10 Tools For Creating a Website That Exudes Your Personal Brand

By Rachel Gogos

1.  Colors should represent your personal brand. For more on color watch this video.

2.  Fonts should also represent your personal brand – traditional, modern, fun, robotic there are lots of fonts to help you express yourself.

3.  The homepage content should answer your Why?

4.  Use video to connect with your audience.  Your site will make a far more lasting impression. Site visitors will see you, hear your voice and connect to your message.

5.    Encourage people to connect with you on your social media networks of choice.  Create unique icons that work with the design personality of you and your site.

6.    Your voice or your company’s voice should be echoed in the content. If you want to project a funny, light-hearted approach to your web presence then your web content should reflect that.

7.    Use your keywords throughout the content.  If your name is a keyword for your site then make sure you use it in the content. Take the time at the beginning of your new web project to identify your key words and build utilizing them.

8.    Use a professional headshot on your About page and / or your homepage. Having an image of you helps your audience former a greater connection to you.

9.    Your bio should be written in a way that helps make you memorable and personal to your potential audience.  Take the time to write a branded bio and share “just enough” about yourself to stand out in a reader’s mind.

10.    When building your web presence remember that it’s someone’s first and, in some cases, only impression of you.  Your site is a HUGE part of your brand environment. I equate it to how you dress for work.  Be proud of your web presence and dress it for success!

Rachel Gogos is the founder of brandiD, a digital marketing and web design firm specializing in building attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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