Market the Solution Called You

May 16, 2013 by Leave a Comment
Build your personal brand

Reaching people is one thing but what do you say when you have their attention?  Focus on discovering and communicating your personal brand so you’ll know what and how to market yourself as an individual. Your reputation determines what people think about you and whether they like you or not. If you can get people to like you, then eventually they will begin to trust you as a person, and your expertise in a certain area. Build a personal brand The concept of building a personal brand may sound a bit weird at the beginning - after all, people usually frown upon a person who likes to extol his own virtues. Give the matter some deeper thought, and you will recognize that personal branding is an integral part of many influential sectors of society, like politics, show business, sports, and so on. Actors, singers, politicians, and activists are people who have managed to create a phenomenal brand image of themselves. These people play pivotal roles in the affairs of the world and … [Read more...]

Filed Under: Personal Branding Quick Tips, Strong Personal Brands Tagged With: , , ,

International Bestselling Author, CC Chapman, Makes Amazing Things Happen at Reach Interview

May 15, 2013 by Leave a Comment
CC Chapman Reach Interview

Stuck in neutral and feeling unfulfilled, you find yourself rummaging through the self-help section at your local bookstore. Suddenly a book title catches your attention and you pull it off the shelf as though you were handling a new born baby. Could this be it? Could this self-help book actually help you, help you? If that book is entitled Amazing Things Will Happen then the answer is yes! Although the international bestselling author, C.C. Chapman never really set out to populate the shelves of the "self-help" section, he managed to package some modern wisdom into a modest sized publication sure to inspire positive change in your life. Indeed, the self-help section is the last place C.C. ever wanted to find someone reading his book. The project actually started out as a way for him to pass down some fatherly wisdom to his kids. To be honest, when I found out my favorite content marketing strategist was writing a self-help book, I cringed. After publishing the wildly … [Read more...]

Filed Under: Books Tagged With: , , , , ,

Spring Clean Your Personal Brand

March 21, 2013 by Leave a Comment
Spring clean your social networks for personal branding

With spring here, many of us are going to be doing some cleaning around the office. Perhaps we’re focused on getting rid of a little clutter or even searching for some of those important tax-receipts and documents. But, there’s another area of your business that should be focused on as well. In truth, the online world has a great deal of clutter associated with it. With all the social networks, widgets, apps, and other online tools available, it can be easy to incorporate them into your brand, and then forget about a few on occasion. And, not all of them are forgotten, since some can become obsolete or even inactive. But, the online world remembers everything, and there are undoubtedly a few things that need to be cleaned up this spring. Online devices and services One of the focus points of your cleanup process should be the tools you don’t use anymore. Your brand is still associated with them, and they could even be costing you financially as well. Check out what … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media, Web/Tech Tagged With: , , ,

What is Your Personal Brand Feeling or Experience?

January 31, 2013 by 2 Comments
feel

One of the primary characteristics that define a brand is the uniqueness that your experience provides it. While we might attend the same seminars, classes, and even read the same books, the knowledge we gather from them will always be different. The same goes for the experiences that we encounter in our everyday activities within our brand. The clients we encounter, the audiences we engage, and even the techniques we try and test, all influence how we feel about our brand. All of these encounters help a brand generate its own unique image. The question is: Do you allow that to exemplify your brand by sharing it with the audience? The feeling How do you feel when you successfully engage an audience? Is it good? Are you excited? Is it a new opportunity for your brand? These feelings are natural for any individual working towards personal branding, and can help humanize your brand and generate a relatable image for your audience to see. How do you extend it through your … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Strong Personal Brands Tagged With: , , ,

Personal Brand Word of Mouth on LinkedIn

November 29, 2012 by 2 Comments
LinkedIn

While there are plenty of social sites with beneficial marketing applications, LinkedIn is the ideal social platform for any personal brand with the desire to generate a valuable business network. But like any other social site, it must be used and applied properly in order to gain the most benefit. There are a few areas that every LinkedIn profile should pay close attention to in order to improve their visibility and encourage networking. The most important thing to keep in mind is audience perception. How do they view your LinkedIn experience? Are you influential? And above all, how can you make yourself a valuable asset to their network. How to Get the Most Out of LinkedIn Improve your presence  Most important starting point is to claim your URL. It’s easy and gives you your own spot right on the web, making it easier to locate your material. Then there is the benefit of apps through LinkedIn. You can utilize these apps to promote your LinkedIn profile – such as … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , ,

Why Do Entrepreneurs Need LinkedIn?

