This is How a Brand Walks it’s Talk!

It is pure joy working with clients who show their “leadership presence” in so many ways. Recently, while at a Fortune 500 energy company, the leaders demonstrated their values of being committed to success, doing what's right, and being respectful. Here are some examples of how these values have served them well.   From the moment I arrived at their corporate headquarters, the front desk security guards were friendly and welcoming. One of the executive assistants had everything set up at the workshop PLUS food delivered to me personally during our coaching sessions. Both groups of participants – senior executives and high potential candidates – were totally engaged throughout our Personal Branding program called, Make Your Mark & Make It Count! Respect was evident even walking their halls receiving a friendly hello along the way. It’s all about CULTURE – and this is evidence of a brand walking their talk in every way. Valerie Sokolosky is … [Read more...]

6 Ways to Practice Positive Presence

Just last Spring, driving from Dallas to San Antonio, we went from clear and sunny weather to a patch of snow lasting 10 miles — then back to a bright, sunny sky. In the blink of an eye, we had to adapt. Isn’t that what happens with ANY change? It can happen just that fast, unannounced. At work you might find yourself being downsized, right sized, wrong sized or resized. Whatever the size – you’re forced out of your comfort zone. And pressed to adapt. Now how do you show your leadership presence? When chaos happens, it may be more challenging to keep emotions intact. This is when you’re on center stage and grace under fire really matters. This is when people look to leadership to right the ship, give direction, and trust the messages you send. As Jim Rohn said, “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.” Take heed of these Practical Presence Positives … [Read more...]

The Donald’s Branding Fails: You Can’t Surf on a Broken Board!

Riding a giant, rogue wave of middle-class frustration, he surfed from well outside The Beltway all the way into the Oval Office... ...but if President-Elect Donald J. Trump isn't careful, that board of his will fall apart, throwing him into a roiling sea of public rebellion that could wash him right back out the White House door. The reason?  Donald Trump's surfboard has been forged from the mass appeal of his powerful (if morally questionable) personal brand, which is what William Arruda defines as one's "unique promise of value". And just as Trump's controversial brand is what others have come to expect from him, your brand is what others have come to expect from you. Trump's promise to the world has had many dramatic components:  build that southern wall... jail Hillary Clinton... "drain the swamp" in Washington, DC... register every American Muslim... deport every illegal immigrant... bring the jobs back to the Rust Belt... and do whatever it takes to Make America … [Read more...]

Show Presence & Brand Your Elevator Pitch Part Two

In our last post, Show Your Presence and Brand Your Elevator Pitch covered why you need a compelling elevator pitch and how to deliver it with impact. Part Two continues with more tips. Steps and Suggestions: 1. Begin with a handshake and a smile. 2. Then the hook - a statement that gets and holds the listener's attention... like, "I'm a team player you can count on for that winning play in the final minutes of the game." 3. Tell not only what you do, but how you do it - and be enthusiastic. 4. How does what you do benefit your customers/clients. 5. Make your request - a business card, an appointment, etc. Watch my video, Brand With a Strong Elevator Pitch for more info. Examples of quick openings: "I’m the guy behind the scenes that makes sure when you order something, it gets to you on time. I love being on the logistics team - making things happen." "I manage a team of scientists who design drugs for very rare diseases and make a difference in people’s … [Read more...]

Show Presence & Brand Your Elevator Pitch

In only seconds what can you tell someone about yourself? That’s what you must do for your "elevator pitch" -- make it brief enough to deliver on an elevator ride but concise enough to have an impact! The result? Your executive presence will be unforgettable! A well-written (and memorized) elevator pitch is an invaluable tool as you brand yourself because: It describes what you do, for whom, and how they benefit. It allows you to introduce yourself, quickly and efficiently. It emphasizes the Wow! factors that you bring to the table. It opens doors and invites new opportunities. Although there are no "right" or "wrong" lengths, your pitch should be short. Just enough to get the other person curious and wanting to know more. That will lead to what's called CONVERSATION! Isn’t that the point?! The main objective is to make every word count. Your elevator pitch will (and should) evolve just as your brand evolves. What's perfect today will be different in the future … [Read more...]