Why You Should be Creating Posts on LinkedIn

I recently worked with a client who was an expert in her field. After being employed for most of her working life, she had decided to start her own consulting business. We worked through establishing a profile that was search engine optimised, positioned her as an expert and facilitated connection and engagement. We then looked at how she could future position herself on LinkedIn and talked about creating posts on LinkedIn. At first, she was hesitant, but she soon discovered there are a number of advantages. When you consider Expanded Ramblings’ report that there are 30,000 long-form posts created each week, the advantages include: Posts are permanently attached to your profile. The latest three posts are on your LinkedIn profile page. Your posts are located near the top of your profile – prime profile real estate! Posts are a great way to educate your audience and share your expertise. They are not about “selling”. As my client was consulting to a specific industry, she could … [Read more...]

If You Gave Yourself A Title – What Would It Be?

If you were to give yourself a title, what would it be? How would it make you stand out and unique among the hundreds—if not thousands—of other people saying the same thing that you do? Social media, after all, is an equal-opportunity tool. Anyone can use it, from mom-and-stores down the street, to huge conglomerates with stores all over the world. In reaching out to the thousands of people in our networks, for example, we need a title that our followers will successfully associate with us, something that can help us communicate who we are and what we stand for. In the relative anonymity of the Internet, after all, readers will judge us on how we are communicating—starting from what we call ourselves—and whether we can be trusted. Say, for example, that you are a social marketer, a CEO of a marketing startup, and a gamer. In talking about your company, promoting your products, and interacting with the people in your field, will you want your title to be “High-Level Sorcerer,” … [Read more...]

Personal Branding Trends for 2014: Charitable Causes – From Afterthought to Starting Point

Every major company engages in some type of philanthropy, but there is a trend toward companies whose entire mission is tied to giving back. In a recent article published in Strategy+Business, James O’Toole talks about the new business structure—the B (for benefit) corporation. Patagonia is perhaps the best known example of this model, which has been gaining traction in the U.S. Facilitating the growing social entrepreneurship movement, B charters permit boards to make decisions that benefit society, even when those actions aren’t in the immediate interest of shareholders (note how different this is from the nonprofit structure). As more and more millennials enter the workforce and move into more senior roles, values will enter into the equation more than they have in the past. In Fast Future: How the Millennial Generation is Shaping Our World, David Burstein writes, “Millennials are highly connected to – and are extremely conscious of – their values. They see the world from a values … [Read more...]

Personal Branding Trends for 2014: Online Content – from Create to Curate

When social media became hot, it seemed as if every career-minded professional started their own media channel. “I must have a Blog,” many thought. They set out to build their own content machine – creating original content – even if they didn’t enjoy writing or have much to say. That has gotten old. The Blog has become another mouth to feed – one more item to maintain on a seemingly bottomless “to-do” list. This rush to become Rupert Murdoch or Ted Turner has subsided. And with good reason. It’s not always about the content you create; more often, it’s about the content you curate – your ability to be on top of everything that is happening in your industry/job function that will be in demand in 2014. After all, that’s what Murdoch and Turner did: they didn’t become successful by personally writing content themselves. Instead, they created outlets that showcase what their staffs and other professionals have produced, from journalism to entertainment. With the volume of media … [Read more...]

Personal Branding Trends for 2014: Mobile – from Desktop to Handheld

Your personal branding activities are becoming easier to do on the fly. That’s because they sit in your pocket. There are more and more apps that make it easy for you to build your brand on the go. In fact, in the coming year, more of us will spend more of our brand-building time with our mobile apps than with an old-fashioned browser on a desktop computer. In fact, many of us don’t even have a conventional desk anymore. Here are just a few of the most valuable and user-friendly apps available today: LinkedIn Contacts gives you a way to bring together your contacts spread across address books, email accounts and calendar apps. Lunchmeet helps you find geographically appropriate contacts so you can expand your network over lunch. VideoBIO lets you record video from your iPad or iPhone, edit it and share it via Twitter, Facebook or email. UStream Live Broadcaster lets you broadcast yourself in real-time. Find the apps that make personal branding easy to do and part of … [Read more...]