Google Author Rank and Your Personal Brand

Improve your personal branding with Google Author Rank

Google is renowned for its ability to find and share the information users want to see, and now it has taken it a step further. It has provided a recent addition to optimizing search engine results. The addition of Author Rank allows those that generate material in the online world to be found in a new way.

Google has been known to use Google + to influence search results. The +1 feature refers users based on their own networks. When searched, an article shows up with a +1 by the user(s) and becomes a higher ranked result for these searches. With the use of Google +, Google is using a new attribute called Author Rank to influence search results.

What You Need to Know About Google Author Rank

Basically, Google is going to prioritize authors according to their expertise to improve search results and potentially outweigh spammed materials that were previously gaining high rankings (abundantly publicized with the overuse of keywords). This is great news for those who generate original quality materials for the online world. We can expect to be brought closer to the top of ranking lists.

Google + has grown into a world-wide social network, allowing users to construct their own networks and circles so they can see and interact with exactly who they want to. Through this particular social network, authors can connect their writing accounts to Google + enabling search results to offer far more visibility for their personal brand than ever before.

This is primarily due to the fact that your name, image, and byline all accompany your article listing on search results. Additionally, search results for those who use Google + are improved since your image as an online author is much more credible now. Traffic has improved almost forty percent for some authors because of this. Therefore, it’s time to jump on the bandwagon and make sure the online world knows you’re the author of your content.

Being an author isn’t limited to blog content or news articles. You don’t have to author a novel or be an established news article writer to use Author Rank. Generating web content, such as videos and even personal blogs will also fall under the Author Rank category. As long as you’re responsible for generating original online content, you can use Author Rank to promote your expertise and get an excellent advantage in SEO results.

As long as you’re responsible for generating original online content, you can use Author Rank to promote your expertise. [tweet this].

While most search results appear as a hyperlink with relative keywords and search content (some of which may have nothing to do with the real material), the image or your particular articles now appears with your actual image, in addition to your article. Thus, the overall search result style with Author Rank is far more appealing on its own.

When seen, it has an immediate professional and trustworthy appearance (be sure that you use a professional picture). What’s more, search results essentially post your article (video or blog) along with a few other contents/materials that you “authored.” It makes the audience aware of the fact that you are an established online author. They will, more likely, choose your article over another that lacks the Author Rank benefits. On top of these, your audience will take your content seriously.

However, just because Google now recognizes you as an author, it doesn’t mean that you’re automatically at the top of a ranking list. Through search results and traffic, your ranking will improve and bring you to the top of the list as a reliable and popular author and professional in your field of expertise. Additionally, remember that regularly creating good quality content is still indispensable to staying fresh and being high on the ranking lists of Google.

Sign up with Google + now and get the benefit of its Author Rank feature. It is a valuable tool for those seeking to improve their personal brand’s visibility in the online world. Promote yourself as an author and follow up by proving that you are indeed the expert that the audience is looking for.

Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.