
Recently, a listing of blog topics, for a Career Collective to which I belong, prompted an association to Jeopardy! Perhaps it was the listing of categories in search of answers, but in a flash, I was thinking, “l’ll take re-tooling for 100, Alex.” And in my rapid free association, the answer “commodities” came to mind, quickly followed by, “What do you call transferable skills?” As a career coach, I’ve long believed that one’s ability to identify transferable skills was the biggest part of the battle in conveying value to a potential new employer. And perhaps, at one time, it was. No more. Today, any effort to re-tool, re-focus, or re-organize your job search and career management, means giving up past career models so you can re-align your efforts to meet today’s reality. And today’s reality calls for much more than a bullet list of transferrable skills put at the top of a resume and regurgitated in a cover letter. Even if they hope against hope that … [Read more...]


I launched this Blog with one objective - to provide unique insights and practical advice for using the power of personal branding to achieve your goals. It’s dedicated to those who want to be wildly successful by maximizing what makes them unique, relevant and compelling.