Does Your LinkedIn Profile Pass the Seven Second Rule?

You may already know it takes about seven seconds to make a good first impression, but are you considering this rule when it comes to your digital brand? LinkedIn is further putting this to the test with its new design. In case you haven’t noticed, LinkedIn has switched things up again. But this time it’s not just a matter of playing hide-and-go-seek with common features. You may also need to update your profile. A noticeable change impacts the way your Summary displays (or should I say, does not display). Now, anyone who visits your profile will only see a teaser of your Summary. To see your full Summary, your audience will have to click “See more." Otherwise, approximately 90 to 200 characters will show depending on whether your profile is viewed on a mobile application or desktop. Although this concept is new to LinkedIn, it’s used for other platforms. For example, on Forbes, an author's bio is a one-liner, and you have to click a link to read the full bio. (You can see … [Read more...]

5 ways to get testimonials to work for you

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers. I recently worked with a client who was in sales and business development. We spent a considerable amount of time talking about testimonials and their value. Testimonials (or recommendations) are what is called “social proof”. To help clients to trust you, you need to show the results you have achieved and how. Testimonials can help capture your achievements. reported. "72% of people said that a positive review (or testimonial) made them trust a business more". Here are 5 reasons why testimonials can work for you: 1. They give hope. The person reading your testimonials makes a direct connection. Between what they need and how you  help . Without you telling them. They think “Wow, I would love that to happen for me.” 2. What others say about us is more important than what we say about ourselves. This way we let others do the talking. 3. Brand leverage. This is … [Read more...]

3 ways to position yourself as an expert using LinkedIn

I recently worked with a client who was an expert in her field.  She wanted to attract new clients that would pay her what she was worth. Although she was good at her job her challenge was marketing her expertise. Here are the 3 tips I shared with her to position herself as expert using LinkedIn. Create and Develop: LinkedIn is a Search Engine. This means it offers great opportunities for you to be found by new clients. The key with this is Search Engine Optimisation (SEO). It’s a bit like how websites will be search engine optimised for Google. The first step with your Search Engine Optimisation is to identify and research keywords. These are words that your ideal client would use to find people like you. Once you have identified your keywords  you can build your content around these words. Once you have your content, aim to have a 100% complete profile. This includes a professional headshot. Be Found and Engage: LinkedIn gives you a lot of control over how people … [Read more...]

How to measure the metrics that matter on LinkedIn.

“What’s measured improves.” - Peter Drucker, world-leading management consultant. Clients will often ask me “How can I measure the effectiveness of my profile?” It’s easy to focus on the various LinkedIn metrics available. These include the: ♦ All-Star rating. ♦ Your profile’s ranking. ♦ The number of people who have viewed your profile. In general, people tend to spend a lot of time trying to achieve an All-Star rating. The purpose of the all-star rating is to encourage you to complete your profile. Yes, you do want to complete it. Yet if the content doesn’t position you for your future, your profile will give you more of what you’ve received in the past. Jeff Bladt and Bob Filbin wrote in their post for the Harvard Business Review  "There is a difference between numbers and numbers that matter." One of the most important steps in beginning to make decisions with data is to pick the right metrics. Beside the metrics already highlighted, there are some other … [Read more...]

How to use LinkedIn to help you start your own business… without jeopardising your current role.

Forbes recently reported that “by 2020, many predict that freelancers will make up 50% of the labor force.” I have worked with an increasing number of clients that are looking to transition from full time employment to their own business. According to the latest Australian Bureau of Statistics research (June 2014), sole traders account for 61 per cent of Australian business. In my experience, some Soloprenuers and Consultants are setting up LinkedIn as their first step of setting up their business – even before a website.  For some, having a strong LinkedIn profile is often cheaper and faster, they can hit the ground running and access their ideal buyers in corporate markets more easily. I recently worked with an Accountant who was based in Brisbane and worked for a leading consulting firm. Her 12 month goal was to transition into her own business. She wanted to know how she could use LinkedIn now to help support her future goals. Of course, during this transition time she … [Read more...]