Media is changing and it is changing fast. Just when you get the hang of using one tool to use for your marketing strategy and to get you closer to your customers, a new one is introduced. Consumers like media and when something new is introduced they get into it.  As a business owner, you are sometimes pressured to try the latest as well, to catch up with consumer trends. If you want to get consumers, you have to be where they are. Here are some media trends that will hit big this 2012. Take a look at how these media types are going to help your business: SMS – people like being mobile, we prey on convenience. In the last decade, mobile phones changed the way people communicate and because most consumers have mobile phones, text messaging as a marketing strategy is going to be big this year. By texting, you reach out to your consumers faster. When they hear the beep, they read your message. As per email, it might take a while before they can read your message, especially when … [Read more...]