Build Your Network and Increase Your Happiness: Three Tips for Increasing Happiness by Building your Personal Brand

Dr. Oz was on the “Today” show this week talking about what he calls “drive-by” relationships where people merely rely on social media to connect with others. I believe people should use social media as a means to an end, with the end goal being a face-to-face experience. True friendships are founded on personal interaction, not just clicking on Like, Friend, Follow or Connect on Facebook, LinkedIn or Twitter. If you want people to invest in you, you have to invest in them. Dr. Oz also stated that women, especially, can feel lonely and depressed even if they have tons of friends on social media. I think that’s because people tend to paint a really happy and overly optimistic picture of their lives online whereas in real life, things aren’t always so hunky dory. When you connect face-to-face with another person, your brain receives a boost of serotonin and oxytocin, two chemicals that make you feel good and increase your feelings of optimism and happiness. Interacting through a … [Read more...]

Show Executive Presence in How You Deal with Critics

We all have them—critics I mean. They can be as close as the person across the breakfast table or as distant as an unknown source of a nasty “Tweet” on your Twitter account. You can’t control what critics say, but you can control your reactions! Maintain composure by considering how the criticism may just be an opportunity for your growth. Dwelling on the negative will only cause stress and doubt. Who needs that?! Leaders are always on stage, being watched by those they are influencing. What a great responsibility it is to choose to react positively! To decide to put forth the effort to be exceptional! To select the action most appropriate! So how do you handle criticism? Here are five ways to handle your critics: Listen with an open mind to what they’re saying. Having an open mind doesn’t mean you agree. It just means you hear the possibilities. Listen and look for opportunities for personal growth. A critic’s words may at the very least help you discover a different … [Read more...]

5 ways to get testimonials to work for you

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers. I recently worked with a client who was in sales and business development. We spent a considerable amount of time talking about testimonials and their value. Testimonials (or recommendations) are what is called “social proof”. To help clients to trust you, you need to show the results you have achieved and how. Testimonials can help capture your achievements. reported. "72% of people said that a positive review (or testimonial) made them trust a business more". Here are 5 reasons why testimonials can work for you: 1. They give hope. The person reading your testimonials makes a direct connection. Between what they need and how you  help . Without you telling them. They think “Wow, I would love that to happen for me.” 2. What others say about us is more important than what we say about ourselves. This way we let others do the talking. 3. Brand leverage. This is … [Read more...]

3 ways to position yourself as an expert using LinkedIn

I recently worked with a client who was an expert in her field.  She wanted to attract new clients that would pay her what she was worth. Although she was good at her job her challenge was marketing her expertise. Here are the 3 tips I shared with her to position herself as expert using LinkedIn. Create and Develop: LinkedIn is a Search Engine. This means it offers great opportunities for you to be found by new clients. The key with this is Search Engine Optimisation (SEO). It’s a bit like how websites will be search engine optimised for Google. The first step with your Search Engine Optimisation is to identify and research keywords. These are words that your ideal client would use to find people like you. Once you have identified your keywords  you can build your content around these words. Once you have your content, aim to have a 100% complete profile. This includes a professional headshot. Be Found and Engage: LinkedIn gives you a lot of control over how people … [Read more...]

3 Essentials Elements for Managing Your Online Reputation for Maximum Impact.

I was talking with someone the other day about how easy it is to find information on the internet. At any time of the day you can search for almost anything online. The same goes for people. Searching somebody’s name online is a bit like the modern-day Yellow Pages. Most people are out there and you can find out a lot about them by doing a quick search. Business to Community recently reported that 57% of a typical purchase decision is made before a customer even talks to a supplier.  In addition by 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. 3 things you can start doing today to manage your online reputation for maximum impact include: GET CLARITY: Get clarity around your current online reputation. Before you can manage it, you need to be able to understand it. Action Item 1 – Audit your Google search results once or twice a month. Be sure that there is no negative content among the top results of … [Read more...]