Keeping Yourself Top of Mind

April 18, 2013 by Leave a Comment
no1

One of the greatest challenges faced is constantly being able to keep yourself top of mind to those you would like to connect with, work with or do business with. Due to the vastness of the online world, keeping your personal brand on the minds of your audience takes great skill and employing the right techniques. Get under the spotlight First of all, you need to know where the limelight is at the moment, because that’s where you want to be. The ideal method is to utilize keyword searches to uncover new trends, primarily through social sites such as Twitter, Facebook, Instagram, and Google+. These sites constantly update the latest information and the hottest topics being discussed. You’ll have to do a round-up of the news from around the web. After that, consider what topics the industry leaders are covering at the moment and how you fit into those emerging trends. Consider what unique experiences you have that would blend with such trends. Can you apply your brand to … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Trends, Social Media Tagged With: , , ,

Look Up and Face Word of Mouth

April 4, 2013 by Leave a Comment
businessman on smartphone

Smartphones have become a great asset to every individual. Whether they’re building a small business or shopping on their favorite site, these devices allow people to stay connected in the most opportune ways. The smartphone relationship Unfortunately, this has resulted in a side effect that isn’t so greatly appreciated. For many, the smartphone has become the only gateway for communication. Calls? Texts? Emails? Social network updates? All these things become a priority, even when in the company of others. And the trouble here is that most users aren’t able to say “no” to interruptions like these. Rather than focusing their present audience, they indulge in a social comment or watch the latest trending video –   alone and outside of the conversation. When the only conversation partner you seem to have is your phone, you quickly find that those in the world around you aren’t paying attention to you either. For those who are developing their network or contacts, … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , , ,

Why Did I Do MySpace and How Do I Undo It?

March 7, 2013 by Leave a Comment
myspace

With the advancement of the social world, we’ve been introduced to networks such as Facebook, Pinterest, and Twitter. But often, we neglect the older ones that may have gone overlooked and forgotten with time. One such social network is MySpace, which was once a very prominent method of individual interaction. Users posted crazy pictures of themselves, decorated it with wild content, and weren’t as concerned with it becoming a part of their lives later on. But as a brand, a site like this can become something you don’t want hurting your image or reputation. It may be a matter of failing to provide the right image, or it could be that you no longer have access to the original email used to set up the site. Regardless of what reason, the fact that MySpace pages aren’t easy to delete without any access means you’re stuck with it on your rankings. Locate the problem This is one of the most difficult issues to confront in the online world, especially if a link carries … [Read more...]

Filed Under: Everything is a Brand, Personal Branding for Careers, Personal Branding Quick Tips Tagged With: , , , ,

Your Personal Brand Loses When You Box Your Connections

January 24, 2013 by Leave a Comment
gift box

What do you think of when you think of your customers?  Perhaps, you’re thinking that they rely on you to provide them with a service. You maybe are hoping that they appreciate what your brand has to offer.  Now, consider those that you are a customer of – specifically your social outsourcing groups and other providers. They have something which they offer you, and you believe is valuable. Do you think of a customer as just being your customer? Or, are they much more than that? In truth, everyone you do business with and provide business for is your connection. These connections can prove valuable resources for your personal brand but are often overlooked. The main reason for this is because many check the box next to your name as either “vendor” or “client.” From then on, they put you in a category that limits the opportunity made available to you. Rather than considering the fact that a customer could provide you with a service of their own, it is far more likely … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding For Entrepreneurs Tagged With: , , , ,

Feelings are the Fuel for Word of Mouth

January 3, 2013 by Leave a Comment
emoticons

Brands are unique to each owner, possessing characteristics that can’t be reproduced by any other. So what is it that actually defines a brand? There are numerous characteristics that you might think are defining your brand but they don’t. For example, your perseverance to share your content with the audience and the number of individuals you reach are merely responsible for improving your brand’s visibility not defining it. The definition of your brand actually is your unique promise of value and the unique way you communicate it. [tweet this]. Your Brand Image: You, Your Audience and Your Content When it comes to sharing your brand with your network, how you do so will reflect upon your brand image. Feelings are what define you as a relatable individual. Keep in mind that the audience isn’t a computer program or a statistical structure. Each person has their own qualities, likes, and characteristics. In order for them to relate to your brand, you (the brand … [Read more...]

Filed Under: Exuding Your Brand, Social Media Tagged With: , , , ,

Blogs Matter to Your Personal Brand and Word of Mouth

December 27, 2012 by Leave a Comment
Businesswoman working on laptop.

