Yellow. It is the color of champions; the color that 198 of the world's best cyclists race for every July in the Tour de France.  It is the color of the 'maillot jaune' - the 'yellow jersey' - the ultimate prize in professional cycling. Cyclists dream of wearing this color and dread the prospect of losing it. It symbolizes power, tenacity, honor, and pride. It unites a team, a country, and even the world. The yellow jersey is an excellent example of the psychological and emotional impact of color. Companies use color in many different ways to evoke a reaction and to solidify a brand in people's minds. Whether it is Tiffany's robin's-egg blue box, UPS' brown trucks, Coke's red cans, or the Tour de France's yellow jersey, we immediately identify with these brands by their color. What's Your Personal Brand's Color? Just as companies brand themselves with color, your personal brand needs its own color. Your brand colors become part of the visual vocabulary that makes an … [Read more...]