Rarely do brand extensions get my attention like Disney’s new product – eggs. An egg with a colored Disney character stamp. Is this a logical line extension? It takes me back to what Disney is about – family entertainment. How do eggs fit in? Certainly, if parents are having a hard time getting their kids to eat breakfast and the Disney graphic makes scrambled eggs more appealing, this sort of fits within Disney’s mission. I guess if the eggs could talk – that would certainly make breakfast more entertaining. But as best as I can tell, they don’t. Disney is counting on kids demanding their eggs be Disney eggs or they won’t eat them. And maybe this will work. If so, it could be a new revenue source for Disney. But, does this weaken the brand? What’s next – Disney flour? Disney steak? Disney broccoli? I think this is a dangerous slope. We all see what happened to Gucci when they started putting their brand on toilet paper and dog bones. Is Disney headed … [Read more...]