Rarely do brand extensions get my attention like Disney’s new product – eggs. An egg with a colored Disney character stamp. Is this a logical line extension? It takes me back to what Disney is about – family entertainment. How do eggs fit in?
Certainly, if parents are having a hard time getting their kids to eat breakfast and the Disney graphic makes scrambled eggs more appealing, this sort of fits within Disney’s mission. I guess if the eggs could talk – that would certainly make breakfast more entertaining. But as best as I can tell, they don’t. Disney is counting on kids demanding their eggs be Disney eggs or they won’t eat them. And maybe this will work. If so, it could be a new revenue source for Disney. But, does this weaken the brand? What’s next – Disney flour? Disney steak? Disney broccoli?
I think this is a dangerous slope. We all see what happened to Gucci when they started putting their brand on toilet paper and dog bones. Is Disney headed down the same path? What does this mean for your personal brand? How far can you extend it before it loses its value (think Donald Trump and fashion)?
What do you think?