Permission Marketing and Building a Band of Supporters

May 9, 2013 by Leave a Comment
email marketing

First off, permission marketing pertains to delivering relevant and personal messages to people who actually wish to receive them. Marketers realize that getting an individual’s close attention is a rare and precious opportunity, and thus when it happens should not be wasted. Permission is usually not obtained easily and takes time as the target person has to be won over bit by bit. Once a business has the attention of its target audience, one thing that the business will notice is that permission is cost effective. You can use email and RSS feeds to deliver your message to the people who have agreed to listen to you. Subscriptions ensure you have a loyal and valuable audience. However, getting to such a level where you have an audience of loyal customers takes patience and humility. If you’re an entrepreneur, how you conduct your business will reflect even more so on your personal brand. Permission Email Marketing Tips to Help Exude Your Personal Brand The … [Read more...]

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Keeping Yourself Top of Mind

April 18, 2013 by 2 Comments
no1

One of the greatest challenges faced is constantly being able to keep yourself top of mind to those you would like to connect with, work with or do business with. Due to the vastness of the online world, keeping your personal brand on the minds of your audience takes great skill and employing the right techniques. Get under the spotlight First of all, you need to know where the limelight is at the moment, because that’s where you want to be. The ideal method is to utilize keyword searches to uncover new trends, primarily through social sites such as Twitter, Facebook, Instagram, and Google+. These sites constantly update the latest information and the hottest topics being discussed. You’ll have to do a round-up of the news from around the web. After that, consider what topics the industry leaders are covering at the moment and how you fit into those emerging trends. Consider what unique experiences you have that would blend with such trends. Can you apply your brand to … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Trends, Social Media Tagged With: , , ,

Look Up and Face Word of Mouth

April 4, 2013 by Leave a Comment
businessman on smartphone

Smartphones have become a great asset to every individual. Whether they’re building a small business or shopping on their favorite site, these devices allow people to stay connected in the most opportune ways. The smartphone relationship Unfortunately, this has resulted in a side effect that isn’t so greatly appreciated. For many, the smartphone has become the only gateway for communication. Calls? Texts? Emails? Social network updates? All these things become a priority, even when in the company of others. And the trouble here is that most users aren’t able to say “no” to interruptions like these. Rather than focusing their present audience, they indulge in a social comment or watch the latest trending video –   alone and outside of the conversation. When the only conversation partner you seem to have is your phone, you quickly find that those in the world around you aren’t paying attention to you either. For those who are developing their network or contacts, … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding Quick Tips, Personal Branding Trends Tagged With: , , , , , ,

Who You Like – Built by Association

March 28, 2013 by Leave a Comment
Facebook Like

While many brands are concerned with the number of “likes” that their own personal brand social sites gain, there is another type of “like” that is affecting you as well. Have you ever considered what topics, pages, and brands you “like” on social sites like Facebook? Those likes may be affecting your brand’s image more than you might consider. With the variety of subject material on social sites, it’s easy to get caught up liking new pages and brands without first investigating them. Even if they turn out to be un-relatable to your personal brand, we may like them at the moment, or something on them, or even simply because a friend recommended we liked them. This is one of the many reasons why it’s so important to regularly clean up your social sites. What apps are obsolete? Which pages fail to represent your brand’s values or interests effectively? Basically, your “likes” are building a profile with your social account that is ancillary to your … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Social Media Tagged With: , , , , , ,

Spring Clean Your Personal Brand

March 21, 2013 by Leave a Comment
Spring clean your social networks for personal branding

With spring here, many of us are going to be doing some cleaning around the office. Perhaps we’re focused on getting rid of a little clutter or even searching for some of those important tax-receipts and documents. But, there’s another area of your business that should be focused on as well. In truth, the online world has a great deal of clutter associated with it. With all the social networks, widgets, apps, and other online tools available, it can be easy to incorporate them into your brand, and then forget about a few on occasion. And, not all of them are forgotten, since some can become obsolete or even inactive. But, the online world remembers everything, and there are undoubtedly a few things that need to be cleaned up this spring. Online devices and services One of the focus points of your cleanup process should be the tools you don’t use anymore. Your brand is still associated with them, and they could even be costing you financially as well. Check out what … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media, Web/Tech Tagged With: , , ,

Do You Google You?

