5 ways to get testimonials to work for you

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers. I recently worked with a client who was in sales and business development. We spent a considerable amount of time talking about testimonials and their value. Testimonials (or recommendations) are what is called “social proof”. To help clients to trust you, you need to show the results you have achieved and how. Testimonials can help capture your achievements. Entrepreneur.com reported. "72% of people said that a positive review (or testimonial) made them trust a business more". Here are 5 reasons why testimonials can work for you: 1. They give hope. The person reading your testimonials makes a direct connection. Between what they need and how you  help . Without you telling them. They think “Wow, I would love that to happen for me.” 2. What others say about us is more important than what we say about ourselves. This way we let others do the talking. 3. Brand leverage. This is … [Read more...]

3 ways to position yourself as an expert using LinkedIn

I recently worked with a client who was an expert in her field.  She wanted to attract new clients that would pay her what she was worth. Although she was good at her job her challenge was marketing her expertise. Here are the 3 tips I shared with her to position herself as expert using LinkedIn. Create and Develop: LinkedIn is a Search Engine. This means it offers great opportunities for you to be found by new clients. The key with this is Search Engine Optimisation (SEO). It’s a bit like how websites will be search engine optimised for Google. The first step with your Search Engine Optimisation is to identify and research keywords. These are words that your ideal client would use to find people like you. Once you have identified your keywords  you can build your content around these words. Once you have your content, aim to have a 100% complete profile. This includes a professional headshot. Be Found and Engage: LinkedIn gives you a lot of control over how people … [Read more...]

How to measure the metrics that matter on LinkedIn.

“What’s measured improves.” - Peter Drucker, world-leading management consultant. Clients will often ask me “How can I measure the effectiveness of my profile?” It’s easy to focus on the various LinkedIn metrics available. These include the: ♦ All-Star rating. ♦ Your profile’s ranking. ♦ The number of people who have viewed your profile. In general, people tend to spend a lot of time trying to achieve an All-Star rating. The purpose of the all-star rating is to encourage you to complete your profile. Yes, you do want to complete it. Yet if the content doesn’t position you for your future, your profile will give you more of what you’ve received in the past. Jeff Bladt and Bob Filbin wrote in their post for the Harvard Business Review  "There is a difference between numbers and numbers that matter." One of the most important steps in beginning to make decisions with data is to pick the right metrics. Beside the metrics already highlighted, there are some other … [Read more...]

How to use LinkedIn to help you start your own business… without jeopardising your current role.

Forbes recently reported that “by 2020, many predict that freelancers will make up 50% of the labor force.” I have worked with an increasing number of clients that are looking to transition from full time employment to their own business. According to the latest Australian Bureau of Statistics research (June 2014), sole traders account for 61 per cent of Australian business. In my experience, some Soloprenuers and Consultants are setting up LinkedIn as their first step of setting up their business – even before a website.  For some, having a strong LinkedIn profile is often cheaper and faster, they can hit the ground running and access their ideal buyers in corporate markets more easily. I recently worked with an Accountant who was based in Brisbane and worked for a leading consulting firm. Her 12 month goal was to transition into her own business. She wanted to know how she could use LinkedIn now to help support her future goals. Of course, during this transition time she … [Read more...]

How To Protect Your Brand From Trolls On LinkedIn

If you ever have to question whether or not you should accept a connection request on LinkedIn, proceed like you’re dipping fruit in a chocolate fondue while wearing all white. In my attempt to give a questionable member a chance, I was reminded to follow my gut when accepting requests. The warning signs continued upon accepting his invitation. After I sent an email to welcome him to my network, as I do with all my connections, his response was this: “Your posts are amazing! You are a special person with a lovely light about you.” Okay, a little intense, but innocent enough and not grounds to remove him from my network...yet. Then he started digging through my old articles and writing long comments, referring back to his business. This seemed less innocent, as we were in the same industry. My final straw was when he decided to comment on a LinkedIn makeover presentation on my profile. His “feedback” was more like a soliloquy that slammed my professional advice. I can take … [Read more...]