Does Your LinkedIn Profile Pass the Seven Second Rule?

You may already know it takes about seven seconds to make a good first impression, but are you considering this rule when it comes to your digital brand? LinkedIn is further putting this to the test with its new design. In case you haven’t noticed, LinkedIn has switched things up again. But this time it’s not just a matter of playing hide-and-go-seek with common features. You may also need to update your profile. A noticeable change impacts the way your Summary displays (or should I say, does not display). Now, anyone who visits your profile will only see a teaser of your Summary. To see your full Summary, your audience will have to click “See more." Otherwise, approximately 90 to 200 characters will show depending on whether your profile is viewed on a mobile application or desktop. Although this concept is new to LinkedIn, it’s used for other platforms. For example, on Forbes, an author's bio is a one-liner, and you have to click a link to read the full bio. (You can see … [Read more...]

Do You Talk Politics on Social Media? Here’s How to Protect Your Brand

Ah, election season. The time of year when you don’t need novelas or water cooler chat for some drama. You can lounge on the couch watching TV and, boom, a perfectly placed commercial slips in ending with “I am so and so, and I approve this message.” (Uh huh, as if it was hard to guess.) Yup, it’s upon us full throttle—and you can’t avoid it. So what do you do when the subject of politics comes up? If you’re at work, you may try to keep your opinions pretty neutral, depending on who’s in the conversation, because you never really know what others think. Yet, even when you talk to friends in a “safe space,” you may realize you have very different views. Throw social media into the mix—where you have even a broader range of opinions—and you learn more about people’s political views than you ever cared to know. There’s nothing wrong with disagreeing on a topic. But let’s face it, differences can make you judge someone—even if you don’t realize it. It’s like when I tell … [Read more...]

Do Your LinkedIn Endorsements Reflect Your Personal Brand?

LinkedIn's Endorsements feature is like the extra parts left over after you assemble furniture. Sure, it's a part of your profile, but do you give it much thought? The “Skills & Endorsements” section is supposed to be a way to validate your personal brand. But its credibility is questionable since people can easily endorse connections for skills they have no way of validating. (Quite an oxymoron, if you ask me.) The best way to validate your brand is to add “Recommendations” from people who are willing to take the time to write about your skills and strengths—preferably, not your mother or spouse. Does this mean endorsements are a complete waste a time? Not exactly. We can go back and forth on whether or not it is, but even extra furniture parts come in handy sometimes. Strategic endorsements can emphasize your expertise and optimize your profile with targeted keywords. If you choose to list endorsements on your profile, you might as well use them to your advantage. … [Read more...]

How to measure the metrics that matter on LinkedIn.

“What’s measured improves.” - Peter Drucker, world-leading management consultant. Clients will often ask me “How can I measure the effectiveness of my profile?” It’s easy to focus on the various LinkedIn metrics available. These include the: ♦ All-Star rating. ♦ Your profile’s ranking. ♦ The number of people who have viewed your profile. In general, people tend to spend a lot of time trying to achieve an All-Star rating. The purpose of the all-star rating is to encourage you to complete your profile. Yes, you do want to complete it. Yet if the content doesn’t position you for your future, your profile will give you more of what you’ve received in the past. Jeff Bladt and Bob Filbin wrote in their post for the Harvard Business Review  "There is a difference between numbers and numbers that matter." One of the most important steps in beginning to make decisions with data is to pick the right metrics. Beside the metrics already highlighted, there are some other … [Read more...]

How To Protect Your Brand From Trolls On LinkedIn

If you ever have to question whether or not you should accept a connection request on LinkedIn, proceed like you’re dipping fruit in a chocolate fondue while wearing all white. In my attempt to give a questionable member a chance, I was reminded to follow my gut when accepting requests. The warning signs continued upon accepting his invitation. After I sent an email to welcome him to my network, as I do with all my connections, his response was this: “Your posts are amazing! You are a special person with a lovely light about you.” Okay, a little intense, but innocent enough and not grounds to remove him from my network...yet. Then he started digging through my old articles and writing long comments, referring back to his business. This seemed less innocent, as we were in the same industry. My final straw was when he decided to comment on a LinkedIn makeover presentation on my profile. His “feedback” was more like a soliloquy that slammed my professional advice. I can take … [Read more...]