February 28, 2013 by 2 Comments
Computer business

When was the last time you did some good market research about your personal brand? They say that “social is for ideation; search is for confirmation”.  When someone searches for you, do they find confirmation that you are who you portray you are; that you are associated with your expertise and industry? Don’t you ever wonder how easily you come up in a search? Google constantly searches for the most relevant and recent information that conforms to a certain topic. So, Googling yourself is a great way to check how easily you and your brand can be found via the internet. Search not only for your name – search for where your profile shows up in social networks (Facebook, Linkedin, and Twitter are most popular), blogs, video content, and even your website. When you check your personal brand, it’s important that you achieve top ten results. This can help you gauge your use of keywords and tags, and even point out some locations that you might want to target with … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , , , ,

Focus on Your Connection and Conversation

February 14, 2013 by Leave a Comment
business talk

The number one networking strategy I recommend?  It’s the conversation.  After all, most of the influence you will have on your connections is not just what you say it is how you say it and how well you listen. Be prepared If you’re going to have something good to talk about, you’re going to need to be prepared for the event. Questions and answers aren’t simply going to fall into your lap, so arrive with them beforehand. What are you going to talk about? What do you want to talk about? How will you encourage others to speak? What will others talk about? I recommend that you have a set of questions you feel comfortable asking new contacts in a way that’s conversational (not at all like an interrogation).  I also recommend that you have some “set” answers or responses on your own.  Answers to questions like, “what do you do” or “what’s new” or “what’s been happening in your life lately”?  I encourage you to have those answers prepared,  not … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Quick Tips Tagged With: , , ,

Your Personal Brand Loses When You Box Your Connections

January 24, 2013 by Leave a Comment
gift box

What do you think of when you think of your customers?  Perhaps, you’re thinking that they rely on you to provide them with a service. You maybe are hoping that they appreciate what your brand has to offer.  Now, consider those that you are a customer of – specifically your social outsourcing groups and other providers. They have something which they offer you, and you believe is valuable. Do you think of a customer as just being your customer? Or, are they much more than that? In truth, everyone you do business with and provide business for is your connection. These connections can prove valuable resources for your personal brand but are often overlooked. The main reason for this is because many check the box next to your name as either “vendor” or “client.” From then on, they put you in a category that limits the opportunity made available to you. Rather than considering the fact that a customer could provide you with a service of their own, it is far more likely … [Read more...]

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Blogs Matter to Your Personal Brand and Word of Mouth

December 27, 2012 by Leave a Comment
Businesswoman working on laptop.

For any online marketing campaign, there are certain tools and methods which are needed to improve visibility. These tools include the simple, yet practical blog. Perhaps, it’s a compilation of a few tidbits of information combined with some personal experiences, but the effect is far from simple. It is the gateway of communication between brand and the online audience. What happens when you don’t have a blog? There are still a few brands which do not partake in this particular strategy, but the numbers are dwindling. As more brands discover its importance and realize that it does more than just share, the network of bloggers increases in number every day. What Is a Blog?  This is the question that every brand must ask themselves before they put pen to paper (or rather fingers to keyboard). Blogs have numerous characteristics, some broad and others more specific to their brand. For the most part, blogs share the brand so that the audience can not only relate to it but … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends, Social Media Tagged With: , , , , , ,

Holidays are a Great Time to Market Brand You

December 20, 2012 by 4 Comments
holiday networking

Mentioning “the holidays” to people in business usually garners cringes and wrinkled noses.  Why?  It seems that unless you’re a retail establishment, the holidays become a difficult time to do business. Either everyone’s caught up in holiday mode and not wanting to make any decisions until the start of the New Year, or they’re nearing the end of their fiscal year, and they don’t want to make any major financial decisions, or maybe they’re just too caught up in all the holiday happenings from office parties and other scheduled holiday gatherings to even be able to have room in their calendar to do or think about anything else! If you’re prepared, this time of the year is where you can shine. [tweet this]. And the keyword in that statement is “preparation.” First, know what makes you unique and what strengths you possess. Craft a list of five of those attributes that really describe you. Second, have a quick answer for “What do you do?”  It’s … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends Tagged With: , ,
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