How Not to Build Your Personal Brand

1.  Don’t be fake.

2.  Don’t be wishy-washy.

3.  Don’t act before thinking.

4.  Don’t go for quantity over quality.

5.  Avoid the quest for fame.

6.  Don’t run out of steam.

7.  Don’t forget relationships.

8.  Don’t go it alone.

9.  Don’t make it all about you.

10.  Don’t forget to measure.