Organizing Your Job Search Just Got a Lot …Cheaper

April 3, 2013 by Leave a Comment
jibberjobber

Career management service JibberJobber just announced that it’s moving lots of its premium features to the free, basic level. This NEVER happens! In a world where everything seems to be shrinking or costing more, this is a breath of fresh air! And, it means you can spend your job search budget on things like personal brand coaching or creating a video bio or developing your own personal brand identity system. Great news from the folks at JibberJobber. Jason Alba, the CEO of JobberJobber, is a Reach-certified Personal Branding Strategist ... and clearly a generous guy! If you don’t already have a JibberJobber account, check it out: www.jibberjobber.com … [Read more...]

Filed Under: Personal Branding for Careers, Web/Tech Tagged With: , , , , ,

Resume = 6 seconds reading time. STOP sending your resume.

April 11, 2012 by Leave a Comment
Your Résumé Thrown Away in the Garbage

According to recent Ladders.com research, the average time spent by a recruiter reading your resume is now just 6 seconds! Hopefully if the recruiting person is internal or a hiring manager the time is longer, but realistically it still might only be a few more seconds. The article shows images of two different resumes and the heat spots where eyes were tending to focus on in the short time they spent scanning the documents. Having information properly formatted and well laid out and clear is obvious. BUT isn't the more pressing point why are even we still bothering with a resume? If you are in mid-career with at least 10 years of professional experience you are easily capable of supplying enough information to write a 3-6 page resume - not the accepted format - rather than a 1-2 page targeted resume. The trouble is that if a company is hiring for a number of positions and is accepting referrals, or the position is internal, you, based on your experience might be suitable for … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding for Careers, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , , ,

Pssst, what’s the password?

March 27, 2012 by Leave a Comment
facebook

This past week a story started circulating that managers were asking for employees or job candidates for their Facebook passwords. An employment lawyer would answer this better, but I am fairly sure this cannot be allowed (at least in Canada) - unless of course the employee is using their Facebook profile to post company information, offers etc. But why would they? Of course the US Senate has already looked at launching in to a probe to see if it violates any laws and other countries are doing likewise. Facebook has jumped in to the fray too, although I am not sure its their domain (pardon the pun!). More importantly what can you be doing right now, before anyone makes any decisions on this? 1. Don't look to be logging on to the likes of Facebook on public and certainly not work computers. You may well have signed an employment contract that includes a clause about your employer having the right to access memory of anything you have accessed on a company computer. And … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Quick Tips, Social Media Tagged With: , , , ,

Personal Branding Resources

December 1, 2011 by Leave a Comment

These resources are brought to you by William Arruda as part of the Reach 10th Anniversary Celebration ... 10 Things You Probably Don’t Know About Reach Personal Branding Top 10 Videos from Personal Branding TV Top 10 Social Media Dos for A Successful Job Search 10 Ways to Give to Your Network 10 Days to Establishing and Achieving Your Goals Top 10 Ways to Unearth The Brand Called YOU Top 10 Most Viewed Commercial Breaks 10 Days to Understanding Your Professional Reputation 10 Ways to Build and Maintain Your Professional Network 10 Days to Writing a Compelling Branded Bio 10 Steps to Recession-Proof Your Career Ten Most-Read Blog Posts from The Personal Branding Blog 10 Days to a Perfect Linkedin Profile 10 Tools For Creating a Website That Exudes Your Personal Brand Ten Days to Creating Your Personal Brand Identity System The Ten Most Re-Tweeted Tweets Ten Tips Towards Career Reinvention Ten Days to Positioning You and Your Brand How Not to Build Your … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Employees Are The Brand, Everything is a Brand, Executive Branding, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs Tagged With: , , , , , , ,

Expat & International Careers: When Was Your Last Personal Brand, Career & Job Search Check Up?

July 24, 2011 by 2 Comments
Megan Fitzgerald, Expat and International Career Coach

WHEN WAS YOUR LAST CHECK UP? Doing regular check ups for your personal brand, career management and job search is important. First and foremost, check ups allow you to see what is working and what is not.  You can make adjustments and stop wasting time with things that are not supporting your brand, career or job search goals. Secondly, taking the time to revisit your strategy and goals based on current accomplishments is also critical for being able to successfully search out and capitalize on opportunties when they arise. Depending on how much time and energy you are dedicating to your brand building, career management and/or job search, your strategic plan can remain much the same or change almost entirely. I recommend doing check ups quarterly for your personal brand and career management and monthly or even biweekly for someone in active job search. If you have not done one before, starting off with a biannual check up for brand building and career management is still a … [Read more...]

