The ability to respond real time to an email, a text or a tweet seems to be expected and it’s detrimental to your personal brand reputation if you’re not that easily accessible or responsive.
People walking with their Smartphone in their hands – either texting or holding it by their side is viewed as normal, expected behavior. Even more normal, is that either before or after we meet that I will “google” you or visit your website.
What do I find? Am I on my phone and I see your eyeball on my screen? Do I have to drag the screen to see the rest of yoru site? Are the tabs so tiny that when I attempt to click on one to see that information I actually click on many since my finger covers all the tabs?
Mobile sites matter
Having a mobile site with your information, accomplishments, education, and testimonials is vitally important. You need every extension of your personal brand to be easy access and greatly reflect your unique promise of value in a way that’s easy to access and easy to review. Sadly, if you don’t, the difficulty that someone experiences in trying to read your sites – eventually reflect and affects your personal brand as they turn their frustrations to focus on you.
It’s important to become more aware of the importance of connecting with people through mobile. After all, more Americans own a mobile phone than a passport. 20 million households don’t have landlines. Did you know 80% of customers abandon a mobile site if they have a bad user experience?* Does your personal brand have a mobile-friendly site?
If you want to see what your site looks like, you can at HowToGoMo.com
Social media goes beyond personal computers. Participants view social media as real time and as an asynchronous channel of communication. Connect through social media sites and highlight your unique brand attributes, personally, not just what you do for your company.
Text messaging has already extended its reach. Even with SMART phones we now see the ability to “ignore call with text”. So, what is your outgoing text saying about your personal brand?
And, location based apps play an even more important role as they seek special deals and customer rewards via a mobile check-in. They also are seeing who’s there, who they can meet, speak with and get to know.
As mobile become the “choice” access point to the net, how is your personal brand portrayed?
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.