Many of you have spent time in the past several years creating a LinkedIN profile, building a Blog, creating a Twitter bio, friending on Facebook, etc. This has fractured your brand to various sites all over the web. There’s the Facebook you, the YouTube you and the Twitter you, etc. Each person who connects with you via one of these sites, sees only one facet of the gem that is your brand. This has made it challenging to provide the complete story about who you are and what you do.
Enter personal portals.
Personal portals, such as about.me and flavors.me are a new category of online tools that allows you to link all the different facets of your brand in one place. They let you create one customizable web page that connects all your profiles from various social networks. This allows you to develop a custom design using your personal brand identity system (color, fonts, images, etc.) to serve as your personal home page.
For many, these “hub yous” will replace the need to have a personal web site. It will become the one place you reference on your resume or in proposals, etc. The plethora of personal portals portends the end of personal brand schizophrenia.
More on this trend > http://budurl.com/personalportals