Gratitude: A Benefit for You and Your Career All Year

  Five Reasons why you should have an attitude of gratitude all year long: Gratitude Generates Social Capital Gratitude makes us nicer, more trusting, more social, and more appreciative. All of these help to improve relationships, whether with a stranger, a recent acquaintance, or long time friend. Gratitude helps improve physical and mental health---which makes us happier overall. Grateful people report feeling better physically, with less aches and pains. And they even sleep better. Gratitude can also reduce negative emotions such a envy, resentment, and frustration. Gratitude makes us less self-centered The nature of gratitude is to focus on others and their benevolence; it encourages empathy and sensitivity towards others. With this new mindset, we are less inclined to push our own agendas. Gratitude improves self-esteem As others display acts of gratitude toward you, you will feel more confident. As you feel more confident, you will respect … [Read more...]

Show Presence & Brand Your Elevator Pitch

In only seconds what can you tell someone about yourself? That’s what you must do for your "elevator pitch" -- make it brief enough to deliver on an elevator ride but concise enough to have an impact! The result? Your executive presence will be unforgettable! A well-written (and memorized) elevator pitch is an invaluable tool as you brand yourself because: It describes what you do, for whom, and how they benefit. It allows you to introduce yourself, quickly and efficiently. It emphasizes the Wow! factors that you bring to the table. It opens doors and invites new opportunities. Although there are no "right" or "wrong" lengths, your pitch should be short. Just enough to get the other person curious and wanting to know more. That will lead to what's called CONVERSATION! Isn’t that the point?! The main objective is to make every word count. Your elevator pitch will (and should) evolve just as your brand evolves. What's perfect today will be different in the future … [Read more...]

Do You Talk Politics on Social Media? Here’s How to Protect Your Brand

Ah, election season. The time of year when you don’t need novelas or water cooler chat for some drama. You can lounge on the couch watching TV and, boom, a perfectly placed commercial slips in ending with “I am so and so, and I approve this message.” (Uh huh, as if it was hard to guess.) Yup, it’s upon us full throttle—and you can’t avoid it. So what do you do when the subject of politics comes up? If you’re at work, you may try to keep your opinions pretty neutral, depending on who’s in the conversation, because you never really know what others think. Yet, even when you talk to friends in a “safe space,” you may realize you have very different views. Throw social media into the mix—where you have even a broader range of opinions—and you learn more about people’s political views than you ever cared to know. There’s nothing wrong with disagreeing on a topic. But let’s face it, differences can make you judge someone—even if you don’t realize it. It’s like when I tell … [Read more...]

Are References Still Relevant? Yes!

In 2016, you may not think managing references warrants much time. Between researching job opportunities online, interviewing, and networking, your plate is full. Yet a reference can still make or break a job offer, and you can’t automatically assume you’ll get a good one, even if your tenure at your company passed without a hiccup. “About half of all references that get checked receive an assessment of mediocre to poor,” says Heidi Allison of Allison & Taylor**, a professional reference checking firm.* Read on for five steps on how to ensure your references are as strong as possible. 1.Recognize their hidden benefits to you. By staying in touch with your references and letting them know what you’re up to, you’re networking. You’ll keep your professional relationships alive and well, and you never know…in a few years, this person could be at a new company as a future employer or a potential partner in a new venture. A reference is more than just a ticket to a new … [Read more...]

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it quickly, change your course, and find the 50 percent of marketing that resonates with your target audience. When I started my career in marketing, we didn’t have the benefit of the internet, which is the greatest marketing teacher we could ever dream of. Today we can see patterns of behavior on the web and adjust our company’s website content often. We can see which pages are most popular and which aren’t holding peoples’ attention. We can … [Read more...]