Your Best Job Search Resource? You!

Normally, when people ask about resources for job seekers, they mean something that will be useful in helping the job seeker successfully secure new employment. It could be a book, a website, an article, an assessment, a contact management tool, or a networking or professional organization. There are lots of possibilities. And all you need to do is launch your web browser to find them. So, this post isn’t about any of those. When all is said and done, success in a job search is meeting a short-term objective on a longer journey of career success. So, as I see it, the best resource for a job seeker is his or her own good judgment in making choices that lead to successful career management. Individual choices will be different for everyone. However, there is one common theme: developing the self-knowledge to be able to recognize the right kinds of opportunities, and then exercising the discipline to get out there to meet the people who can help connect you to them. Frankly, the … [Read more...]

Getting Beyond “My Brand”

These days, it seems that personal branding has faced increasing criticism. Much of it, I think, is driven by people who don’t get it, or at least who don’t get the concept that we advance at Reach. And, let’s face it, social media and the prevalence of internet marketers has allowed for the idea to be hijacked in the interest of “driving traffic.” Lot’s of people out there pushing “my brand” opens the door to the perception of personal brands as contrived or fake.  Frankly, I think the dialogue about personal branding is a good thing, and that we need to participate. I think that addressing these criticisms gives us a platform for creating more clarity, and perhaps even evolve the concept of personal brand further. So, here’s my contribution. * * * Think about it. When you were growing up, did your friends ever ask if your brand could come out to play? Not likely. What they wanted was you and what you brought to their experience. Fast forward to the present, and ask yourself if … [Read more...]