Have you ever tried to really connect with a customer or co-worker who is important to your career or business success? Or attempted to get a reluctant teen-ager to share snippets of their day? Do you know the 9 core rules for getting through to anyone? Is listening a signature strength of your personal brand?If not, you will want to attend the Reach Personal Branding Interview Series for October on Thursday, Oct. 15 (noon ET). William Arruda, founder of Reach Personal Branding, will interview Dr. Mark Goulston, author of Just Listen (Amacom 2009). Dr. Goulston’s topic for the interview is Just Listen: The New Secret Weapon for Getting Through to Absolutely Anyone. From this discussion you will learn how to: Get your emotions under control and rewire your brain to listen Make people “feel felt” in a conversation with you Sincerely be interested in what someone has to say rather than just appearing to be interested Turn complainers and obstructers into allies, and Go … [Read more...]


I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.