Individuals are Using Pinterest to Showcase their Personal Brands

May 23, 2013 by Leave a Comment
Pinterest

A lot of small business owners use Pinterest mainly as a tool to socialize while getting creative, not realizing that the social media site also offers a lot in terms of positive business exposure that can help them expose their creative talents to the world. Much has been said about the commercial potential of Pinterest for the small business owner. In most cases, business owners use the site as a virtual gallery for products and services. However, Pinterest can also be used on a more personal level, as a way for you to expose your brand to potential customers. It is easy for small business owners to showcase their personal sides through their talents. While these talents may be unrelated to the business, they can reveal a brand’s deeper side that may be attractive to potential customers and even investors. Pinterest serves as a great platform for artwork, crafts, and other interests that reveal to customers another side of your creativity. Marketing in the internet always … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , , ,

Market the Solution Called You

May 16, 2013 by Leave a Comment
Build your personal brand

Reaching people is one thing but what do you say when you have their attention?  Focus on discovering and communicating your personal brand so you’ll know what and how to market yourself as an individual. Your reputation determines what people think about you and whether they like you or not. If you can get people to like you, then eventually they will begin to trust you as a person, and your expertise in a certain area. Build a personal brand The concept of building a personal brand may sound a bit weird at the beginning - after all, people usually frown upon a person who likes to extol his own virtues. Give the matter some deeper thought, and you will recognize that personal branding is an integral part of many influential sectors of society, like politics, show business, sports, and so on. Actors, singers, politicians, and activists are people who have managed to create a phenomenal brand image of themselves. These people play pivotal roles in the affairs of the world and … [Read more...]

Filed Under: Personal Branding Quick Tips, Strong Personal Brands Tagged With: , , ,

The F-Bomb Loses More than it Gains

May 2, 2013 by Leave a Comment
How profanity affects your personal brand

Have you ever been tempted to use the “f” word in the office, a meeting, or in a presentation? Even if a select few think you're cool or entertaining because you dropped the f-bomb, it’s guaranteed that the majority of onlookers will judge you harshly. Here are just four reasons why you should never use the f-bomb in a business environment. You come across as inarticulate A good number people use profane words when they can't think of a suitable word or sentence to express their point. When you drop the f-bomb, people may assume that you cussed because you have a limited vocabulary. If your colleagues or boss label you as inarticulate, they'll be unlikely to trust higher level work to you or let you give important presentations. People label you as immature If you think dropping the f-bomb is cool, people will think that you have an immature sense of humor and don't take your career seriously. Remember, you're not a teenager anymore and swearing in a business … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Quick Tips Tagged With: , , ,

Turning Negatives into Positives

April 25, 2013 by Leave a Comment
negatives to positives

Experience negative situations is a challenge for all of us. We focus on what could go wrong rather than looking at what will go right. This tends to break the focus from working to achieve a goal to trying to avoid failure. Unfortunately, this is exactly what leads to failure. Consider yourself driving down the road. Off to the side, a plastic bag floats by and offers a distraction from the road. More often than not if you follow the plastic bag, you start subconsciously drifting towards it rather than keeping your eyes on the road ahead. The same applies to life and business; focusing on what could go wrong will lead you off the road to success. Negative thinking Seeing or anticipating the worst in every situation, leads you to focus on what needs to happen for a project to fail. Small issues that lie ahead could pose a threat, but how you handle them makes all the difference. Often, a negative individual will complain about the problem. Perhaps there’s too much to do and … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding Quick Tips Tagged With: , , ,

People Do Business with People – Still

April 11, 2013 by Leave a Comment
IMG_3591

With all the technological advances the modern world has to offer (mobile Internet, social networking, and even the classic email list), brands often find themselves focused on a power screen, working to improve their online statistic numbers- rather than the people and individuals that make up those statistics. What businesses should realize though, is that each one of those individuals in the online world is a person, and it is with people that you do business with, regardless of the medium chosen to deliver the message to them. Connecting with business relationships First of all, it’s essential that any brand focus its efforts on making connections with the right networks. With social and other online networking tools, it’s easy to get caught up talking with just about everyone. However, most of those conversations don’t offer the valuable connections your brand needs to succeed. Focusing your efforts on specific groups and individuals will allow you to develop … [Read more...]