Filed Under: Personal Branding for Careers, Strong Personal Brands Tagged With: , , , , , , , , ,

Your Best Job Search Resource? You!

September 26, 2010 by 1 Comment

Normally, when people ask about resources for job seekers, they mean something that will be useful in helping the job seeker successfully secure new employment. It could be a book, a website, an article, an assessment, a contact management tool, or a networking or professional organization. There are lots of possibilities. And all you need to do is launch your web browser to find them. So, this post isn’t about any of those. When all is said and done, success in a job search is meeting a short-term objective on a longer journey of career success. So, as I see it, the best resource for a job seeker is his or her own good judgment in making choices that lead to successful career management. Individual choices will be different for everyone. However, there is one common theme: developing the self-knowledge to be able to recognize the right kinds of opportunities, and then exercising the discipline to get out there to meet the people who can help connect you to them. Frankly, the … [Read more...]

Filed Under: Personal Branding for Careers Tagged With: , , , , ,

Using Twitter and Branded Communications to Find a Job

August 11, 2010 by 1 Comment

With Recruiting via Social Networks on the rise, why are you conducting an old-fashioned job search? You can either be at the front of the find-a-job-via-social-media movement, or you can be left behind by the throngs of successful candidates who have embraced new technology tools, such as Twitter, and landed a job faster and easier than they ever thought possible. Twitter use for sourcing candidates by employers and recruiters is at 42% according to the 2009 Jobvite Social Recruitment Survey. Yet, very few job seekers venture into the Twitter stream where they can be highly visible and build productive networking relationships. If Twitter seems like a far-fetched job search strategy to you, you may want to listen to Deb Dib and Susan Whitcomb, co-authors (with Chandlee Bryan) of The Twitter Job Search Guide. Join William Arruda as he interviews these guest experts for the Reach Personal Branding Interview Series on August 12, 2010 at noon EDT. You will learn: How Twitter … [Read more...]

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Is Your Career Trapped in the Matrix?

July 4, 2010 by 2 Comments

I recently stumbled  onto a great post from Chris Brogan, “Avoid the Many Versions of the Matrix.” He raises the question, “Job security= being employed by a stable company. Matrix or no?,” and concludes: “There’s what we think is real; there’s what we observe as real: and then there’s what we can change.” In reading the post, it occurred to me that many people subscribe to a matrix-like view of successful job search. You know the one. Prepare a sharp resume, strong cover letter, network for job leads, and sharpen up your interviewing skills. Add to this, the propensity of many job seekers to rely on “applying for the job,” and you can see how this leads to a situation where people operate inside of what they “think is real.” So, what is real? Well, putting aside the truth that “there is no spoon,” one view of reality is this: for years, insiders have had the edge in winning job offers. And the evidence for this is the vaunted “hidden job … [Read more...]

Filed Under: Personal Branding for Careers Tagged With: , , , , , , , , ,

Online Identity Management: Get Found!

May 18, 2010 by 1 Comment

Google your name (put it in quotation marks first) and see what you get. Is the first page of Google results really about you or someone else? Do you have an “online identity” at all? Does it really matter? Common sense tells us that people are searching the Web more than ever before for all types of products and commodities, as well as for individuals. You know that’s true, because you do it yourself. In Online Identity Management and Job Search, I wrote about an online reputation survey sponsored by Microsoft in December 2009. It revealed that 79% of the U.S. hiring managers and recruiters surveyed said they researched the online identities of job candidates BEFORE extending an invitation to interview. Now, here is the golden nugget: 70% of those hiring managers and recruiters rejected candidates based on what they found about them online. These statistics could just as well describe the actions of potential clients and customers if you are a small business owner, of … [Read more...]

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Business Manners and Etiquette for Job Search and Business Relations

January 19, 2010 by Leave a Comment

Landing a job offer against highly competitive odds has gotten much tougher. So has attracting and keeping customers for businesses both large and small. You may mistakenly think it is all about having the best qualifications for the job or the best business product/service. If the world operated by completely objective standards, that might be sufficient.But there is more to the equation because the world is inhabited by seemingly fickle human beings, who often make hiring and who-to-do-business-with decisions based on subjective input, including social and business manners. Sloppy or non-existent manners are perceived as signposts of future relationship problems that employers, customers, and other businesses want to avoid. Whether conscious or unconscious, the decision to engage or disengage is heavily influenced by  social courtesies and manners.To learn more about how you can improve your business manners, listen to guest expert Elizabeth Craig of ELC Global LLC as she is … [Read more...]

Filed Under: Expressing Your Brand Tagged With: , , , , , ,
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