I wrote an article for BrandChannel.com focusing on the role of human brand assets in corporate success. It seems that more and more companies are getting comfortable with the role employees play in brand-building and the trend of including employees in TV advertisements continues. Companies are embracing the idea of employees delivering on the corporate brand promise in ways that are authentic to them. Here are some great ads from Boeing, GE, Intel, IBM and Exxon. Although these companies have very different brands, they have all chosen to feature their human brand assets in their advertisements. Bravo!
Boeing
GE
Intel
IBM
Exxon
I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.
I love these examples William. Exactly what I was looking for to share in a presentation about personal branding to a group of corporate and independent trainers. Thank you for your awesome insights.