Filed Under: Personal Branding Trends, Social Media Tagged With: , , , ,

Look Up and Face Word of Mouth

April 4, 2013 by Leave a Comment
businessman on smartphone

Smartphones have become a great asset to every individual. Whether they’re building a small business or shopping on their favorite site, these devices allow people to stay connected in the most opportune ways. The smartphone relationship Unfortunately, this has resulted in a side effect that isn’t so greatly appreciated. For many, the smartphone has become the only gateway for communication. Calls? Texts? Emails? Social network updates? All these things become a priority, even when in the company of others. And the trouble here is that most users aren’t able to say “no” to interruptions like these. Rather than focusing their present audience, they indulge in a social comment or watch the latest trending video –   alone and outside of the conversation. When the only conversation partner you seem to have is your phone, you quickly find that those in the world around you aren’t paying attention to you either. For those who are developing their network or contacts, … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , , ,

Organizing Your Job Search Just Got a Lot …Cheaper

April 3, 2013 by Leave a Comment
jibberjobber

Career management service JibberJobber just announced that it’s moving lots of its premium features to the free, basic level. This NEVER happens! In a world where everything seems to be shrinking or costing more, this is a breath of fresh air! And, it means you can spend your job search budget on things like personal brand coaching or creating a video bio or developing your own personal brand identity system. Great news from the folks at JibberJobber. Jason Alba, the CEO of JobberJobber, is a Reach-certified Personal Branding Strategist ... and clearly a generous guy! If you don’t already have a JibberJobber account, check it out: www.jibberjobber.com … [Read more...]

Filed Under: Personal Branding for Careers, Web/Tech Tagged With: , , , , ,

Efficient with Things, Effective with People

March 14, 2013 by Leave a Comment
time management

Businesses are constantly on the search for more ways to increase their efficiency. Can they network with more people in less time? Can they consolidate resources? Can they eliminate unnecessary costs, both financially and with time? Being efficient doesn’t mean that you can’t still invest in your audience. In fact, it actually offers you more time to invest with customers, clients, and advocates for your brand. Time is a resource that few can afford to waste, especially when working towards your goals. But, time isn’t always wasted. Sometimes, it just happens to be misplaced. Luckily, there are certain practices that can help you become more time-efficient. Understand your market One of the most effective ways you can save yourself an abundance of time and effort is by starting off in the right direction. Before jumping right into managing your personal brand, you need to have an understanding which direction to go in. There are certain topics one should consider … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Quick Tips Tagged With: , , , ,

The Burnout Factor and Your Word of Mouth

January 10, 2013 by Leave a Comment
Tired businessman

Why did you start your brand? Was it something you liked to do? Was it something you were good at? Many entrepreneurs pursue their passions. They like it, so they do it (and hope it will become successful). Unfortunately, this comes with one unique problem. These brands focus on being passionate and forget how to be successful. Passion is often a starting force for many small businesses and personal brands, but it is often the downfall of them, as well. We enjoy it. We do it. But, sometimes we don’t earn enough from it. So the question is: What’s missing from this equation? Eventually, maintaining a brand supported simply by passion can quickly become a struggle for us. This is the “burnout” factor that hurts even the most passionate of brands. Soon, what was once a passion now becomes a burden, often resulting in a burnout as the brand begins to weaken and lose foundation. The “burnout” factor that hurts even the most passionate of brands.  [tweet this]. The … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Trends Tagged With: , ,

Social – Good to Great for Personal Brands

December 13, 2012 by 4 Comments
businessman with a laptop computer

Social networks have become one of the most powerful online marketing tools available for anyone to use. Of course, whether they’re used effectively is an entirely different matter. They’re relatively easy to sign up with, each having its own specific uses (such as LinkedIn for building business networks and Facebook for conversing with the audience). Being good at social marketing of your business isn’t like keeping up with a personal profile. There are several things that anyone recently entering the online marketing world needs to understand so that they aren’t just good at social networks; they’re great at engaging the audience on those networks. How to Engage Your Social Network Audience  1. Get things moving Starting up social awareness marketing is your first task. One of the most difficult challenges for anyone starting a new business is getting the word out that they even exist. Online, due to the high volume of content that exists, this can prove … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding For Entrepreneurs, Social Media Tagged With: , , , ,
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