Does Your LinkedIn Profile Pass the Seven Second Rule?

You may already know it takes about seven seconds to make a good first impression, but are you considering this rule when it comes to your digital brand? LinkedIn is further putting this to the test with its new design. In case you haven’t noticed, LinkedIn has switched things up again. But this time it’s not just a matter of playing hide-and-go-seek with common features. You may also need to update your profile. A noticeable change impacts the way your Summary displays (or should I say, does not display). Now, anyone who visits your profile will only see a teaser of your Summary. To see your full Summary, your audience will have to click “See more." Otherwise, approximately 90 to 200 characters will show depending on whether your profile is viewed on a mobile application or desktop. Although this concept is new to LinkedIn, it’s used for other platforms. For example, on Forbes, an author's bio is a one-liner, and you have to click a link to read the full bio. (You can see … [Read more...]

Build Your Network and Increase Your Happiness: Three Tips for Increasing Happiness by Building your Personal Brand

Dr. Oz was on the “Today” show this week talking about what he calls “drive-by” relationships where people merely rely on social media to connect with others. I believe people should use social media as a means to an end, with the end goal being a face-to-face experience. True friendships are founded on personal interaction, not just clicking on Like, Friend, Follow or Connect on Facebook, LinkedIn or Twitter. If you want people to invest in you, you have to invest in them. Dr. Oz also stated that women, especially, can feel lonely and depressed even if they have tons of friends on social media. I think that’s because people tend to paint a really happy and overly optimistic picture of their lives online whereas in real life, things aren’t always so hunky dory. When you connect face-to-face with another person, your brain receives a boost of serotonin and oxytocin, two chemicals that make you feel good and increase your feelings of optimism and happiness. Interacting through a … [Read more...]

Re-Energize Your Brand

I love the descriptive words for spring! Refresh. Renew. Re-energize. Yesterday our team was talking about how ready we are to tell Old Man Winter to take a hike. And ask Spring Sunshine to show herself soon. I echoed their sentiment that when spring comes, most of us are more than ready to re-energize and do something exciting, something new. Let’s look at 5 things you can do to create a spring spark into your business. 1 – Work on accomplishing one of your goals with spending just 9 Minutes a Day. My friend and colleague William Arruda researched the fact that 9 minutes a day is the actual amount of time you need to focus on your career—as opposed to working in your career. As a Forbes contributor, here’s his article for more information. Check out this video: LinkedIn: 9 minutes can change everything 2 – Work on your LinkedIn summary. In becoming a Master Brand Strategist my training included a deep dive into ways to use LinkedIn to bring more visibility to your … [Read more...]

Do It Right! …Your Image – Your Executive Presence

Can I make an observation? And I mean this with due respect. Your clothing does matter! Listen to the marketplace. You’ll find the term Executive Presence is coming full circle. It’s just flat important! Clients who dress for success get the higher marks. Don’t’ think for a minute that they don’t. Oh, I know what you’re saying - “Why should I be concerned with what I wear when I’m technically proficient?” Because it’s just that edge that makes a difference in how you are perceived. John Malloy, author of Dress for Success, researched and listed the judgements others make about us by what we wear, not just how talented we are. Be it right or wrong, fair or not – people DO make judgements about us in the first 30 seconds we meet. This has led to the books I’ve written on presence and the coaching that ensues. Here’s what it can sound like when I’m called for coaching on this topic. “Bill is a nice guy and we value his skills. There’s just a few things that could make a … [Read more...]

How to Bring Your 2016 Goals to Life with a Vision Board

A new year calls for new resolutions and goals aimed towards self improvement. But with our chaotic lives and daily priorities, how can we make sure our hopes for the future don’t become forgotten?   The law of attraction states that by focusing on positive or negative thoughts, a person brings those exact experiences into their life. So by that logic, concentrating on the positive aspects of our goals should help us achieve them. With the help of a vision board, the law of attraction is activated, meaning your psyche is programmed to attract what you desire. Vision boards provide frequent reminders of your goals and dreams and helps keep positive messages in your mind, which can alter your demeanor and set your priorities straight. Here’s how to create a vision board that’s unique to your goals. Take Your Time Our hectic lives are often the cause of us losing sight of what we truly want, so rushing through the process of creating a vision board will defeat the purpose … [Read more...]