Personal Branding Trends for 2014: Online Content – from Create to Curate

When social media became hot, it seemed as if every career-minded professional started their own media channel. “I must have a Blog,” many thought. They set out to build their own content machine – creating original content – even if they didn’t enjoy writing or have much to say. That has gotten old. The Blog has become another mouth to feed – one more item to maintain on a seemingly bottomless “to-do” list. This rush to become Rupert Murdoch or Ted Turner has subsided. And with good reason. It’s not always about the content you create; more often, it’s about the content you curate – your ability to be on top of everything that is happening in your industry/job function that will be in demand in 2014. After all, that’s what Murdoch and Turner did: they didn’t become successful by personally writing content themselves. Instead, they created outlets that showcase what their staffs and other professionals have produced, from journalism to entertainment. With the volume of media … [Read more...]

Personal Branding Trends for 2014: Mobile – from Desktop to Handheld

Your personal branding activities are becoming easier to do on the fly. That’s because they sit in your pocket. There are more and more apps that make it easy for you to build your brand on the go. In fact, in the coming year, more of us will spend more of our brand-building time with our mobile apps than with an old-fashioned browser on a desktop computer. In fact, many of us don’t even have a conventional desk anymore. Here are just a few of the most valuable and user-friendly apps available today: LinkedIn Contacts gives you a way to bring together your contacts spread across address books, email accounts and calendar apps. Lunchmeet helps you find geographically appropriate contacts so you can expand your network over lunch. VideoBIO lets you record video from your iPad or iPhone, edit it and share it via Twitter, Facebook or email. UStream Live Broadcaster lets you broadcast yourself in real-time. Find the apps that make personal branding easy to do and part of … [Read more...]

Personal Branding Trends for 2014: LinkedIn Profiles – from Employment Line to Branding Lifeline

Virtually every personal branding keynote and workshop I delivered this year included LinkedIn content, and almost a third were devoted to LinkedIn. This was not my doing; it was requested by my corporate clients. The corporate mindset about LinkedIn has shifted from “this is a job search/hiring tool” to “LinkedIn is a valuable branding tool for my company, and I need my employees to take it seriously.” I have some clients who are investing time and talent in helping their employees build stellar profiles and learn how to use LinkedIn to do their jobs better. In addition, thanks to the vast feature enhancements LinkedIn rolled out in 2013, the site is quickly becoming the hub of your online identity – sometimes outpacing the impact of your personal web site. Your LinkedIn profile often shows up first in a Google search, so it’s likely the first place people visit to learn about you. And it allows you to build a truly three-dimensional profile of who you are, complete with images … [Read more...]

Personal Branding Trends for 2014: Video – from Black Tie to Business Casual

If you’ve been reading my personal branding trends for the last several years, you know that video always features prominently. It’s the next best thing to being there, allowing you to deliver a complete message and build memorable, emotional connections with viewers. Until recently, a lot of video-related personal branding activities were limited to studio shoots. And although these highly polished videos aren’t going away, user generated video using online video applications is on the rise. It's not the pure YouTube approach, this is video captured and created by amateurs using professional online tools that assist in professionalizing the video presentation. Catharine Fennell, CEO of videoBIO said “In 2013 we have seen over 500% growth in the SaaS-based online application side of our business compared with 100% growth in our video production services division. People are learning when they need the full production, polished video and when user generated video is adequate, and … [Read more...]

Personal Branding Trends for 2014: Digital – from Final Frontier to Launchpad

At Reach, we always say, “Be real before being virtual.” By this, we mean work on your brand in the real word before building your brand online. That’s still true, but the timeline is compressed. Your online identity should be drawn from your authentic traits, but that digital identity needs to go live as soon as possible. For your audience, digital now precedes real. We continually research brands online, and we often search for a digital profile of people before we meet them. Before heading to the conference room, we check out our colleagues who are on the meeting attendee list. We scour prospects’ LinkedIn profiles before meeting them. We Google potential candidates when deciding whether to interview them. I had a great conversation with Mitch Joel for the Reach Personal Branding interview series. In his new book, Ctrl Alt Delete, he talks about “digital first” – how our first place to go for information or services is online. This is a trend that will gain momentum. It means you … [Read more...]