As an entrepreneur, I actually thought I would have more time to myself by working for myself. OK- there you have it- the largest misconception I personally had while going into business for myself. I ‘work’ all the time. Yes, frequently even in the middle of the night when needed. There is a lot of strategy, input, resources, creativity, detail, and follow up that goes into making my business ‘happen’. It needs to be done the ‘right’ way. And it takes alot of time.
Sometimes, I get tired, but not usually. Why is this?
It’s is very simple; I am passionate about what I do, which fuels me. It keeps me raring to go constantly. This shows in my personal brand statement:
I am passionate about revealing the professional uniqueness and strengths of others; I coach and inspire them to find renewed energy and interest and strive for creative successes without boundaries.
None of us is driven if not for passion or necessity… how can YOU make your career goals something you are passionate about? Know yourself and your audience. Here’s a simple equation:
Know yourself (what do I do better than anyone?) + Know your audience (what problems do they need solved?)
For the first part, ask yourself: What are 3 things people say about me? The first words that come to your mind will go a long way toward cultivating the very foundation of your personal brand and truly reflects your authentic self.
For the second part: what issues or pain points does your target audience have that your strengths can solve?
The answers to the above will form your Unique Proposition of Value (UPV).
Within your current role or even in transition, know yourself and be yourself.
As Anne Morrow Lindbergh said, “The most exhausting thing you can be is inauthentic.”
Let’s recap:
Become empowered by discovering who you are and whose problems YOU can help solve.
Understanding yourself through personal branding and being authentic will energize and fulfill you to do things better and greater than you ever dreamed possible…
Isn’t it worth a try?
Kelly Welch from YES Career Services is a veteran HR professional, Certified Personal Branding Strategist, Professional Resume Writer, and Leadership and Career Management Coach. Resourceful and creative, she is reputed for her dynamic insights and passionate commitment toward helping her clients rebrand and position themselves for career success.





Recognition by the media and my peers has most definitely helped my career and business grow. A four page article about my business in 




I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.
