In number 10 of my 10 Personal Branding Trends for 2013 I share with you how easy it has become to build your brand with moving pictures. In my new book, Ditch. Dare. Do! with Deb Dib, we devoted an entire chapter to video (video bios, thought-leadership videos, video proposals, etc.). If you have attended any of my keynotes, you’ve heard me expound the virtues of video. In case you can’t tell, I’m a huge fan of video!!! That’s because it allows you to deliver a complete, compelling communication while making your message stand out. Have you incorporated video into your personal branding strategy? VideoBio, a Reach partner and an amazing company headed by a great CEO, Catharine Fennell is having a 50% off sale – so if you’re thinking about video, now’s the time for your close-up! www.videobio.com for more info. Here's a link to the motion graphic video VideoBio created for Reach for the launch of 360Reach R6.0: … [Read more...]
Organizing Your Job Search Just Got a Lot …Cheaper
Career management service JibberJobber just announced that it’s moving lots of its premium features to the free, basic level. This NEVER happens! In a world where everything seems to be shrinking or costing more, this is a breath of fresh air! And, it means you can spend your job search budget on things like personal brand coaching or creating a video bio or developing your own personal brand identity system. Great news from the folks at JibberJobber. Jason Alba, the CEO of JobberJobber, is a Reach-certified Personal Branding Strategist ... and clearly a generous guy! If you don’t already have a JibberJobber account, check it out: www.jibberjobber.com … [Read more...]
Trend #9: Endorsements – Personal Branding Trends for 2013
Unless you have completely gone off the grid, you have likely noticed a new feature of Linked In: Endorsements. In fact, you may have received or been asked to provide them. LinkedIn augmented their recommendations feature to allow others to identify the skills at which we excel. LinkedIn knows that external feedback comes with credibility that is hard to build when you are talking about yourself. This recent change is part of a larger trend that helps us validate and reinforce what we say about ourselves supported by the feedback from others. If you have used Yelp or TripAdvisor or other similar services, you understand the power of crowdsourcing, and likely make decisions based on the collective feedback of others. Crowdsourcing, once the domain of products, hotels and restaurants, is quickly coming to careerists. Delivering on your brand promise every day helps others understand who you are and what makes you exceptional. It makes it easier for them to provide consistent, … [Read more...]
Spring Clean Your Personal Brand
With spring here, many of us are going to be doing some cleaning around the office. Perhaps we’re focused on getting rid of a little clutter or even searching for some of those important tax-receipts and documents. But, there’s another area of your business that should be focused on as well. In truth, the online world has a great deal of clutter associated with it. With all the social networks, widgets, apps, and other online tools available, it can be easy to incorporate them into your brand, and then forget about a few on occasion. And, not all of them are forgotten, since some can become obsolete or even inactive. But, the online world remembers everything, and there are undoubtedly a few things that need to be cleaned up this spring. Online devices and services One of the focus points of your cleanup process should be the tools you don’t use anymore. Your brand is still associated with them, and they could even be costing you financially as well. Check out what … [Read more...]
10 Secrets to a Personal Brand Upgrade – Part 1
Happy New Year for Brand YOU in 2013! Many of us like to use the first days of the year to create our 'resolutions' - lose weight, exercise more, read a book every week, etc. To be honest, how many of us actually stick to these resolutions? I know I almost never do! So, here is my challenge: 'Resolve' to give up making empty resolutions and take immediate, practical actions to upgrade your personal brand for 2013! In this two-part post, I will give you 10 secrets to get you started on refreshing your personal brand. Here are the first five. 1. Refresh Your Head-shot Start off with the New Year with a new 'look'. Keep it professional and stay 'on-brand', but change it up a bit. For example, if your head-shot in 2012 was more formal with a tie and jacket, think about being a bit more casual for 2013. Simply changing the color of your shirt, your hair style, even the glasses you wear helps to refresh your brand. Just make sure to upload this new head-shot to Gravatar and … [Read more...]
Paul Allen – Idea Man – a memoir by the co-founder of Microsoft
Personal Brand Leadership - Book Review © 2011 MIE Services LLC - 358 pages hardback $- US 27.95 / Cdn $35 PERSONAL BRAND LEADERSHIP POINTERS From this book you will learn: - The importance of having several avenues of interest to round out your brand. - How you can enjoy your passions AND make it part of who you are. - Remain true to your core beliefs and not wavering. - Understand the power of doing what you're uniquely good at. Paul Allen is certainly best known by many as the co-founder of Microsoft, who left in the early 1980's but still wound up a multi-billionaire. Many might also choose to pick up this book to find out the insider scoop on what really happened in his 'fall out' with Bill Gates. Certainly the publishers have positioned this book to portray these very two renowned key points. However there is much more to this autobiography than just dishing the dirt and making billions from Microsoft. It could be argued that Allen has had more … [Read more...]
Vote for www.personalbranding.tv
We are delighted that www.personalbranding.tv was nominated as Best Career Resource Web Site at About.com. We would love you to click on over to http://budurl.com/voteforus and NOMINATE http://www.personalbranding.tv for Best Career Resource Website. It will take you fewer than 30 seconds, here’s how: 1. Just copy this link "www.personalbranding.tv" with your mouse 2. Click here to go to the Web Site to vote About.com. Add your name and email address. 3. Paste the link "www.personalbranding.tv" to the category – Best Career Resource Website. Click Submit Feedback and you’re done! Thank you for spreading the word about personal branding! And thanks for your vote! … [Read more...]
YOU Can’t Handle The Truth About Personal Branding
For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallowness, lack of substance, affront to the word branding, an attack on the profession of marketing etc etc. I am certainly not claiming to be the perfect example of a personal brand, far from it, in fact is there really anyone that could lay claim to such? We are all evolving our brands and as technology advances our approaches change with it. But the point about the technology available to us is that it is a tool to help us communicate our personal brands in new ways, to more people - IT IS NOT PERSONAL BRANDING IN OF ITSELF. In the last few months I have found myself commenting on more blog posts, more tweets on twitter and generally having more … [Read more...]
Is your personal brand online?
There seems to be a constant blur between what some people say is personal branding and what others think it is, it is naturally going to happen as it's importance rises and a number of articles have been written on the subject recently and I am sure we will continue to see a grwoth in the for and against camps. One such area of confusion is in social media and social networking. There was post by Drew McLellan over at his blog Drews Marketing Minute - How do you tell if your social media consultant is the real deal? - that got me thinking - this was prompted by two more extensive joint posts by Geoff Livingston and Beth Harte - who had written and generated a lot of comments on their posts -Top 25 Ways to tell if your social media expert is a carpet bagger and 25 Signs You've Got A Strong SM Consultant or Agency. Drew's list is a good place to start and adapt for the individual if you are … [Read more...]
I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.