Expat & International Careers: When Was Your Last Personal Brand, Career & Job Search Check Up?

Megan Fitzgerald, Expat and International Career Coach

WHEN WAS YOUR LAST CHECK UP? Doing regular check ups for your personal brand, career management and job search is important. First and foremost, check ups allow you to see what is working and what is not.  You can make adjustments and stop wasting time with things that are not supporting your brand, career or job search goals. Secondly, taking the time to revisit your strategy and goals based on current accomplishments is also critical for being able to successfully search out and capitalize on opportunties when they arise. Depending on how much time and energy you are dedicating to your brand building, career management and/or job search, your strategic plan can remain much the same or change almost entirely. I recommend doing check ups quarterly for your personal brand and career management and monthly or even biweekly for someone in active job search. If you have not done one before, starting off with a biannual check up for brand building and career management is still a … [Read more...]

Expat Careers & Businesses: Storytelling about Your Brand Online and Offline

StorytellingOnandOfflineBook

For today's post I’ve interviewed friend, colleague and fellow personal branding strategist Bernadette Martin about her new book Storytelling about Your Brand Online & Offline. The book explains how storytelling can help executives, entrepreneurs and professionals to message and strengthen their personal brand. I had the honor of penning a chapter in the book entitled, “How to Internationalize your Bio”. I want to thank Bernadette for taking the time to answer a few questions regarding storytelling and personal branding. • So Bernadette, how do you define the word “story” and why are stories so powerful? I believe a story is an expression of real and imagined experiences, crafted and woven by the storyteller in a sensory fashion. This can play out in an oral, written, visual or tactical context in a book, movie, poem, song or dance. Stories can be expressed online through vehicles like YouTube, FaceBook, LinkedIn, Twitter, Second Life and more. Stories … [Read more...]