For any online marketing campaign, there are certain tools and methods which are needed to improve visibility. These tools include the simple, yet practical blog. Perhaps, it’s a compilation of a few tidbits of information combined with some personal experiences, but the effect is far from simple. It is the gateway of communication between brand and the online audience. What happens when you don’t have a blog? There are still a few brands which do not partake in this particular strategy, but the numbers are dwindling. As more brands discover its importance and realize that it does more than just share, the network of bloggers increases in number every day. What Is a Blog?  This is the question that every brand must ask themselves before they put pen to paper (or rather fingers to keyboard). Blogs have numerous characteristics, some broad and others more specific to their brand. For the most part, blogs share the brand so that the audience can not only relate to it but … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends, Social Media Tagged With: , , , , , ,

What Have You Heard About Social Media

November 8, 2012 by 1 Comment
social media

What have you been told about social media? Blogs and discussions are renowned for celebrating social media’s impact on the business world. The problem with this is that it makes social media marketing sound easy and a guaranteed success story. Of course, these stories tend to result in disheartened users who try social marketing and find the exact opposite. So, what’s the real issue here? Is social media all it’s made out to be? In truth, it is an extremely useful tool. But, that always depends on the application and the method by which it’s employed. Therefore, it is imperative that brands which utilize social media understand what is true and what is false. Is Social Media Marketing Really an Easy Task? Sure it’s easy to set up an account and share a few postings. But, is what you’re doing effective? The claimed simplicity of using social media is a stretch, to say the least. There are certain tools and techniques that can be employed, each being more or less … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , , , ,

Maximize Twitter to Monetize Your Brand

November 1, 2012 by Leave a Comment
twitter icon

Twitter is one of the most widely recognized and versatile social marketing tools appropriate for your personal branding efforts- just as long as you know how to maximize its benefits. Twitter isn’t just about tweeting popular information or discussing with associates. It is about networking with as many individuals as you can. But, therein lies the task- how do you expand the visibility of your brand? Excessive tweeting and even posting valuable information or helpful links isn’t necessarily going to improve awareness. There are certain tools and techniques that need to be applied in order to make the most of your online Twitter existence. Improve your following One of the most powerful tools on Twitter is the hashtag (#)Ensure that you utilize hashtags to grab the attention of others- on special days like #FF (Follow Friday). This is basically a tool that allows you to recommend other Twitter accounts and mentionable brands. It’s a great opportunity to improve your … [Read more...]

Filed Under: Personal Branding Trends, Social Media, Strong Personal Brands Tagged With: , ,

Avoid Your Personal Brand Being Two Faced on Facebook

September 27, 2012 by 2 Comments
two faced

Facebook provides multiple ways to utilize its site. Personal pages are vast and numerous, and usually very simple to manage. You can also set up a business site, but that might seem impersonal or even limit what you want to achieve. Why is a business page more effective than a personal profile when it comes to applying yourself to an online social outlet? The truth is that there are several reasons why a business page trumps a personal profile. It’s always about opportunity and what you do to make the most of it. Know the ropes To start, you can be liked- you don’t have to worry about friending. Friend requests do slow down how fast your image spreads. Additionally, when searching, personal profiles are not as likely to come up as a business profile. When you are discovered, all the viewer has to do is like you (plus this appears on their personal site for their friends to see). This works well for word of mouth marketing strategies. Then you have other strategies … [Read more...]

Filed Under: Personal Branding Quick Tips, Social Media, Strong Personal Brands Tagged With: , , , ,

Why Do Entrepreneurs Need LinkedIn?

September 20, 2012 by Leave a Comment
LinkedIn

Linkedln is a popular business social media platform that every budding business owner, entrepreneur, solopreneur or anyone else seeking to gain awareness of their business should consider joining. Through Linkedln, you can hire new employees, network with other companies and address issues related to your industry from the comfort of your couch. It is currently the only place where more than 65 million people (professionals, entrepreneurs, and corporate organizations, etc.) engage in personal word of mouth marketing despite being in different parts of the world. Get recognized by creating an online profile In order to use Linkedln, you have to sign up for a free account and set-up your company profile. This profile is an important avenue through which people searching for you can easily locate you. Your Linkedln profile should contain all necessary details including your contact information. Remember—in personal word of mouth marketing you have to provide genuine information … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends, Social Media Tagged With: , , ,
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