Expat & International Careers: When Was Your Last Personal Brand, Career & Job Search Check Up?

WHEN WAS YOUR LAST CHECK UP? Doing regular check ups for your personal brand, career management and job search is important. First and foremost, check ups allow you to see what is working and what is not.  You can make adjustments and stop wasting time with things that are not supporting your brand, career or job search goals. Secondly, taking the time to revisit your strategy and goals based on current accomplishments is also critical for being able to successfully search out and capitalize on opportunties when they arise. Depending on how much time and energy you are dedicating to your brand building, career management and/or job search, your strategic plan can remain much the same or change almost entirely. I recommend doing check ups quarterly for your personal brand and career management and monthly or even biweekly for someone in active job search. If you have not done one before, starting off with a biannual check up for brand building and career management is still a … [Read more...]

Hiding in Plain Sight

Ah Halloween and careers! In thinking about the symbolism connected with the season, I can imagine that there are lots of scary mistakes that run across the full gamut of job search and career management activities. It’s a fertile area for metaphor. Yet for me, I think the scariest mistake is to run your career, including your online presence, as if you were The Invisible Man. In the classic novella by H.G. Wells, the main character, Griffin, is “…a scientist who theorizes that if a person's refractive index is changed to exactly that of air and his body does not absorb or reflect light, then he will be invisible. He successfully carries out this procedure on himself, but cannot become visible again, becoming mentally unstable as a result.” Since this was published, we’ve learned it’s actually possible to hide in plain sight. In nature it’s called camouflage, and it allows organisms to blend in with their surroundings. While the survival benefits may work out in the wild, … [Read more...]

What Is Your Personal Brand Story?

Whether you are a job seeker, entrepreneur / small business owner, employed professional, student, consultant, author, or retired, you have a brand story. That story goes to the heart of who you really are and what makes you unique. It can clarify your values and passions, or speak to your goals and dreams. If written well, it can also attract the attention of your target audience (employers, hiring managers, clients, or book buyers, for example) and persuade them to do hire/promote/buy YOU! Discovering your personal brand and communicating it in a compelling and clear manner to those who matter is not easy. Until now that is… My international friend and Reach Certified Personal Branding Strategist colleague Bernadette Martin of Visibility Branding has just released her new book Storytelling about Your Brand Online and Offline. This book is a must-read if you want to: Understand the difference between a Bio and a Resume Develop branded, storytelling content for your Bio and … [Read more...]