Show Presence & Brand Your Elevator Pitch Part Two

elevator pitchIn our last post, Show Your Presence and Brand Your Elevator Pitch covered why you need a compelling elevator pitch and how to deliver it with impact. Part Two continues with more tips.

Steps and Suggestions:

1. Begin with a handshake and a smile.

2. Then the hook – a statement that gets and holds the listener’s attention… like, “I’m a team player you can count on for that winning play in the final minutes of the game.”

3. Tell not only what you do, but how you do it – and be enthusiastic.

4. How does what you do benefit your customers/clients.

5. Make your request – a business card, an appointment, etc.

Watch my video, Brand With a Strong Elevator Pitch for more info.

Examples of quick openings:

“I’m the guy behind the scenes that makes sure when you order something, it gets to you on time. I love being on the logistics team – making things happen.”

“I manage a team of scientists who design drugs for very rare diseases and make a difference in people’s lives. It’s a great reason to go to work every day.”

“As an account executive at a global agency. I help translate product specs into marketing campaigns that are interesting to consumers.”

My elevator pitch:

“I’m an author of  8 books on Leadership Presence Branding….and I own a leadership development firm.”

As the conversation progresses….
“I love being able to ignite the spark of enthusiasm in leaders to create a strong personal brand and professional presence….one that differentiates them in the marketplace and creates greater success for themselves, their teams, and their organization.”

And as the conversation continues….
“So we do lots of work in three buckets – executive coaching, training programs, and speaking engagements. For example…

1. Just last week, I coached a senior manager on how to do a painless reorganization that will save $90,000 the first year. In order to do this, he learned how to hire tough in order to manage easy and how to flawlessly execute tough decisions.”


2. “Just last week, we consulted with the chairman of an international pharmaceutical company to help his senior management team prepare their leadership development programs for high potentials targeted for succession planning.”


3. “Just last week, I helped transform the image of a young female from a college graduate to a young executive. Her new personal branding resulted in a position with more responsibility in her firm.”


4. “Early last year at a management retreat, we facilitated a team-building session that resulted in moving the management group from a dysfunctional team to a high-performing one with shared vision and purpose. The results? They exceeded their goals by 25%.”


5.” Last year, we launched a new leadership training program for a home building company that resulted in sales growth of 35 percent.”

Now it’s your turn. I’d love you to email your elevator pitch.

Valerie SokoloskyValerie Sokolosky is a Master Personal Brand Strategist and expert thought leader in leadership presence and personal branding. A widely published author and founder of Valerie and Company, her executive coaching and training has helped companies large and small achieve their goals of increased productivity, profitability, and enhanced people skills.