You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

“My own self, at my very best, all the time.” — American Youth Foundation pledge When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe. So if you are trying to make a good first impression, why not present yourself as the best version of yourself? Here are my seven tips for those critical first seven seconds: Stand up straight: there’s nothing like good posture to announce that you are confident, ready to work, and comfortable with yourself. Smile: a smile is the most inviting facial expression. There is nothing more inviting to another person than a smiling face. Look the person you are meeting in the eyes, with an expression that says, “I care who you are, and I want to learn more about you.” Lean in toward … [Read more...]

Prepare for an Exciting Career Journey in 2017

As you gear up for the holidays and some well-earned time off, you can also use this period to review your past year of work and see where you want to go in 2017.  Whether you’re looking to secure a new job offer, advance at your current company or start a new business, you can journey down the road toward your goals. Before you start the trip, however, you need to fill your car with fuel. Accomplishments fuel career aspirations.  An accomplishment is simply an example of your work that has made a difference to your organization or client. There are many ways to track accomplishments, and one way is a victory journal. To start your journal, make a note any time you receive a congratulatory job well-done from your boss or a colleague. You can include anything you did well, such as the quarterly report you slaved over. You can also incorporate any responsibilities you had that were new — such as a solo client presentation. Try to make entries in your journal each month. As you … [Read more...]

The Donald’s Branding Fails: You Can’t Surf on a Broken Board!

Riding a giant, rogue wave of middle-class frustration, he surfed from well outside The Beltway all the way into the Oval Office... ...but if President-Elect Donald J. Trump isn't careful, that board of his will fall apart, throwing him into a roiling sea of public rebellion that could wash him right back out the White House door. The reason?  Donald Trump's surfboard has been forged from the mass appeal of his powerful (if morally questionable) personal brand, which is what William Arruda defines as one's "unique promise of value". And just as Trump's controversial brand is what others have come to expect from him, your brand is what others have come to expect from you. Trump's promise to the world has had many dramatic components:  build that southern wall... jail Hillary Clinton... "drain the swamp" in Washington, DC... register every American Muslim... deport every illegal immigrant... bring the jobs back to the Rust Belt... and do whatever it takes to Make America … [Read more...]

Your Moment in the Spotlight: Marketing Yourself for a Corporate Board Role

Many seasoned executives set their sights on the next “role” of their career: a corporate board appointment. In our previous blog posting, we discussed the self-reflection and networking needed to land a board position. In this blog posting, we’ll explore three different marketing materials you may need to land your “audition” — a meeting to discuss a board appointment. Ronit Molko, PhD, BCBA-D, a healthcare consultant and board member, states how important this step in your search is. “Securing a board role requires a solid networking and communications strategy that achieves several things. It must showcase your strengths and expertise that are in line with the company you want to serve; demonstrate how you connect your strengths to that organization’s governance and regulatory needs; and convey your leadership traits. Your marketing approach is as essential as the unique experience and talents you will bring to this role.” Read on to secure a top role! Here are three … [Read more...]

Show Presence & Brand Your Elevator Pitch Part Two

In our last post, Show Your Presence and Brand Your Elevator Pitch covered why you need a compelling elevator pitch and how to deliver it with impact. Part Two continues with more tips. Steps and Suggestions: 1. Begin with a handshake and a smile. 2. Then the hook - a statement that gets and holds the listener's attention... like, "I'm a team player you can count on for that winning play in the final minutes of the game." 3. Tell not only what you do, but how you do it - and be enthusiastic. 4. How does what you do benefit your customers/clients. 5. Make your request - a business card, an appointment, etc. Watch my video, Brand With a Strong Elevator Pitch for more info. Examples of quick openings: "I’m the guy behind the scenes that makes sure when you order something, it gets to you on time. I love being on the logistics team - making things happen." "I manage a team of scientists who design drugs for very rare diseases and make a difference in people’s … [Read more...]