September 20, 2012 by Leave a Comment
LinkedIn

Linkedln is a popular business social media platform that every budding business owner, entrepreneur, solopreneur or anyone else seeking to gain awareness of their business should consider joining. Through Linkedln, you can hire new employees, network with other companies and address issues related to your industry from the comfort of your couch. It is currently the only place where more than 65 million people (professionals, entrepreneurs, and corporate organizations, etc.) engage in personal word of mouth marketing despite being in different parts of the world. Get recognized by creating an online profile In order to use Linkedln, you have to sign up for a free account and set-up your company profile. This profile is an important avenue through which people searching for you can easily locate you. Your Linkedln profile should contain all necessary details including your contact information. Remember—in personal word of mouth marketing you have to provide genuine information … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends, Social Media Tagged With: , , ,

Asking for Forgiveness Can Help Your Brand

August 2, 2012 by Leave a Comment
forgiveness

There will always come a point for a business where you will be unable to actually answer a question or come up with a solution to a problem that has been posed by a client or customer, but how you handled this situation is extremely important. Basically, if this is dealt with correctly by a representative from your company, and they ask for forgiveness, then it can actually help your brand rather than hinder it. The reason why this is important is because word of mouth marketing still plays a key role in the potential success of a business and people do like to know that a business is honest enough to admit to a mistake or admit to not knowing the answer to everything. This honesty is even more important in the world of social media where customers will often use it as a means to communicate to the world about some issue they have with your business, and ignoring these issues will only reflect badly on you. It only takes one It is important to remember that it can take years … [Read more...]

Filed Under: Everything is a Brand, Exuding Your Brand, Personal Branding Quick Tips, Social Media Tagged With: ,

Wear Your Personal Brand Colors with Pride

July 7, 2012 by Leave a Comment
larmstrong

  Yellow. It is the color of champions; the color that 198 of the world's best cyclists race for every July in the Tour de France.  It is the color of the 'maillot jaune' - the 'yellow jersey' - the ultimate prize in professional cycling. Cyclists dream of wearing this color and dread the prospect of losing it. It symbolizes power, tenacity, honor, and pride. It unites a team, a country, and even the world. The yellow jersey is an excellent example of the psychological and emotional impact of color. Companies use color in many different ways to evoke a reaction and to solidify a brand in people's minds. Whether it is Tiffany's robin's-egg blue box, UPS' brown trucks, Coke's red cans, or the Tour de France's yellow jersey, we immediately identify with these brands by their color. What's Your Personal Brand's Color? Just as companies brand themselves with color, your personal brand needs its own color. Your brand colors become part of the visual vocabulary that makes an … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding Quick Tips, Sports, Uncategorized Tagged With: , , , ,

A Better Personal Brand with Age?

July 6, 2012 by Leave a Comment
Maren Finzer Blog - July 6

As Reach’s Chief Content Officer, it’s my pleasure to introduce to you our guest blogger for today, Maren Finzer.  Maren is a Reach Personal Branding Strategist and content contributor to “Personal Branding for Dummies”. Today's Guest Author: Maren Finzer helps people over 40 build irresistible personal brands to make the money you need and the fulfillment you’re seeking. Get more tips and strategies at http://www.marenfinzer.com/personal-branding. It’s free!    Make the money you need and bring the happiness and fulfillment you’re seeking.  “I’m looking at my personal brand differently than most. I’ll be 60, and I’m not just planning the next phase in my career, but I’m planning my encore act. I don’t want to ’just’ work. It’s become so much more than making money to me.” These words came from a brave woman, as she openly shared her feelings in front of the entire group at a personal branding event I spoke at a few weeks … [Read more...]

Filed Under: Discovering Your Brand, Personal Branding Quick Tips Tagged With: , ,

Using Your Personal Brand to Develop Your Elevator Pitch

July 3, 2012 by 1 Comment
personal brand strategy

As Reach’s Chief Content Officer, it’s my pleasure to introduce to you our guest blogger for today, Susan Guarneri.  Susan is a Reach certified Master Personal Branding Strategist and content contributor to "Personal Branding for Dummies". Today's Guest Author: Discover and land your dream job! Susan Guarneri, the Career Assessment Goddess, is a certified career counselor and career coach, Reach-certified Master Personal Branding Strategist and content contributor to Personal Branding for Dummies. An early adopter of personal branding and online identity management, she specializes in Career Focus, Proactive Job Search, and Branded Communications. “You know how many professionals and executives yearn for a better job, but it’s a nightmare to make it happen. My clients are the ones who land not only a better job, but often their Dream Job. And they enjoy every moment of the ride!” The above example is my Elevator Pitch, which identifies my target audience … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding Quick Tips Tagged With: , ,
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