Branding Stories: WWIFM (What was in it for me?)

Several clients have graciously shared what important outcomes they’ve received from our Personal Branding Process. I’m proud to share some of them: Extract Your Brand: Bring Your Passions to Work Remember your first job? The excitement and high energy level you brought to work? Now, perhaps the days aren’t quite that exciting. Even when you love the work you do, there’s a reason it’s called WORK! (Know what I mean?) Why not consider bringing reminders to work of those outside activities or projects that pep you up, revive you, or are just plain enjoyable. Call them your passions. My colleague Nancy Perry, senior leader at a large organization, is proud to display her hobby. “Needlework is relaxing to me. I feel a sense of accomplishment seeing the finished picture,” she told me. When someone new comes into Nancy’s office, they usually comment on her artwork. There it is — an instant conversation starter. Express Your Brand: Fashionista Turned Teacher Kelly is … [Read more...]

Looking to Elevate Your Personal Brand? Here Are 5 Things You Need to Quit Now

Often career experts talk about what I call the rainbows and butterflies version of having a successful career, but this doesn’t show the complete picture. What usually happens is that the emotional challenges that come with change are treated like a movie extra when in fact it plays a lead role. While I’m all for the “you can do it approach,” I also think we need to address the importance of having the right mindset when it comes to making a career move. You can do everything right on paper but still not make any progress because mental roadblocks are holding you back. Here are some things you must quit if you want to move forward and elevate your personal brand. 1. Ignoring Your Personal Brand   Most people don’t set out to build their personal brand because it’s a fun wishlist item. It’s usually because they want more of something they’re currently not getting enough of—be it money, opportunities, or freedom. Whether you openly accept this fact or begrudge the thought … [Read more...]

How Can Your Brand Engage People’s Hearts and Minds?

I’ve learned that leadership in business is about three things: Your head, your hands, your heart. Here’s what I mean. If you wonder how effective you are as a leader, look behind and see how many are following you. The fact is ... you earn the right to be respected as a leader IF… * You have the knowledge, the experience and the intellect it takes for your role. * You secure the resources necessary to run the business and you give others the tools, training and ability to do their job. * You are not self-centered. Self-centered people are not leaders, no matter what their business card reads. It’s about actions that are observable – not just talk. As the saying goes, "walk the talk." If you don’t, you’ll look behind and see you are more of an individual contributor with few followers committed to giving their best for the success of the company. So how can you engage people's hearts and minds? 1- Get Together Just for Grins — Work is all about work. But don’t … [Read more...]

3 B’s to Stay Motivated!

BE  — an Encourager Research shows that 77% of the messages we get every day are negative. Open the newspaper, listen to complaints, watch the news. Much of what occupies our minds is anything but uplifting. Take heart and use heart. Be that person who finds ways to encourage others – every day. A pat on the back will do. A kind word is awesome. Giving someone a compliment could make their day. Think of ways you can be a VALUE GENERATOR. That simply means you have made someone feel more valued and everyone deserves that! Who is a value generator in your life?  Who is your mentor? Who believes in you during those times you don’t believe in yourself? If someone comes to mind – tell them. BE — in the Moment Time is either well spent or well squandered. So use it wisely. Be fully present with an employee. Stay focused on family when you are WITH family. Be present! Oh how easy it is to be distracted. Cell phones, multi-tasking, interruptions. Be intentional about where you … [Read more...]

6 Ways to Practice Positive Presence

Just last Spring, driving from Dallas to San Antonio, we went from clear and sunny weather to a patch of snow lasting 10 miles — then back to a bright, sunny sky. In the blink of an eye, we had to adapt. Isn’t that what happens with ANY change? It can happen just that fast, unannounced. At work you might find yourself being downsized, right sized, wrong sized or resized. Whatever the size – you’re forced out of your comfort zone. And pressed to adapt. Now how do you show your leadership presence? When chaos happens, it may be more challenging to keep emotions intact. This is when you’re on center stage and grace under fire really matters. This is when people look to leadership to right the ship, give direction, and trust the messages you send. As Jim Rohn said, “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.” Take heed of these Practical Presence Positives … [Read more...]