, professional association websites, or … [Read more...]

Career Reinvention: Following a Passion

The Challenge Michele spent 20 years as a Leadership Consultant and Executive Coach.  Although she loved her work, she felt that there was something else to which she really wanted to give more attention.  She had been fitting art into her life in between her professional commitments. Now it was time to make art her full time job! Michele wanted to integrate her professional skills of coaching and teaching into her new work in art.  She turned to Randi Bussin to help her formulate a strategy for holding collage workshops in her new art studio. The Solution Randi guided Michele in envisioning her ideal work life: how much time she would devote to her own art and how much time to running workshops.  They looked at her financial goals, and Michele and Randi discussed her vision for this next chapter of her life. In the second phase of this Career Reinvention work, Randi and Michele developed a business and marketing plan.  This included analyzing the financial aspects of the … [Read more...]

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it quickly, change your course, and find the 50 percent of marketing that resonates with your target audience. When I started my career in marketing, we didn’t have the benefit of the internet, which is the greatest marketing teacher we could ever dream of. Today we can see patterns of behavior on the web and adjust our company’s website content often. We can see which pages are most popular and which aren’t holding peoples’ attention. We can … [Read more...]

Incivility is a No Win Cycle

"Learn to be strong but not rude. It is an extra step you must take to become a powerful, capable leader with a wide range of reach. Some people mistake rudeness for strength. It’s not even a good substitute." - Jim Rohn   WOW! That man just cut me off in traffic and shared his rude hand gesture. Honestly, I was only driving the speed limit. WOW! I was having a conversation with a professional, when out of the blue the F word entered in. WOW!  I was put on hold without asking my permission and  kept hanging way too long. WOW! I got slammed  by a colleague who jumped to a conclusion without asking for clarification. WOW!  I got snubbed in the shoe store over the weekend. I was wearing jeans and tennis shoes. The clerk left me to pay attention to another woman all spiffed up in her finery. Enough is enough! So where did civility go? Where did respect for others go? Why is rudeness rampant? There's simply no reason to show disrespect - outside or inside the … [Read more...]

Reaching the Top of the Ladder: How to Be Invited to Serve on a Corporate Board

  Joint collaboration between Randi Bussin and Dr. Marne Platt and Cindy Steiner You’ve built a successful career over many years.  Perhaps you’ve been asked to speak at conferences, published articles, and mentored younger employees. Yet, there is one role that seems elusive — that of a Director on a corporate board. How can you locate the right board for you? In this posting, we’ll talk about the first two steps for your board search — self-reflection and networking/outreach. Four Questions to Ask Yourself: Self-Reflection Why do you want to serve on a corporate board? There could be many reasons — money, the prestige, networking with highly successful executives, or an interest in a particular company.  What kind of board role do you seek? Not all boards are created equal. Some serve large companies, others medium-sized organizations, and still others start-ups. These different environments will compensate differently (or perhaps not at all). Also, … [Read more...]